Loading speed is an essential part of dental website design. Click here for some tips on how to speed up your site for better user experience and SEO.
Internet behavior researchers have found that while most consumers will leave your website after 3 seconds, each extra seconds is equal to a 7% drop off in sales. A slow website makes your company seem behind the times and less trustworthy in the dental or medical field. Your dental website design needs to look modern and load quickly if you want to keep the customers around.
It can cost you thousands in advertising just to get customers attracted to your site in the first place. If you lose them because of site speed, that’s money essentially thrown in the trash. When customers are seeking dental care they can trust, one of the first things they’ll look at to assess your relationship is your website.
If you’re not prioritizing speed in your dental website design, you’re forfeiting customers and search engine rankings. Here are 4 tips to make your site the fastest in town.
1. Optimize Your Images
If your site is dragging its feet because of images, you need to find a new approach to your photo situation. Oversized files that are being calculated in the browser are going to take some extra time to be stretched or squished.
Find images that can be loaded at their native size. If the main text area of your website is only 700 pixels wide, you should probably keep your images to that size. Instead of clogging your server with huge images that you ask the browser to recalculate, resize them.
If you’re only giving a device the data it needs to load a page, you’ll speed up your site and streamline your dental website design.
2. Run A Speed Check
You should be running speed checks every month. A bug in your scheduling system, an unseen infinite loop, or an unemptied cache can make your server send data slower.
Test your server regularly to make sure you’re getting the speed you’re paying for from your service providers. If you’re not, call up the company housing your server and make sure that if there are other sites sharing space with you, they’re being scanned as well. If you share space with another site and they have a spam issue, it could be a headache for you later.
3. Clean Out Old Files
Most servers get clogged up with old files after a while. If you recently rebuilt your website, you should get rid of the media you no longer need anymore. If there are some test versions of your site, clean them off.
4. Keep It Simple
Keep your design as simple as possible. Don’t worry about serving your customers lots of media. Send them to social media for that. Or embed videos from YouTube or another site that can hold onto the data for you.
A fast site might not build your reputation on its own, but a slow site is sure to damage it.
Good Dental Website Design Builds Trust
When people visit the dentist, they expect to see a modern office using the latest technology. They feel the same when they visit your website. They expect that your site follows all the best practices and standards that every other site holds themselves accountable to.
If you’re looking for more ways to improve your website’s design, contact us for tips on how to attract the clientele you’re after.