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Website Design

4 Design Features Every Dental Practice Website Needs

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Does your dental website have these essential design features? See what your website should be including in its design.

Running a dental practice is competitive enough. But staying visible and enticing to potential customers online? That’s a completely different ball game entirely. From SEO to specific design features, there are a ton of different tasks you need to stay up on in order to have a viable online presence.

Staying vibrant and relevant is a time-consuming task, but it’s one that you can’t afford to skip. With that in mind, let’s take a deeper look at some key design elements every dental practice website needs.

Don’t Skimp on Design Features

The most important lesson to learn here is not skimp on website design.

That doesn’t mean you need to spend tens of thousands of dollars. Instead, it means that you should make your site design look as great as possible in while maximizing the money you spend on it.

Correctly-Sized Photos

If your site photos aren’t sized correctly, you’ll have a few issues. First, images won’t appear in a consistent fashion across devices. That’s incredibly important since more than half of all web traffic comes from mobile.

Second, incorrect sizing will slow down your load time. For quick page load times, your photos need to be sized in a responsive image container, and they need to be uploaded at a file size optimized.

Simple Navigation

Another of the top website design features your site needs is simple, straightforward navigation. Users should be able to find your hours, services, and booking pages without hunting for them.

Ideally, simple navigation looks like a navigation bar at the top of a desktop or tablet site. For mobile, these menus are usually condensed. They expand when you press on the universal three horizontal lines icon that indicates a condensed menu.

Testimonials

Patient testimonials are a huge part of running any successful practice. Those testimonials work in a variety of advertising mediums – but they’re especially effective online.

Users see other reviews of your dental practice as incentive-free validation of the promises your practice makes.

Featuring these testimonials in a highly visual place on your website is a good idea. Some dentists like them set to images in a carousel on the homepage. Others prefer a separate page for testimonials entirely.

You’ll also want to make sure these testimonials show up on your Google Business listing as well.

Regardless of how you choose to implement them, you can’t afford to not use testimonials when designing your dental website.

Clean Design

Lastly, you want to make sure that all of your design elements are compiled into a clean, simple design. A site that’s stuffed with too many widgets, sidebars, and headlines is one that drives customers away.

Instead, focus on a design that’s clean, inviting, and works to incorporate your personality into the site’s messaging.

Design the Right Website for Your Dental Practice

Without a great website, you won’t succeed in business today. Even if your site only serves as a place to host reviews and an overview of services, it’s worth the expense.

We specialize in helping dentists create websites that are inviting, convert visitors to patients, and work to help generate revenue for your practice. To learn more, contact us today.

 

responsive web design

The Importance of Responsive Web Design

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Web design concerns more than aesthetics, but performance. Invest in responsive web design and conquer mobile search results!

As recently as 2015, desktops were our preferred (not that we had many options) device for browsing the web. As such, websites and blogs were designed with desktop screens in mind.

Today, we have a variety of internet-enabled devices, from desktops to mobile phones, tablets, and even televisions. In fact, over 52 percent of internet users now use mobile phones to go online.

As a result, website owners and developers have to ensure their sites are viewable across all devices without a decline in user experience. Here is where responsive web design comes in.

In this article, we’re telling you how a responsive website is good for business.

What Is Responsive Web Design?

Responsive web design is a design strategy that enables a website to respond and adapt to the screen size, platform and orientation of an internet-enabled device.

Now on to its importance.

Improves User Experience

As a dentist, your primary concern is the quality of experience patients have in your dental office. However, you should also be concerned about the experience people who visit your practice’s website have – otherwise you’ll see a significant drop in foot traffic!

You see, at least 77 percent of internet users begin their search for a health service provider online. If their search takes them to your website and they don’t like what they see – maybe it loads slowly or doesn’t load properly on a mobile phone – they will promptly click away.

Having a responsive website is one of the ways to improve user experience and keep them there longer.

Good for SEO

Now that you know most of your potential clients begin their search for dental services online, you definitely want to ensure your website achieves high search engine rankings.

The only problem?

There are thousands of dental websites vying for the few first-page slots. You have to fend off fierce competition to achieve and maintain a high ranking.

While there are several steps you have to take to rank highly, making your website responsive is crucial. Search engines want to improve the experience of searchers, and to do that they ensure the most functional websites with relevant information come up top. Google, for instance, rewards responsive/mobile-friendly sites.

With a responsive site, your practice stands a good chance of outranking practices with static websites.

Low Development/Maintenance Costs

Let’s say you don’t want a responsive site. What should you do to cater for both mobile and desktop users? Simple. Build two sites: a desktop version and a mobile version.

But it’s not that simple – at least not on your wallet. Developing and maintaining two sites will cost you more than it would take to have one website.

The good news is responsive web design enables you to have one site, thus lowering your development and maintenance costs.

Dental Practices Need Responsive Websites

As a dentist, we understand that website development isn’t one of your strong suits. You might even not be aware of responsive web design.

