Great marketing is absolutely essential for dental practices.
If you want to attract more patients, it’s easy to do so yourself once you have the right tools. A step by step plan using the latest dental marketing strategies is what you need. These strategies don’t have to be complicated or take up too much of your valuable time.
You can start putting them in place today and getting results.
If you’re ready to learn, this guide will give you all the information you need. Read on to find out how you can improve your r dental practice’s promotion strategy now.
Identify Your Goals
The first step in your dental office marketing plan is to identify what you hope to achieve. One example is to market dental services that people aren’t aware that you offer. Maybe there’s a new service you’ve recently introduced that you can bring awareness to?
Another example is to highlight the patient experience at your practice. If great service sets you apart, make that a part of your marketing strategy.
A simple newsletter that you email regularly can keep your patients up to date and humanize your practice.
Remember that your purpose should be to help and provide value. Writing and sharing content that helps patients will make them more likely to look forward to receiving that email.
Social Media as a Promotion Strategy
Never underestimate how important social media is to your dental practice marketing. It allows you to communicate directly with your customers. Few practices are active on social media so using it effectively gives you an edge.
Think of your social media pages as a tool to drive traffic to your business or site. Create a Facebook page and be sure to update it often. Monitor the page for questions from potential patients and answer them in a timely manner.
Other sites that you should monitor include Yelp and Google Maps, where patients can leave reviews.
Local SEO and Search Engine Marketing
Years ago the phonebook was the only place dentists could be found. Today, many people looking for dental services use the internet. This means modern dental marketing strategies should always include search engine marketing.
The number one thing you can do right now is to improve your local SEO, search engine optimization.
This will get you ranking higher in local search results. It’s easy to start by claiming your Google My Business page. Without it, your business is basically invisible when people search for it online.
Don’t know where to start? Begin by getting a free SEO audit of your site.
Marketing for Dental Practices
No matter what strategies you use, reassess them regularly to measure results. A professional marketing service can also help you build your business online and off.
If you want to supercharge your promotion strategy get in touch with us today. Our work is all about getting dentists new patients, so they can focus on their practice. Read more about us and how we can help you.