How to Build an Effective Social Media Campaign
What can you do to successfully build a social media campaign for your dental practice? Follow these expert tips to help build one from scratch.
Operating a successful dental office is not easy. A high number of startups fail within the first few years.
Despite the challenging road to success, many dental practices fail to utilize free marketing tools. Did you know that 24 percent of businesses do not have a social media account?
Furthermore, nearly 60 percent of businesses fail to interact with their customers on social media every day. Make no mistake that this is a missed opportunity.
Now is the time to launch a social media campaign. Read on to learn how to build a social media platform for your dental practice.
What Is the Best Platform for Your Social Media Campaign?
This is the big question when establishing a social media presence. The conventional wisdom is to start with a Facebook page. In fact, 90 percent of small businesses that use social media have a Facebook account.
However, it really depends on the type of dental practice that you are operating. What is the best way to attract new customers and retain existing clientele?
As a dentist, Facebook is a great way to attract new customers. Users can search for local businesses and find a reputable dental practice. Facebook also provides an outlet for clients to share testimonials with friends and family.
Other platforms like Instagram and Pinterest place an emphasis on digital media. These applications use photos and videos for communication and marketing.
There are other platforms like Twitter and Snapchat as well. Many dentist offices find that a mix of multiple social media platforms is the best approach.
Publish Quality Content
Many dental practices make the mistake of pushing out bad content. When this happens on a regular basis, social media users choose to unfollow or quickly scroll past your content.
The best way to publish quality content is to stay true to your objectives. If the goal is to attract new customers, you should focus on targeted marketing efforts. If the objective is to educate your followers, then you should publish compelling dental issues and research.
The next step is to ensure that the content is effective. Use social media analytics to verify that the content is having the desired effect.
Network with Other Local Businesses
Remember that social media is basically a digital network. Engaging with other local business pays dividends in the long run.
In the old days, a dental practice would put business cards in the lobby. While this is still a good idea, there is a growing emphasis on social networking.
Start off by following business partners in the immediate vicinity. Make a concentrated effort to like and share their content. The objective is to attract new customers through a mutual relationship.
Wrapping It Up
In order to be successful, you need to use every tool at your disposal. Social media provides a free, popular platform to communicate with the local population.
By publishing great content and networking with other businesses, you are certain to build a strong following. If you are interested in launching a social media campaign, please contact us for assistance.