dental seo ideas

5 Dental SEO Ideas Your Practice Needs to Be Using

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Is your dental practice falling in the search results? Refresh your best practices with these dental SEO ideas that will increase clicks and visits to your office.

SEO is often overlooked by dental professionals. But to run a successful practice in 2018, you need a fully optimized website.

There are many SEO techniques and practices out there, so will be more helpful to you than others.

We’ve put together this list of the top five dental SEO ideas you’ll need to run a successful website for your practice.

1. Keyword Research

Before you start optimizing for keywords on your site, you will want to do some intensive research on keywords related to your practice.

Be sure to look for different kinds of keywords, both long-tail and short-tail. You should focus on long-tail keywords because shorter keywords are harder to rank due to the sheer amount of them.

Research long-form phrases of services you offer. An easy tip is to not simply optimize for the service, but with the added words “near me,” which is how most people will be searching.

2. Don’t Underestimate Reviews

Certain practices benefit more from reviews than others, they are absolutely essential to SEO for dentists. You never want to underestimate the power of a review, positive or negative. They can affect your SEO ranking dramatically.

You want as much positive feedback online as you can get. Encourage your clients to leave a good review after an appointment. Good reviews will encourage more potential patients to check out your practice.

3. Learn What Your Clients Want From Your Site

When talking to your patients, you should ask them every now and then about your website. If you can, ask for some feedback and constructive criticism. Your website will be ineffective if your patients don’t like to use it very often, so find out what they want from it.

If you are active on social media (more on that later), you can run a poll on Twitter or Facebook to gain feedback about certain aspects of your website.

The more you involve the public, the better. This will help you to stay relevant, and will thus generate more traffic to your site.

4. Gain Backlinks

Backlinks are perhaps the most essential part of SEO. Backlinks are generated when other sites link back to yours in posts. If you want a higher SEO ranking, you need to build backlinks.

You can gain backlinks by building relationships with other site owners. Get to know local health and dental bloggers and ask them to link to you in their posts whenever possible.

The more backlinks you have, the more likely you will come up higher in search results.

5. Use Social Media

Social media use doesn’t necessarily affect your SEO ranking, but it will build generate traffic to your site. The more active you are on social media, the more people will want to see your homepage.

Social media sites like Twitter and Facebook are great ways to promote advertisements for your practice and share blog posts. Instagram and Snapchat can be fun ways to show your employees and your patients that you appreciate them.

If you aren’t active on social media, you may want to consider making that transition soon.

Want More Dental SEO Ideas? Get A Free SEO Audit!

We hope that you have found this list of dental SEO ideas helpful. One of the best things you can do for your website’s SEO is to get an SEO audit. You can get one for free from our website by clicking here!

dental seo

The Secret to Dental SEO: Content Marketing

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Putting your budget towards effective content marketing is the secret to dental SEO success. Discover how well-written, engaging content can transform your digital success.

Wouldn’t it be great if you could earn more business with your award-winning smile? Or how about with the improved pearly whites of all your happy customers?

The latter is definitely doable, but only if you’re using dental SEO strategies. With content marketing, you can attract more prospects to your dental practice with testimonials of your past clients. Using photos of their beautiful smiles in your content marketing can really help convert prospects into customers.

But in order to get here, you first need to build an SEO strategy for dentists. Let’s take a closer look at what you need to do.

Create Infographics that Educate

Customers today don’t want to be advertised to so it doesn’t make sense to focus solely on buying PPC ads. Instead, you should focus on educating them about your services so they’ll choose you for dental treatments.

And since today’s consumers love images and information, what better way to present it than with infographics? You can feature top reasons to see a dentist or how to tell if you have gingivitis.

Visual content is key, especially since 65% of people retain information from visual content for three days. Compare this to only 10% of those that receive information from text content.

Claim Your Business Listings

Local SEO is very important since you’re a service provider treating local patients. It’s important to note that the majority of today’s consumers are using smartphones to search for products and services.

And when they search on Google for dental services, local business listings show up. If you’re not there, then your competition will receive all the customers.

Make sure to claim your listings on all major platforms, including Google, Yelp, Bing, Yahoo, and Angie’s List. Once you claim them, ensure your business name, address, and phone number are consistent.

Choose your business category and any keywords you’d like to rank for.

Build a Blog and Fill it with Quality Content

Content marketing is the bread and butter of any dental SEO strategy. This is what will help build visibility and traffic to your practice.

