SEO for Dentists on a Shoe-String Budget

By December 4, 2017Digital Marketing

In a perfect world of marketing within the dental industry, building traffic to your website and your practice would be relatively easy. You as the dental practice owner pull out your unlimited marketing budget checkbook, call up the industry’s most widely-renowned SEO firm and sign on for the company’s premium package. Then, you’d sit back and wait for your new search visitors to start flooding your site, buying increasingly more products and driving your revenues higher than ever before. As we all know in dentistry, nothing goes as plan. We need to learn how to use tricks and techniques to get the results we need.

However, while you can boost your business on a budget SEO system, I don’t want to give you false hope that you can compete with the mega-corporations in your market right away. This is because various corporate competitors have spent millions of dollars and had years of content on their side.

Those corporations have a substantial head start that will dilute your SEO strategy if not done the right way. Still, you’ll be surprised; there are proven methods that your business can use to build a robust online presence without needing to break the bank!

Many dentists feat they do not have the resources to cope with the ever-increasing toolbox of SEO software. No worries, this blog will guide you step by step on achieving that target. Doing SEO with practically a shoestring budget is possible.

First of all, you need to understand keywords.

Your customers want answers to their questions, and they want to find the best deal without wasting time. Here’s why your business needs to focus on user intent when building your SEO strategy.

One aspect of this type of strategy for a business with a limited SEO budget is to make use of long-tail keywords instead of general keywords.

Long-tail keywords are key phrases that are very specific to the needs of your customers. These forms of sentences are longer and more accurate than their more commonly searched variations.

Unlike standard keywords, long-tail keywords offer your SEO strategy several benefits, including:

  • Especially particular user-intent focus, content production, and publication.
  • Long-tail keywords drive higher conversions because they deliver highly qualified traffic and leads through online searches.
  • Reduce competition compared to general keyword variants.
  • Due to their specificity, long-tail keywords are hyper-focused and relevant to online searches.

Next, understand and use guest posting to your advantage.

Do you realize that guest blogging is a powerful way to strengthen your SEO strategy because it allows you to duplicate your knowledge with a new audience and helps you generate backlinks? Yeap you bet so.

There has been a lot of debate on whether guest blogging is still considered to be a tactic worthy to be deployed. As long as you don’t spam garbage content on sites with minor authority, then there is no reason to consider that guest blogging is not a valuable SEO overall system for a business with a limited budget.

Guest blog posts small budget SEO

Guest blogging is an inexpensive method to gather backlinks, establish significant relationships, and share your knowledge with a new audience. While guest blogging is a proven strategy to make your online rankings on a budget, it will require quite a lot of time to perform needed tasks, including:

1) Research your industry to find relevant sites that accept guest blog posts.
2) Produce fantastic content tailored to the readers of that website.
3) Do outreach out to blog editors to build rapport and publish your excellent content.
4) Last but not least, to follow up and continue your relationship — most websites don’t let you do one-off blog posts.

These are just a few ways of maximizing your marketing dollars. If you want to know more or would like an expert to maximize your return on investment, contact us for a no-commitment consultation here or call us today at 571-316-2800. We can work with you regardless of your budget to increase new patient growth.

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