Are you an orthodontist and wondering do you need to use digital marketing for your practice? Keep reading to learn how to use digital marketing for orthodontists.
Dentistry today is tough. Running a dental practice, even as an orthodontist is not as easy as it used to be. Gone are the days where patients will flock to you just because you’re the only orthodontist in that neighborhood.
Today, every dentist has to market themselves and showcase their work. Building up personal reputation is increasingly needed in our modern world. In such, digital marketing is an essential aspect of an orthodontic practice.
Marketing is defined as a process of communicating with an audience to inform them about different products or dental services which would be of benefit for their health. Another term for marketing might be a promotion. Digital marketing uses the use of a wide range of strategies to increase consumers’ knowledge of products or services.
The goal of marketing is to present info about products to consumers in such a way that the patient realizes it fills some need in their lives and they make a purchase. Digital marketing is merely using digital strategies to communicate business-specific information to an audience to elicit a response from them regarding oral care.
Social media is no longer foreign anymore
It is one of the newest DM strategies. It is rapidly growing to be among the most popular plan since recent changes have made it possible to track ROI and engagement. There are thousands of social media platforms available, and businesses can significantly improve from different types based on the nature of their business. The most popular or well known social platforms such as Facebook, LinkedIn, Twitter, Pinterest, even YouTube. The way social media contributes to a digital marketing campaign is that it offers an open platform. This provides audiences to engage with the company or brand. Companies can monitor followers on a regular, even daily basis while also keeping them up on the latest news or releases in their business.
It has never been easier to promote a product, service or brand online. There are many routes when it comes to incorporating digital advertising into the campaign. AdWords uses keyword research and data to create ads which can be textual, banners or even image based. Advertising on Facebook is now laser targeted that specific age groups, genders and even those with special interests will see relevant ads. This lets the business person reach the precise audience they are targeting. If you’re busy as an orthodontist, that’s understandable. Many dental businesses outsource their digital marketing to 3rd party agencies.
Be Found Online
According to Google, over 90 percent of dental prospects today begin their search for a dentist online. You may also know that again according to Google; people consult an about 11% sources of online information before making a purchasing decision. When it comes to dental prospects, most of those sources are your online reviews. Reviews are the new word-of-mouth advertising, and as the saying goes, what appears on the internet is forever.
These are just a few of the tools that are available to build a successful campaign as an orthodontist. Each business and website is different, and every campaign must also be uniquely designed to reach a target niche with the business’ message. Digital marketing can work and is beneficial for today’s growing companies, even for dental clinics. Contact us today to find out how we can make digital marketing work for your orthodontic practice.