First things first. What is a marketing funnel? No, not what you use for cooking.
We’re talking about the design of pipe that you entirely must get right if you want your business’ sales process to be executed as efficiently as possible.
A funnel is utilized to represent the buyer journey as a prospect either descends into the next stage of the funnel when their interest increases or they exit the tube when they lose interest. Is it essential for the dentist to implement this in the business of dentistry?
The marketing funnel is a type of tool for visualization for knowing the process of turning leads into your dental customers, as understood from a marketing perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as they want, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in every stage of the funnel.
Ideally, this marketing funnel would be a marketing cylinder, and all of your leads would turn into customers. Although this is not a reality for businesses, it is part of a marketer’s job to convert as many leads into dental patients as possible, thus making the funnel more cylindrical.
It’s important to note that there is not a single agreed-upon version of the marketing funnel; some have many “stages” while others have only a couple, with different names and actions were taken by the business and consumer for each.
Your marketing funnel consists of several stages through which would-be customers move from prior awareness of your dental clinic or brand to post-sale evangelism. It’s the process of converting a visitor or browser into a paying customer.
Just imagine the analogy of pouring rice through a funnel: a lot goes into the top, but only a trickle arises out the bottom. That’s how leads flow through a funnel: a lot of interested people go into it, but a lesser number of people come out the other end — with your product in their hand.
Some business owners, even dentist, are moving away from the term “marketing funnel” as they think it’s far too mechanical or simplistic to let them know about the lead nurturing sequence by which customers transition from awareness to purchase. We think it’s still a useful way to describe a complicated process and it’s an excellent visual to think about the entire process from start to finish.
A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when your potential patients first learn about your business) to the “buying” stage (when they’re ready to buy your dental product or service).
In the beginning, you want to attract awareness to your dental business by ranking high in search, publishing white papers, or other tactics. As leads progress through your marketing funnel, your outreach methods will get increased personalized (at times involving a product demo or a phone call) till the sale takes place to drive revenue to your dental clinic.