Quality vs Quantity – Which One Should I Focus on For My Dental Blog?

By November 15, 2017Digital Marketing
Quality Vs Quantity

By now you already know that regular posting on your dental blog or website is crucial to your practice. However, there’s a lot to count than simply writing posts day in, day out or every week. In reference to the question, ‘’How many words should my dental posts be?’’ a vast majority of you will say, ‘’it depends”.

Well, that doesn’t sound helpful. Right? Even bloggers in different fields are often divided on this issue. Some believe that shorter posts are better while others think lengthy ones score higher.

A recent research indicated that the average word count of the highest ranked blogs on Google is 2416. Let’s say at least we have somewhere to start from in our quest to answer the above question. Now, a number of factors will influence the length of your dental post:

Audience
Obviously, most of your content is geared towards dental patients but not always. In any case, understanding the needs, interests, and problems of your audience will help you create content that touches them.
You should also ask yourself this questions; how much time does your target audience have to read your dental posts? Do they prefer something shorter or do they enjoy something long?

Purpose
Every blog post has a goal. The ultimate purpose is to engage your readers but there are usually small goals within the primary purpose. Do you want to drive your dental practice awareness? Traffic from Google? Social media shares? Provide education?

The purpose of your dental post will determine the length of the post. For instance, shorter posts of around 500 – 1200 words tend to get more comments, while longer posts of about 2500 words attract more traffic from Google.

Writing style
If your style is more direct, you’re likely going to use fewer words in pointing out ideas. Some other times, you’ll be more conversational and explanatory, thus end up on the long end.

Having looked at these 3 major factors, let’s see the implications of going short and doing long dental posts.

Shorter posts
Shorter posts are usually very effective. These posts are great at conveying brand news and generating discussions. However, they are not the best for SEO, since Google considers posts under 200 words to be “narrow” content. It’s the kind of content that Google thinks scammers can produce at immense volumes, with a lot of scam links or keyword-oriented content.

Longer posts
The perception on the internet is that longer posts, more 1,200 words, are likely to show up in search engines and attract more shares across social media. The reason comes down to the fact that longer posts give Google lots of clues of what the content is about. This is because longer posts do a great job at answering people’s questions – exactly what Google wants to see – and generally use more keywords due to a large amount of text.

So how many words should you write?
If you are drafting content for your dental blog posts, the major challenge is in the words themselves. The general population tends to think that dental practice is a complex field. In fact, most people would only visit a dental site when they have a related problem and need help. Even then, they would be more ‘scared’ if you speak to them in a scholarly voice, using big words.

To stay clear with your readers, a casual voice and everyday vocabulary can make your content easy to read. In most cases, you’ll have to educate the readers about some common jargon in the dental field. For instance, if you are talking about ‘root canal’, a patient must know what it is exactly and how the treatment will benefit them.

The shorter route cannot deliver that much in your dental practice – the posts ought to be a bit longer to be informative. And in order to get your dental posts found and shared, you must create top-level articles with valuable content. With that said, we suggest anything over 1,500 words.

Want to put your blog creation and posting on auto-pilot, contact us for a no-commitment consultation here or call us today at 571-316-2800.

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