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facebook pixels

Turn Clicks Into Customers with Facebook Pixels

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Facebook pixels are taking the social media marketing world by storm! Harness the power of Facebook and turn clicks into dental patients.

When you think of the word pixel, you probably think of something tiny.

A dot, a fleck, a speck on the corner of your monitor — but the Facebook pixel is in a league all its own.

Facebook pixels may be small but they are actually quite mighty. Here’s how this little piece of code can help you get more customers:

What Are Facebook Pixels?

A facebook pixel represents a code that can be placed on a user’s website to track conversions from Facebook.

It tells you how your Facebook ads are performing and provides essential metrics for businesses to calculate ROI.

In a business world, where capturing the value of digital marketing sometimes has its challenges, the Facebook pixel is a head above the rest.

How to Use Pixels to Drive Customers

Pixels are useful for retrieving data about customer visits that can help you drive business to your site.

Here’s how pixels help small business owners increase website traffic and get more buyers:


Pixels are used for tracking how potential customers experience your site by recording how they interact with it.

Using insights gained from tracking, business owners can make decisions that drive more visitors to buy.

Comparing metrics on whether more buyers come from mobile or desktop, for example, can help businesses define social media marketing best practices that result in website conversions.


As for those people who went to your site but didn’t buy, Facebook’s pixel allows you to serve ads to back to them on Facebook.

This type of retargeting campaign is good for serving potential customers ads featuring products they previous looked at.

In addition to increasing the likelihood that someone will return to purchase your product, this type of marketing also helps to brand your company and helps you win over mindshare in your target market.


Facebook allows you to optimize campaigns in a number of ways that are effective for marketers.

When it comes to using the pixel, you can select a campaign that is optimized to increase conversions. This is particularly useful for people using opt-in pages or lead magnets.

Once you’ve selected to optimize for conversions, you can use custom conversions that you are tracking with your pixel as an optimization choice.

Selecting custom conversions tells Facebook to optimize for metrics you are already tracking.

Pixel Perfect Advertising

Advertising is like a strategy game, and using Facebook pixels can give you a significant advantage.

Using pixels, small business owners can efficiently drive conversions by basing marketing decisions on the pixel data, like how to best retarget customers and structure their campaigns and website.

Given the importance of the information captured to overall business operations, it’s not hard to see why pixels have become such a hot topic in digital marketing.

Facebook pixels are unique in that Facebook offers access to more than 2 billion users worldwide. With unparalleled exposure, the Facebook pixel is here to stay and that’s a win for small business marketing.

For more information on how to use facebook pixels, visit us at Pat Hanely Consulting.

How Every Dentist Can Build an Effective Social Media Campaign

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How to Build an Effective Social Media Campaign

What can you do to successfully build a social media campaign for your dental practice? Follow these expert tips to help build one from scratch.

Operating a successful dental office is not easy. A high number of startups fail within the first few years.

Despite the challenging road to success, many dental practices fail to utilize free marketing tools. Did you know that 24 percent of businesses do not have a social media account?

Furthermore, nearly 60 percent of businesses fail to interact with their customers on social media every day. Make no mistake that this is a missed opportunity.

Now is the time to launch a social media campaign. Read on to learn how to build a social media platform for your dental practice.

What Is the Best Platform for Your Social Media Campaign?

This is the big question when establishing a social media presence. The conventional wisdom is to start with a Facebook page. In fact, 90 percent of small businesses that use social media have a Facebook account.

However, it really depends on the type of dental practice that you are operating. What is the best way to attract new customers and retain existing clientele?

As a dentist, Facebook is a great way to attract new customers. Users can search for local businesses and find a reputable dental practice. Facebook also provides an outlet for clients to share testimonials with friends and family.

Other platforms like Instagram and Pinterest place an emphasis on digital media. These applications use photos and videos for communication and marketing.

There are other platforms like Twitter and Snapchat as well. Many dentist offices find that a mix of multiple social media platforms is the best approach.

Publish Quality Content

Many dental practices make the mistake of pushing out bad content. When this happens on a regular basis, social media users choose to unfollow or quickly scroll past your content.

The best way to publish quality content is to stay true to your objectives. If the goal is to attract new customers, you should focus on targeted marketing efforts. If the objective is to educate your followers, then you should publish compelling dental issues and research.

