How to Use Online Dentist Reviews to Bring in More Patients
How to Use Online Dentist Reviews to Bring in Patients
Leveraging online dentist reviews can be key to bringing new patients into your office. Here’s how to get the most out of reviews.
If you’ve spent more than a few months in dentistry, you know how important word of mouth can be when it comes to bringing in new clients.
Yet if you’re relying strictly on word of mouth, you’re missing out on a ton of potential clients.
Online reviews are essentially the modern-day recommendation, with 88 percent of users putting as much stock into an online review as a personal recommendation.
Read on to learn how your office can generate moreÂ dentist reviews and turn those reviews into leads.
Increase Your Web Presence
Creating a website for your office is great, but it isn’t enough. It’s a starting point, but it’d be like buying a mansion and only using the foyer. There are so many other avenues to use and explore!
It’s time to branch out and increase your web presence.
Start by creating or updating social media channels. Facebook seems to be the most popular, with Twitter, Snapchat, and Instagram trailing behind.
Of course, there are great sites like Yelp and My Business that specialize in user reviews for local businesses, so those need to be a priority.
If generating reviews isn’t enough of an incentive, increasing your web presence is great for SEO, as well.
Encourage Detailed Dentist Reviews
Not all reviews are as helpful as others.
Imagine you’re searching for a new physician and all you see are reviews rating the doctor on a scale of one to five.
That doesn’t leave a whole lot of room for detail. Why was the experience pleasant or unpleasant? How could the situation have been improved?
When it comes to reviews, details matter. Encourage your patients to fill out longer reviews that get into the reasons why they love your practice.
The more detailed a review is, the more informed a future patient will feel as they read it.
Respond To Criticism
No one really likes criticism, but it can be helpful in some instances. That goes double for online dentist reviews.
It’s likely that, eventually, your practice will receive a middling to negative review. How you respond to that review greatly influences the direction of your business.
It’s natural to feel hurt or upset, especially if the patient isn’t telling the full story.
Yet it’s important that you take the high road.
You should respond, and as soon as possible at that. Address the patient’s specific concerns and criticisms to show you’re listening and ask how you can make good on their negative experience.
Not only do you have a chance to win the customer back, but future patients will see that you value your clients enough to hear them out.
Want To Bring In More Patients?
If you’re looking to bring in new patients, dentist reviews are a great way to advertise your business with minimal effort on your part. In short, you’re letting your customers do the advertising for you!
If you’re interested in learning more about the benefits of online reviews, be sure to check out our blog.
And if you’re ready to make the most of your digital marketing, get in touch today.
Aside from a free SEO audit, you’ll get a case study with a detailed analysis of how Pat Hanley Consulting can help you grow your business.