Worry not, though. That’s why we are here!

At Pat Hanley Consulting, we offer a range of digital services, from web design to SEO optimization. Get in touch and let us help your practice shine on the web.

Why Your Dentist Website Needs to Be Secure

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Why Your Dentist Website Needs to Be Secure

Website security is growing in importance, especially for healthcare sites. Click here to learn why you should prioritize security for your dentist website.

In 2018, no business is safe from a cyber attack. Last year, a number of business icons were victim to major hacks.

For example, credit giant Equifax was breached. This resulted in a massive data theft affecting 146 million accounts. Retail stores like Target and Home Depot were also hacked.

Considering the volume of cyber attacks, website security is growing in importance. This is especially true for healthcare websites that are responsible for patient privacy.

Read on to learn more about website security. Also, explore reasons why you should focus on security for your dentist website.

Google Will Flag a Dentist Website That is Unsecured

Hacking incidents have prompted major changes from internet browsers and search engines. One initiative is to drive web traffic away from websites that are unsecured.

Consider Google Chrome as the perfect example. Chrome red flags websites that do not use Secure Sockets Layer (SSL), a commonly used security feature.

Chrome’s red flag is not subtle; there is an alert symbol next to the URL accompanied by a glaring warning in a bold red text. This change is sure to scare off web browsers from visiting your dentist website or scheduling an appointment.

Why Did Google Make This Change?

Google made this change to highlight websites that did not meet the most basic data encryption standards. They pinpointed websites that handle personal information and passwords. Additionally, the change affects websites that process credit or debit card payments online.

Without the use of SSL, hackers can intercept information that is being transmitted from your computer to the website. Furthermore, hostile actors can infect your computer with malware through this vulnerability.

Why Is Encryption So Important for a Dentist Website?

Medical websites have changed dramatically over the past decade. In the past, websites were primarily used for marketing purposes.

Now, a growing number of medical practices handle administrative tasks through their website. A great example of this trend is reflected in the patient portal.

To reduce call volume and paperwork, medical practices started sharing data through a patient portal. Patients can log in to the portal and access blood results, laboratory tests, and more.

Additionally, medical billing is increasingly handled online. Instead of making payments over the phone or by mailing a check, many patients are opting for the convenience of an online payment.

The transmission of medical and payment information drives the need for website security. The dental practice protects its patients’ privacy and personal information.

While these conveniences are important to consumers, a robust cybersecurity strategy is necessary. Otherwise, the reputation of your dental practice is at risk. Patients will move on if they are not confident in the practice’s ability to protect information.

Wrapping It Up

Cybersecurity threats are growing every day. Now is the time to take these threats seriously and put in place changes to protect patient information.

This is true if your practice utilizes a patient portal or processes digital payments. It is recommended to hire a security consultant to lock down your website and encrypt sensitive data. For more information on securing your dentist website, please contact us for help.

 

Dental Website Design Tips: How To Speed Up Your Site

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Loading speed is an essential part of dental website design. Click here for some tips on how to speed up your site for better user experience and SEO.

Internet behavior researchers have found that while most consumers will leave your website after 3 seconds, each extra seconds is equal to a 7% drop off in sales. A slow website makes your company seem behind the times and less trustworthy in the dental or medical field. Your dental website design needs to look modern and load quickly if you want to keep the customers around.

It can cost you thousands in advertising just to get customers attracted to your site in the first place. If you lose them because of site speed, that’s money essentially thrown in the trash. When customers are seeking dental care they can trust, one of the first things they’ll look at to assess your relationship is your website.

If you’re not prioritizing speed in your dental website design, you’re forfeiting customers and search engine rankings. Here are 4 tips to make your site the fastest in town. Read More

Website elements

5 Essential Website Elements You Need in 2018

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5 Essential Website Elements You Need in 2018

Does it feel like your dental website is falling flat? Here are the essential website elements you might be missing that will turn your website into a success.

80% of small businesses now have a website, proving that you need a good website to compete with other dental businesses.

But does your site have everything it needs? A website without the essential elements is like a car without brakes and air conditioning.

If you want to have a professional website, you need to have the most important website elements. Having these elements make sure that your business gives visitors an optimal user experience. Read More

5 Dental Web Design Trends You Need to Look Out For in 2018

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5 Web Design Trends You Need to Look Out For in 2018

The world of digital marketing is always evolving. Keep reading to see the web design trends for 2018. What can you use to drive promote your dental practice?

“Don’t judge a book by its cover”

Most, if not all people know of that famous English idiom…but few actually practice it.

For example, when a person walks into a dental practice, they start to judge as soon as they walk through the door. Is it clean, modern and professional?

Its the same with your website. If its messy, hard to configure and looks old-fashioned, it won’t give a professional modern look. And that might lose you valuable clients.

So how can you get up to date with the latest web design trends?

Read on to find out.

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