Does your dental website have these essential design features? See what your website should be including in its design.
Running a dental practice is competitive enough. But staying visible and enticing to potential customers online? That’s a completely different ball game entirely. From SEO to specific design features, there are a ton of different tasks you need to stay up on in order to have a viable online presence.
Staying vibrant and relevant is a time-consuming task, but it’s one that you can’t afford to skip. With that in mind, let’s take a deeper look at some key design elements every dental practice website needs.
Don’t Skimp on Design Features
The most important lesson to learn here is not skimp on website design.
That doesn’t mean you need to spend tens of thousands of dollars. Instead, it means that you should make your site design look as great as possible in while maximizing the money you spend on it.
If your site photos aren’t sized correctly, you’ll have a few issues. First, images won’t appear in a consistent fashion across devices. That’s incredibly important since more than half of all web traffic comes from mobile.
Second, incorrect sizing will slow down your load time. For quick page load times, your photos need to be sized in a responsive image container, and they need to be uploaded at a file size optimized.
Another of the top website design features your site needs is simple, straightforward navigation. Users should be able to find your hours, services, and booking pages without hunting for them.
Ideally, simple navigation looks like a navigation bar at the top of a desktop or tablet site. For mobile, these menus are usually condensed. They expand when you press on the universal three horizontal lines icon that indicates a condensed menu.
Patient testimonials are a huge part of running any successful practice. Those testimonials work in a variety of advertising mediums – but they’re especially effective online.
Users see other reviews of your dental practice as incentive-free validation of the promises your practice makes.
Featuring these testimonials in a highly visual place on your website is a good idea. Some dentists like them set to images in a carousel on the homepage. Others prefer a separate page for testimonials entirely.
You’ll also want to make sure these testimonials show up on your Google Business listing as well.
Regardless of how you choose to implement them, you can’t afford to not use testimonials when designing your dental website.
Lastly, you want to make sure that all of your design elements are compiled into a clean, simple design. A site that’s stuffed with too many widgets, sidebars, and headlines is one that drives customers away.
Instead, focus on a design that’s clean, inviting, and works to incorporate your personality into the site’s messaging.
Design the Right Website for Your Dental Practice
Without a great website, you won’t succeed in business today. Even if your site only serves as a place to host reviews and an overview of services, it’s worth the expense.
We specialize in helping dentists create websites that are inviting, convert visitors to patients, and work to help generate revenue for your practice. To learn more, contact us today.