In today’s world, how people perceive you is important. The impact of it is even larger considering most of our lives are now online. Hence your reputation online matters, and it matters a lot. Google’s opinion of you might be the most important around.
Reputation management (which is often referred to as rep management, online reputation management or the abbreviation ORM) is the practice of attempting to control the public perception of a person or organization by influencing information about that entity, especially in the online sphere.
What that means is, online reputation management is the process of controlling what shows up when someone Googles your name. It is crucial to learn the basics on how to promote positive content to the top of your search results and push content that are irrelevant (contrary, irrelevant or competition) further down to ensure that when someone makes a Google search on you, their results are populated with active, relevant content about you. For high-profile individuals and companies especially if you’re an established dental practitioner, your online reputation is your most valuable asset.
There are steps involved that you can pick up in assessing your current online reputation and what you can do to manage it.
There is, however, a proper way to manage your online reputation and the way Google sees you. The exposure of unethical reputation management can itself be risky to the reputation of a firm that attempts it. There are 3rd parties software and agencies that are offering these services to boost dentists online rating. Still, you have to be cautious to do it the right way. Again, it doesn’t matter if you have no immediate need for an excellent online reputation. So long as you need it someday — and you will — it’s absolutely vital that you pay attention to what’s out there on the internet, and what you continue to leave for others to find.
Here are some core issues you should know so that you can start monitoring your reputation on the web right away. If you’ve confidently locked down your social media profiles such as Facebook, Twitter, and even Instagram so that you can have the complete liberty to speak your mind, be careful. Though you do have a reasonable expectation of privacy, always keep in mind that anyone who can view your private profile can also download the photos, take screenshots, copy text, and share anything they’ve seen. If somebody has bad mouthed you on the web, or think you’re stuck with terrible search engine results. It ain’t too late.
For serious offenses including false information, you may be able to use online defamation laws to remove content and even receive compensation for damage to your reputation. Google may also offer some help in removing sensitive personal information from search results, but this is relegated to a few very specific circumstances.
Ultimately, it’s your responsibility as a dentist to ensure you make a good impression when your potential patient Googles you.