Your dental logo is the most recognizable aspect of your practice’s branding.
It is often the first impression someone gets of your practice. Your dental logo is on your business cards, your website, or your office sign, it needs to be carefully thought out to ensure you are sending the right message.
Many brand evangelists have said that logos are graphical displays of a company’s unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand.
Do you still recall those old Westerns where cowboys branded cattle? They did it to demonstrate ownership. Your dental logo should do the same thing (minus the pain of a red-hot branding iron). Imprinted on your products, your business card, and your website, your logo speaks of ownership. It can tell the world/potential customers who you are, what kind of product or service you offer, or what benefit you provide to your consumers.
Think about your Target Audience
Your dental logo should speak to your target audience, which means you need to take the time to identify them before you design your logo. Ideally, you want to target existing and new patients. Brainstorm, integrate their interests, expectations, or even pain point solutions into your logo. Use this information to develop a tagline as well that really resonates with them.
Symbol or Wordmark?
It can be a difficult to determine whether or not you need a symbol (a traditional logo) or just a logotype. Some organizations choose an only wordmark because they are more straightforward design projects that cost less.
Another factor is whether or not an enduring symbol can be designed that will show how your business is unique. A well-designed wordmark can convey a sense of professionalism without trying to visualize your brand. There are many examples of names with strong wordmarks include Coca-Cola, CNN, Mobil, and FedEx.
Think about Where it Runs
It used to be that designers were considering newspaper ads when they made sure that a logo rendered well in black and white. Today in 2017, it’s probably more critical that your brand shines through as your social media account graphically. These avatars are square in proportion, so perhaps a squarish or circular logo smoothly works. If your logo doesn’t start that way, make sure it can be cropped or sized well.
By contrast, you’ll likely also run into a case where you need a horizontal version of your logo. Our company had run into this frequently when trying to place logos on a website or software, or onto promotional items such as pens.
Logo elements must be relevant to your target audience. But do all these pieces work well together? Do they work together to convey a message? Does the color scheme fit the feel of the overall site? You can create a logo with aesthetics, using the Fibonacci sequence and golden ratio, but it’s not going to get results if it’s not relevant and coherent to your target audience.
Before designing your logo, take a look at the logo designs of other dental practices in your town. You’ll want to stand out from them. Blue is a calming color, which is why many healthcare and dental practices use it on their logos. But if too many other dental practices in your area had the same idea, then your logo won’t stand out. Below are some examples of dental logos that are unique, relevant, consistent, and aesthetically appealing.
One crucial aspect not to be missed is the typography. Your typographic identity should include ways of handling critical types of text, especially your practice name, tagline (if your dental business have one), or your web address.
This begins to shift outside the box of design and into editorial standards. Crafting out a consistent way of writing and styling headlines or pull-out text starts to create a distinct voice for your brand. Work to make these similar from a single application to the next. Pay attention to the way you write your URLs, or the way you capitalize your headlines.
Where to Get it Done
Today there places where people go to have their logos done. For example, Fiverr, 99designs, Upwork, etc. Sometimes you could try to craft yourself, but it would make more sense to hire a professional graphic designer or firm to honestly know the concept of your dental clinic and delicately write them with images.
Many dental website and marketing companies, us included, have graphic designers who can create a customized dental logo for your practice.
Having your dental logo designed by the same company designing your website is a great way to ensure consistent branding online. Then, simply ask for a high-resolution version of your dental logo to use on your business cards and in-office signage!
A relevant dental logo will be relevant to your practice and the vision of your brand. Your logo can be one of the most important tools you will use to attract new patients. Your practice name and logo need to work together so spend time thinking them through.
Need advice or help with effective logo design for your dental practice? Contact us today and we’ll bring your dental logo ideas to life.