Web design concerns more than aesthetics, but performance. Invest in responsive web design and conquer mobile search results!
As recently as 2015, desktops were our preferred (not that we had many options) device for browsing the web. As such, websites and blogs were designed with desktop screens in mind.
Today, we have a variety of internet-enabled devices, from desktops to mobile phones, tablets, and even televisions. In fact, over 52 percent of internet users now use mobile phones to go online.
As a result, website owners and developers have to ensure their sites are viewable across all devices without a decline in user experience. Here is where responsive web design comes in.
In this article, we’re telling you how a responsive website is good for business.
What Is Responsive Web Design?
Responsive web design is a design strategy that enables a website to respond and adapt to the screen size, platform and orientation of an internet-enabled device.
Now on to its importance.
Improves User Experience
As a dentist, your primary concern is the quality of experience patients have in your dental office. However, you should also be concerned about the experience people who visit your practice’s website have – otherwise you’ll see a significant drop in foot traffic!
You see, at least 77 percent of internet users begin their search for a health service provider online. If their search takes them to your website and they don’t like what they see – maybe it loads slowly or doesn’t load properly on a mobile phone – they will promptly click away.
Having a responsive website is one of the ways to improve user experience and keep them there longer.
Good for SEO
Now that you know most of your potential clients begin their search for dental services online, you definitely want to ensure your website achieves high search engine rankings.
The only problem?
There are thousands of dental websites vying for the few first-page slots. You have to fend off fierce competition to achieve and maintain a high ranking.
While there are several steps you have to take to rank highly, making your website responsive is crucial. Search engines want to improve the experience of searchers, and to do that they ensure the most functional websites with relevant information come up top. Google, for instance, rewards responsive/mobile-friendly sites.
With a responsive site, your practice stands a good chance of outranking practices with static websites.
Low Development/Maintenance Costs
Let’s say you don’t want a responsive site. What should you do to cater for both mobile and desktop users? Simple. Build two sites: a desktop version and a mobile version.
But it’s not that simple – at least not on your wallet. Developing and maintaining two sites will cost you more than it would take to have one website.
The good news is responsive web design enables you to have one site, thus lowering your development and maintenance costs.
Dental Practices Need Responsive Websites
As a dentist, we understand that website development isn’t one of your strong suits. You might even not be aware of responsive web design.
Worry not, though. That’s why we are here!
At Pat Hanley Consulting, we offer a range of digital services, from web design to SEO optimization. Get in touch and let us help your practice shine on the web.