The next step is to ensure that the content is effective. Use social media analytics to verify that the content is having the desired effect.

Network with Other Local Businesses

Remember that social media is basically a digital network. Engaging with other local business pays dividends in the long run.

In the old days, a dental practice would put business cards in the lobby. While this is still a good idea, there is a growing emphasis on social networking.

Start off by following business partners in the immediate vicinity. Make a concentrated effort to like and share their content. The objective is to attract new customers through a mutual relationship.

Wrapping It Up

In order to be successful, you need to use every tool at your disposal. Social media provides a free, popular platform to communicate with the local population.

By publishing great content and networking with other businesses, you are certain to build a strong following. If you are interested in launching a social media campaign, please contact us for assistance.

4 Social Media Marketing Ideas For Dentists

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4 Social Media Marketing Ideas For Dentists

What can dentists do to advertise their practice on social media? Take a look at these social media marketing ideas for inspiration.

Yellow pages are a thing of the past.

Patients are no longer looking through the pages of a book to find you.

81% of Americans are on social media and that number is only expected to increase. Over 2 million businesses use Facebook for advertising. You need to be present on social media platforms to reach new patients.

What can dentists do to advertise their practice on social media? Take a look at these social media marketing ideas for inspiration.

Utilize Video

Visuals are a great way to connect with your audience when using social media marketing. Create a video of an office tour and let potential patients see what it’s like to visit your practice. Doing this gives your business a personal touch and allows people to get to know you and feel more comfortable with your office.

Consider “live” videos on Facebook or Instagram where you do a Q & A or an instructional video. You may even think about doing patient testimonials as well. These ideas will help increase awareness of your dental practice.

Be Engaging

Create posts that will get a lot of attention. Funny posts and questions are great ways to get engagement and shares. Share behind-the-scenes photos. Link to blog posts or news articles.

Be sure to respond to any questions or comments that people make on your posts. People love being recognized and knowing that you care. Ask questions, be engaging, and build relationships.


Offer giveaways, promotions, or contests. You can put a gift basket together with dental accessories, a whitening kit, gift cards, or items from other local businesses. Have a new promotion going on? Post it on social media and ask your followers to share.

Be Consistent

It’s important to be sure that you are posting on your social media platforms regularly. It doesn’t need to be several times a day, but be sure that you are being consistent. Patients, as well as the social media platforms like consistency, so do not become stagnant.

If you don’t have time to post yourself, consider hiring a social media marketer to take care of your practice’s social media. Gaining a larger following will not happen overnight so you need consistency and often the help of a professional.

Other Social Media Marketing Tips

  • Encourage current patients to give a review on your business page.
  • Share before and after pictures of patients (Remember to get permission before sharing).
  • Partner with another business like a physician or local health food store.
  • Participate in Throwback Thursday. You could share throwback pictures of how you got started with your business or pictures from your school days.
  • Do a Tip Tuesday where you share a dental or health tip for your followers.
  • Don’t be salesy! Tell. Don’t sell.
  • Provide updates (new business hours, closings, etc)

Need More Marketing Tips?

Are you ready to increase your social media presence or start building one? Contact us today and let us help build your online platforms and improve your social media marketing.


5 Reasons Every Dentist Needs a Social Media Strategy

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5 Reasons Every Dentist Needs a Social Media Strategy

Every dentist needs a social media strategy, but why is it so important? See why it’s essential to be a part of the social media craze.

Drawing patients to your dental practice shouldn’t have to be like pulling teeth. Unfortunately, it can certainly feel like that if you don’t have a marketing strategy in place. An important part of your dental marketing efforts is implementing a social media strategy for your practice.

Just about every type of business you can think of is on social media these days — and for good reason. With Facebook and Instagram, it’s easy to connect with prospective clients while also maintaining relationships with existing clients.

Here’s a rundown of the specific reasons why it’s essential to be a part of the social media craze with a strong social media strategy.

Let’s dig in!

1. Target Your Patients in a Smarter Way with a Solid Social Media Strategy

With social media, you can target your dental practice’s audience effectively — something that has to happen if you want your business to grow.

That’s because social media offers tools that allow you to target certain demographics, such as men or women, younger or older people, and single or married individuals.

The more you analyze your audience’s behaviors, movements and interactions, the more likely you are to produce ads and/or posts that will capture their attention and pique their interest in the services your practice has to offer.

