SEO vs PPC, Which One Will Work For My Dental Practice?

By March 14, 2017Digital Marketing
SEO vs PPC, Which One Will Work For My Dental Practice

If you have a broken hip or need open-heart surgery, you don’t turn to your family doctor. Instead, you take your urgent medical concerns to a specialist. While your dental business may not be a matter of life or death, who you trust to grow your business can make the difference between practice success and failure.

We focus on one-on-one service for private dental practices, just like yours. Our tailored dental marketing approach gives you the personalized attention and superior services that you need for the results you deserve. When it comes to marketing, the most common buzzwords that you hear are Pay-Per-Click (PPC) and Search Engine Optimization (SEO). While both are excellent internet business-growing strategies, knowing which one is best for your practice and your marketing area is important.

Boosting Your Website Traffic

When potential patients are searching for a dentist in your area, how can you drive them to your business? The internet is one of the most powerful tools to help grow your business, thanks to advertising programs offered by search engines. When it comes to online advertising, there are two basic options to choose from:

● Pay-Per-Click (PPC) – Using advertising programs such as Google Adwords, ads for your business are shown on search result pages. Whenever a person clicks on the ad, to visit your website, you’re charged a fee for the “click.” This helps increase traffic to your website, quickly, which in turn can increase your business.
● Search Engine Optimization (SEO) – This alternative doesn’t carry any fees, but draws traffic to your website organically. By using key search terms, your business can naturally advance to the top of search list results for greater visibility and more hits. While SEO usage is free, it takes time to move up the ranks and using a professional who knows the SEO lingo is an important investment.

Both work well when customized to your advantage. Which type of advertising is right for your business? In some cases, it’s not a matter of either-or, but using both.

Along with knowing the right advertising tools, you also have to know the competition. If your closest competitor uses PPC to promote their business, it may be hard to get a search-engine advantage with only SEO keywords to promote your practice.

Why Choose Us

You’re not just a number – and neither is your business. It’s easy to get lost in a large dental marketing firm or Google Adwords plan that only specializes in mass production and not specialized care. Rather than using “one size fits all” techniques and blanket terms to promote your dental practice, we customize your business strategy to draw in the patients that you want. How? We know the lingo and use custom SEO keywords that are popular in your specific geographical area.

If you want generic services, opt for big business marketing, but if you want personalized strategies that target your unique business strengths and the patients you’re looking for, give us a call at 571-316-2800 or schedule a no-commitment consultation here .

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