Make the most of your marketing budget by placing ads where your patients are: Google. Click to read our complete guide to using Google Adwords for dental practice success.
If you own a dental practice, AdWords can be a great way to generate patient inquiries. But if you’re new to online marketing, you likely have no idea how AdWords works. You might not even know what AdWords is.
Fortunately, you don’t need to be a marketing expert to experience results with the AdWords platform.
In fact, if you keep reading, you’ll learn what it takes to drive patient inquiries using AdWords. You’ll also learn some of the common mistakes people make when using Google AdWords for dental practices.
How Does AdWords Work?
AdWords is an ad platform owned by Google. It allows you to advertise to people when they are using the Google search engine.
With AdWords, you can pick certain keywords that will trigger your ads. When people type these phrases in, your ads are visible in the search listings. This can provide near instant results from your marketing, that you would not experience with methods like SEO.
The amount a click is going to cost you will depend on how many other competitors are targeting your chosen search term. The platform uses a bidding mechanism. The people willing to pay the most will have their ad shown.
Driving Results with Adwords
Succeeding with AdWords comes down to targeting the right search terms. If you do not target the right search terms, your ads are going to be in front of people who do not care for them. Such people will ignore your ads or they’ll only click out of curiosity. As you might’ve guessed, both scenarios are bad.
Luckily, AdWords provides a tool that can help you pick the right keywords. This tool is the Google Keyword Planner. If you provide this tool with a basic, relevant keyword, it will return a list of keywords worth targeting.
For something like a dental practice, consider typing in the word ‘dentist’ alongside your location. An example might be ‘dentist Roseville.’ You’ll generally find the more specific your keyword is, the better your results will be. Because of this, it can be a good idea to include your location.
With AdWords, you will find that the keywords with the highest cost per click price, are the best at producing customers. If this was not the case, your competitors would not be willing to bid so highly.
Watch Your Results
AdWords is not something you can ‘set and forget.’ You need to closely watch your campaigns if you want to avoid wasting money.
Check in your campaigns every day. Identify the keywords that are driving results and the ones that are not. If a keyword is costing you money but is not producing results, cut it out of your campaign.
If you find that it takes too much time to do all this, you can hire a specialist firm to manage your AdWords campaigns for you.
Ready to Start Using Google AdWords for Dental Practices?
AdWords is an amazing way to generate patient inquiries. But if you have never used the platform before, you need to be careful. It is very easy to lose a lot of money in a short period of time if you’re using Google Adwords for dental practices.
In this post, we’ve taken a look at some of the ways you can ensure success and cap your downside. Make sure you target the right keywords. You also need to closely watch your results.
If you struggle to manage your campaigns, don’t discard AdWords as a way to generate patient inquiries. There is always the option of hiring an AdWords marketing agency.
Want to learn more about how you can market your dental practice? Check out this post that teaches about some of the popular dental marketing trends of 2018.