How to Target Local Ads for Dentists
Social media sites such as Facebook are a great way to market your dental practice. But it’s important to make sure that your ads are seen by your target audience. Find out the best ways to target local ads for your dental practice.
With the average small business set to spend around $75,000 this year on digital marketing, it’s essential that that money is well spent. In order to achieve a high return on your ad spending, you need to make sure you’re meeting the needs of your local market. You’ll need to target local ads as accurately as possible to achieve a strong hit rate.
Here are 3 ways to improve local ads for your dental office.
1. Start A Blog
When people search for something on the internet, they’re either looking for a specific service or an answer to a question. You give your customers the best of both worlds by maintaining a blog.
So believe it or not, blogging is one of the cheapest and easiest ways to get in touch with your market. If you turn your ads into informational articles, you can give valuable information that answers those Google searches while also offering your services. When your clients start to see that your services are the answer to common dental issues they have, they’ll build trust and start to schedule with you.
Given that 15% of people don’t visit the dentist regularly out of fear, you can combat that fear by building trust. Once you build trust with your local ads and blog, you will create loyal customers who will refer you for years to come.
2. Get Down With Local SEO
Getting to know and understand how SEO works is important for any dental office.
Search engines use certain criteria to judge how relevant a site is to their searching audience. They use a tool called a “web crawler” to look at and index every site on the web for how fast it loads, how well organized it is, and how good the keywords are.
Local SEO requires you to use keywords that are relevant to your most local audience. Using words to define your neighborhood, local landmarks, and regional trends can help elements on your site attract searches. If you use the most popular of these keywords in your ad campaigns, you’ll find that you’ll get more attention from your local audience.
3. Know Your Market
When you’re trying to target your ads, you need to know your local market. If you’re a modern dental office, you could be targeting young professionals and millennials. Showing off your love of tech and the latest in dental gadgets could attract people who like to see the best technology from their dentist.
If you’re a specialist in orthodontics and teeth straightening, show off the work you’ve done in the past. The more people can learn about you beforehand, the better your ads will do.
If you’re in a college town, you might need to sell young people on the value of great dental care. Make sure you have a pitch prepared.
You Need To Target Local Ads Accurately
Make sure you do lots of research on your market when you’re ready to target local ads to your friends and neighbors. Well-targeted ads can see serious results, especially if you keep your spending down.
If you want to make sure you’re making all the right moves with your marketing, makes sure you’re avoiding the most common mistakes.