2. Receive Instant Feedback from Patients

This is a major plus of social media — and it’s true whether the instantaneous feedback you’re receiving is either positive or negative.

The feedback you receive from your patients can give you a good idea about what your patients are thinking, thus motivating you to enhance your services to better meet your patients’ needs.

It certainly beats having to call patients to find out their opinions, or sending them emails to determine how satisfied they are with you.

3. Increase Website Traffic

The more likes, followers, sharing and comments that occur on your practice’s social network page, the more likely you are to rank high in searches.

Publishing blog posts on your website and linking them to your office’s social network page will further increase your online visibility and website traffic. Of course, it’s critical that you regularly update your blog posts, images and videos, producing compelling and interactive content for the best results.

In other words, greater social media activity means more leads for your business. Ultimately, your goal is to develop connections for the future and boost word-of-mouth.

4. Save Marketing Dollars

This is a major benefit of social media. The costs of traditional forms of advertising, such as television and radio ads, can add up quickly. But you don’t have to worry about this with social media.

That is what’s so great about social media — it’s an excellent tool for increasing brand awareness without paying large sums of money to do so. And the return on your investment of both money and time is second to none.

5. Develop Patient Loyalty

Social media facilitates communication with your patients, therefore validating these patients’ value to you. In turn, you get their loyalty, which is essential for keeping your dental practice thriving.

On top of this, your loyal patients won’t be shy about sharing their pleasure with you with their own family members and friends. And the more they advocate your practice’s brand, the more traffic you can generate to your website and ultimately to your practice.

How We Can Help

We offer unparalleled expertise in using online marketing to help dental practices to grow.

Contact us to learn more about how we can assist you in generating more patients and therefore more revenue this year.


5 Social Media Tips Every Dentist Should Know

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If you want to properly market your dental practice to the digital world, make sure you know these essential social media tips to master digital marketing.

Is your dental marketing stuck in 1993? If you are still handing out business cards at local shops, the answer is probably yes.

The numbers show that 81% of Americans had a social media profile in 2017. Like other industries, social media has changed dental marketing strategies.

The goal of any dental practice is to attract clients. But you have to meet them where they are–online! Throw out that outdated business card and use these 5 dental social media tips.

1. Create a Plan

A marketer without a plan is planning to fail! You should create a strategy before you even create your first social media account. Start by asking yourself a few questions:

  • What content will I post?
  • How often should I post?
  • Who is my target audience?

Consider what type of content would be most relevant to your brand. Keep your audience in mind when you’re developing your content.

Once you have some content, create an editorial calendar. Start mapping out topics you plan to post about over the next month.

2. Be Consistent

One of the most crucial social media tips is to be consistent.

Don’t dedicate yourself to social media unless you can commit to being active on a daily basis. Frequent posting will help build your online reputation.

If you’re short on time, use technology to help you out. There are social media tools that will post for you. This way while you’re out giving someone a root canal, your social media pages are taking care of themselves.

A good goal is to post twice a day. Spread them out throughout the day to get the most exposure.

3. Use Video

Making videos for dental practice is more accessible now than ever.

Everything from shooting, editing and promoting is available right from your smartphone. If you want to invest more in your video efforts, you can hire a professional to do the job.

The great thing about videos is that they can be used in many ways. You can post to social media channels but don’t stop there! Show the videos on your website or show them in patient rooms.

4. Be on Multiple Channels

The conversation doesn’t just happen on Facebook. Conversations are happening on Twitter, Instagram, Pinterest and other channels too. Wouldn’t it be better if you were there?

You can add several channels to your marketing plan. Don’t worry about creating more work for yourself. You can use social media managers to post on many channels at once.

5. Measure

So, how do you know if what you’re doing is working? If you look at your stats, you can measure the success of your marketing efforts.

Numbers can tell you which posts are getting the most attention. This can help you make important decisions about where to invest your time.

Check your analytics once a week to gauge your success. Most social media have built-in analytics dashboards to help you see the big picture.

Social Media Tips for Your Dental Practice

From Twitter and Facebook to Pinterest and YouTube, social media can build your brand.

No matter what social media tips you use, remember to let your personality shine through. As long as you post quality content, you can’t go wrong with social media.

Learn other ways digital marketing can propel your dental practice.