Social media is the buzz word of today. It has expanded and democratized these subcultures. With a couple of clicks, you can jump into the heart of any subculture, and participants’ intensive interactions move seamlessly among the web, and traditional media. Together members are nowadays pushing forward products, new ideas, practices, and aesthetics—bypassing mass-culture gatekeepers. It is crucial for dental practitioners today to be savvy to using social media to build their network. As we know, your network equals your net worth.
We’re deep in the era of Instagram, Facebook, and Twitter, the brand building, has become a challenge for small and big businesses alike. Is this how things were supposed to turn out.? Just over a decade, ago many companies were welcoming the new golden age of branding. Stickiness, viral, memes and form factor became the lingua franca of branding. However, despite all the hoopla, such efforts have had a little payoff. As a central feature of their digital strategy, companies made huge bets on what is often called branded content. Being in the health industry, as a dentist, you ought to find out the latest marketing tactics and strategies on social and deploy them rapidly.
So how can dentist use social media to their advantage and create a strong brand presence?
1) They continually provide and communicate a clear, relevant customer promise.
2) They build trust by delivering on that pledge.
3) They influence the market by continually improving the commitment.
4) They seek further advantage by innovating beyond the familiar.
Many people think that being on social media requires you to be loud. The fact is, you don’t necessarily need to. You do, however, need to be a good listener. Success with social media and content marketing requires more listening and less talking. Do homework on your target audience’s online content and join discussions to learn what’s important to them. Only then can you produce engaging content and spark conversations that add value to their lives.
Being a dentist in today’s world will require you to think long term. Social media and content marketing success don’t happen overnight. Although it’s possible to catch lightning in a bottle, it’s far more plausible for you to commit to the long haul to see results in the future. To be an influencer both online and offline, you have to put in the work. Spend time seeking out the online influencers in your target market who have quality audiences and are very likely to be interested in your services, products, and business. Not just that, but also connect with those people and work to build relationships with them.
How would you get on your audience radar? By being an authoritative, attractive source of useful information, they might share your content with their own followers. This, in turn, could put you and your business in front of an enormous new audience.
Last but not least, don’t publish your content and then disappear. Be available to your audience. That means you need to publish content and participate in conversations consistently. Followers online can be fickle, and they won’t hesitate to replace you if you disappear for weeks or months.