The Secret to Dental SEO: Content Marketing

By September 6, 2018SEO
dental seo

Putting your budget towards effective content marketing is the secret to dental SEO success. Discover how well-written, engaging content can transform your digital success.

Wouldn’t it be great if you could earn more business with your award-winning smile? Or how about with the improved pearly whites of all your happy customers?

The latter is definitely doable, but only if you’re using dental SEO strategies. With content marketing, you can attract more prospects to your dental practice with testimonials of your past clients. Using photos of their beautiful smiles in your content marketing can really help convert prospects into customers.

But in order to get here, you first need to build an SEO strategy for dentists. Let’s take a closer look at what you need to do.

Create Infographics that Educate

Customers today don’t want to be advertised to so it doesn’t make sense to focus solely on buying PPC ads. Instead, you should focus on educating them about your services so they’ll choose you for dental treatments.

And since today’s consumers love images and information, what better way to present it than with infographics? You can feature top reasons to see a dentist or how to tell if you have gingivitis.

Visual content is key, especially since 65% of people retain information from visual content for three days. Compare this to only 10% of those that receive information from text content.

Claim Your Business Listings

Local SEO is very important since you’re a service provider treating local patients. It’s important to note that the majority of today’s consumers are using smartphones to search for products and services.

And when they search on Google for dental services, local business listings show up. If you’re not there, then your competition will receive all the customers.

Make sure to claim your listings on all major platforms, including Google, Yelp, Bing, Yahoo, and Angie’s List. Once you claim them, ensure your business name, address, and phone number are consistent.

Choose your business category and any keywords you’d like to rank for.

Build a Blog and Fill it with Quality Content

Content marketing is the bread and butter of any dental SEO strategy. This is what will help build visibility and traffic to your practice.

Focus on content that educates versus sells, just like with the infographic. The idea is to position yourself as an expert in your industry so that you can gain visitors’ trust and potentially earn their business.

It’s essential to regularly update your blog with fresh and engaging content so that it boosts your ranking in search engines. The length of your content should also be 1000+ words so that it’s filled with information that users will find worthy of sharing.

This too can help give your ranking a boost.

Hire a Dental SEO Expert

There’s a lot of work that goes into building a dental SEO strategy. This can be cumbersome when you’re a busy dentist.

But this doesn’t mean you have to give up on building your visibility on digital platforms. The professionals at Pathanley Consulting can help with everything from your website design and SEO to your PPC ads and reputation management.

Contact us today to learn more about our digital marketing services and how we can drive more prospects to your practice.

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