Today, dental practices face tons of competition. Are you doing your marketing well? Well, you better be. When promotions are done properly, ethical medical marketing can boost your profits, attract the target patients and cases you want, build your reputation (brand) and even enable you to have a balanced life again. Please understand that healthcare marketing is not a decision that should be taken lightly, just like your selection of a health advertising brands to assist your clinic. After all, this is your good reputation we’re referring to.
And if that’s insufficient, here comes the web and today’s healthcare consumer. They are no longer content to accept what a doctor tells them blindly. They do their thorough research on the internet before even entering a physician’s clinic. They research their conditions and treatment options after paying a visit to a doctor as well. They are beginning to view healthcare as a collaboration between themselves and their physicians or dentists. They take responsibility for their health and the decisions that affect it. The doctor no longer has the final say on treatment, hospitals, medications, and so on.
Therefore it is important for you to reach out and start creating patient revenue through phone numbers and digital marketing. Creating an offer so enticing that they’ll opt-in to your email list, and then you can start providing value and eventually offer your services to them.
Marketing your practice can be as simple or as complicated as you make it. There is no single best answer for how a practice markets itself, but there may be a correct answer for how your practice markets itself. Getting to the bottom of that requires understanding your patients, knowing your marketing options, and finding where those two things intersect.
What we are seeing today is a continuation and divergence of trends that kicked into gear during the last couple of years. Digital channels are overtaking traditional marketing channels. Due to the rise of social media, this trend is not slowing down. This is actually true for all marketing sectors, including provider-to-consumer marketing. The first step you could do is collect your patient’s phone numbers, and you can use that as a channel, for example, Whatsapp and WeChat to notify them of your latest promotions and offers.
Fully understanding the scope of all your efforts in promoting your dental practice, the amount of work it takes to maintain them, and their real cost is a good starting point in determining how to adjust your patient outreach strategy. Healthcare marketers continue to adapt to the new reality brought about by the shift to payments based on results, increasing transparency, and an empowered healthcare consumer. Globally, we’re seeing growth in marketing budgets over the lows of 2017. The largest increases are going to digital marketing strategies and tactics. It is now due to time for you as a dentist to step up your marketing game and collect leads in the form of phone numbers to market via digital channels for the success of your clinic.