Why Your Dental Company Needs to Use Local SEO Services
Local SEO services are the ultimate way to ensure your site is attracting the right sort of traffic. Keep reading to learn about the power of local SEO.
Hoping to improve the local search engine ranking of your dental practice?
You should be. After all, 4 out of 5 consumers use search engines to find local information. In fact, 50% of those searching via smartphone go on to physically visit the business, within a day.
If you run a dental practice, your consumer base is made up almost entirely of local residents. Plus, the majority of potential patients expect to find you online before they visit.
Local SEO services can help optimize your search ranking and drive further traffic to your business.
Not sure where to start? Read on for our 4 top tips for maximizing local SEO for your dental practice.
Let’s get straight into it.
1. Google My Business
The first step to optimizing your local SEO is listing your practice on Google My Business. Click ‘Start Now’ to register your Dental Practice and you’ll be taken through the following steps:
This may take a few days, but it’s a necessary step for Google toÂ ensure that you’re the business owner.
Categorize your services, so consumers know precisely what you offer. For example, ‘dental practice’ or ‘cosmetic dentist.’
Describe your services, making sure to add long-tail keywords that are likely to be used in local searches.
If you offer emergency services, we suggest opting for ’24/7′. Otherwise, fill out your regular practice opening times.
Add high-quality images of your building, taken from several angles. People are more likely to visit if they can identify your location ahead of time.
2. Other Local Directories
Don’t stop with Google My Business. Listing your dental clinic in other directories can help boost your local search rank further.
Search engine spiders will consider your website to be more relevant, and a variety of listings helps improve visitor trust, too. Yelp, Bing and Refer Local all have simple verification options to get you listed in no time.
3. More Reviews
Choosing a new dentist is a difficult decision, unlikely to be made on impulse. For that reason, the ability to build brand trust with consumers is critical.
More business reviews > more social proof > more consumer trust.
This is a big one. After all, 88% of people read reviews to determine the quality of a business.
How to kick things off? Just ask!
You’ll be surprised how many patients are willing to leave reviews if you treat them well, and ask directly.
4. Mobile-Friendly Website
Nearly 1/3 of all mobile searches are related to location.
If your website is a pain for mobile users, they’re unlikely to hang around for long. In fact, Google recognizes this trend and gives preference to sites that are mobile-friendly.
Unsure if your dental practice website is mobile-friendly or not?
Local SEO Services for Your Dental Practice
Want to see how your website shapes up? Complete our free SEO audit today.
Once you’ve got the basics covered, it can be useful to invest in professional, local SEO services to help retain your search position, over time.