These days, customers and consumers are getting savvy online. This means they (we) are demanding better products and services, based on reviews.
Hence, if you operate a dental practice, your patient’s reviews are very important. Both as to boost your reputation as a health service provider and also for social proof that your business cares for its customers.
Let’s face it — many online businesses and services drop out of competition against big brands because of their company’s reputation. When it comes to product sales, generating leads and attracting customers to their website, big names outnumber small businesses by leaps and bounds.
Why? Because they rank well on search engines, have active (and even some negative reviews that do not matter at all), and they are personally recommended by people who’ve tried their service or products.
Google results also consider the source of the online reviews, going so far as to update their search algorithm in 2014 with Pigeon. The Pigeon update effectively takes reviews from popular review sites like Yelp, TripAdvisor, and others into consideration when ranking local businesses. Google wants to provide users with the best possible results and values reviews as much as consumers do.
Online reviews play an important part to add more flexibility to buying decisions of customers. With online reviews getting more credibility, local SEO algorithms consider the weight of such reviews in their visibility and rankings, adding more exposure to small and large businesses online.
Similarly, with different ways of reviewing products and services like videos, infographics, and images, companies can expand their brands quickly without needing to spend much on marketing. Similarly, people tend to share online reviews with their friends, making your products or services more common to the consumers.
People tend to read online reviews and trust them as much as they are recommended by their friends or families. BrightLocal’s survey reported that an astounding 88 percent people considered online reviews while choosing a product or service of their need.
Similarly, the study also concluded that 12 percent of people did not follow reviews while picking a consumer product. This means that your business will be exposed to 88 percent of the buying population online and with the information that your customers put in your online reviews, your chances of generating leads and sales will increase automatically
Online reviews are surely worth the deal, and they offer a plethora of benefits to your business that most marketing campaigns fail to do. In fact, online reviews act as micro marketing campaigns that provide a positive benefit to your potential customers, now and in the long run.
Having online reviews already is also going to encourage new customers to voice their opinion and leave their own feedback thereby increasing the “crowd behavior” of your business.
Here’s the bottom line: online reviews are just as important as any of your marketing campaigns if you are to secure online visibility in search engines and generate more leads to make a profit. It could be extremely beneficial for your sales team to solicit positive reviews for your business growth.