How Relevant is Instagram to Your Dental Business

By June 19, 2017Digital Marketing

It’s 2017, and over the world, there are over 500 million Instagrammers — you’d be surprised that more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day. Those are huge numbers. Regardless who your audience is — of their age, gender, occupation, anything — you’ll be sure to reach them through Instagram. So the question becomes …Where do you as a dentist get started with Instagram for your dental practice?

This is a platform that should not be neglected in your online marketing efforts. Not only does Instagram have plenty of users, but they’re also engaged. More than half (51%) of the platform’s active users visit the site daily, and 35% say they check it multiple times a day. The photo and video sharing app have quickly turned into a top social media site. Instagram is ideal for growing brand awareness and introducing products. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without directly selling to your customers.

Dentists can use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get authentic user-generated content through hashtag photo contests.

Keep your Instagram content strategy focused on your brand’s unique way of seeing the world. Instagram is a photo (and now video) social network. Connect your business with your ‘tribe’ on Instagram in a consistent and particular visual way.

Cross-promote whenever you feel like it! The trend on Instagram now is to spread the message and love, also by tagging your partners or even by outright promoting other companies, products, and services. For your dental clinic, you could even post clinical photos and testimonials from your satisfied patients

If these trending tags make your brand, include them in timely posts to aid discovery. For example, #dentist, #dentistry and #dental.

For the majority of brands out there, getting a follow on Instagram is important, but it’s just one step in the overall marketing funnel. To move your users further down the rabbit hole, you should consider identifying methods to capture your followers’ email. One of the best ways to capture your fans’ email is to ask for it.

Thinking that a video can generate 3 times more inbound links compared to text posts, it’s an awesome marketing tool that can be implemented to engage fans, grow your following and drive traffic.

It’s crucial to keep in mind that Instagram users value high-quality content. Create photos and videos that provide your audience with interesting information or showcase your brand in a new, unique way. Optimize your content by writing humorous captions that encourage engagement.

The thought of creating and maintaining a platform that captures your brand’s visual identity may be intimidating at first, but Instagram makes it fun and easy.

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