Focus on content that educates versus sells, just like with the infographic. The idea is to position yourself as an expert in your industry so that you can gain visitors’ trust and potentially earn their business.

It’s essential to regularly update your blog with fresh and engaging content so that it boosts your ranking in search engines. The length of your content should also be 1000+ words so that it’s filled with information that users will find worthy of sharing.

This too can help give your ranking a boost.

Hire a Dental SEO Expert

There’s a lot of work that goes into building a dental SEO strategy. This can be cumbersome when you’re a busy dentist.

But this doesn’t mean you have to give up on building your visibility on digital platforms. The professionals at Pathanley Consulting can help with everything from your website design and SEO to your PPC ads and reputation management.

Contact us today to learn more about our digital marketing services and how we can drive more prospects to your practice.

5 Ways Dentists Can Improve Their Google Ranking

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5 Ways Dentists Can Improve Their Google Ranking

What can you do to quickly improve your Google ranking? See what other dental practices are doing to get on top.

In 2015, the American Dentist Association released that there were nearly 200,000 practicing dentists in the United States.

What’s more? They anticipated that this number would significantly rise in the next several decades.

What does this all mean for you and your business? In a nutshell, it’s more important than ever to hone down your marketing skills and stand out from the competition.

Improving your Google ranking can help you achieve just that. Let’s get into what you need to know!

Engage in Keyword Research

When it comes to improving your Google ranking, keyword research is key. Get started by using a keyword planning tool.

You’ll want to search for long-tail keywords, such as teeth whitening services near me instead of teeth whitening.

That’s because it’s harder to rank higher for the “simple keywords,” as there are already so many articles floating around out there with that very topic.

Maximize Reviews

It’s no secret that good reviews can dramatically improve your business. Moreover, search engines like Google favor them as well.

Do what you can to encourage customers to leave a review- whether it’s through a friendly email or small note at the end of their receipt.

Reviews help your SEO, and they help indecisive patients make decisions!

Think Locally

When it comes to attracting new customers, you want to dominate your local SEO. Don’t neglect this one!

With more and more people searching on their phones and using words like near me, you want to make sure that you rank well for these terms!

Furthermore, you need to have your business listed on Yelp, CitySearch, and Google My Business. This is non-negotiable when it comes to improving your ranking!

Write Dynamic Content

When it comes down to it, old-fashioned blogging is still one of the best ways to improve your Google ranking.

That’s because creating curated, shareable content improves your Domain and Page Authority. It also makes people more likely to stay on your site- which decreases your bounce rate.

Finally, excellent content establishes your expertise and knowledge in the field. And, isn’t that what any potential patients want to see when they’re searching for a new dentist?

Stay On Top of Your SEO Game

In the digital world, experts know that SEO is constantly changing- what trended yesterday may be completely outdated today.

If you choose to take the DIY approach to your website, make sure that you’re staying relevant with the SEO industry.

If all the changes and new information overwhelm you? Consider outsourcing some or all of the website management. This is not an area worth skimping out on, as your website is your billboard to the world at large.

Even if you’re the greatest dentist in the world, it really doesn’t matter if people cannot find you!

Final Thoughts on Improving Your Google Ranking

Your online presence can matter just as much as your expertise and skills. At Pat Hanley Consulting, we’re passionate about helping dentists increase exposure and online reputability.

Check out our extensive services today!

Do These 5 Things to Immediate Improve Your Dental Practice’s SEO

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Do These 5 Things to Immediate Improve Your SEO

There are steps you can take today to improve your local SEO. Here’s what dental practices can start doing to rank higher on google.

Did you know that 28% of the time, a Google search for something nearby leads to a purchase? That’s why it’s so critical for your dental office to have adequate local SEO. Ranking highly in search engines will help you attract more dental patients and improve your brand reputation.

Here are 5 instant tips you can use to improve your local SEO right away.

Conduct Keyword Research

Before you make an effort to rank highly in one or more search terms, you should understand which ones will give you the best return on investment. That means you need to spend some time doing keyword research.

If you’re working with an SEO company, they should take care of this for you. Dependable providers will offer keyword research services as part of an initial SEO audit or discovery session. This will identify the specific dental search phrases and terms you pursue in your SEO campaigns.

Start Publishing Regularly

One of the most important elements of good quality SEO is excellent content. In fact, most experts believe that content and SEO are very closely intertwined.

Not only does publishing content often improve your ability to rank for important dental keyword terms and phrases, it also allows you to gain the trust of your readers — potential patients. You can talk about common procedures, answer questions you receive, or simply provide a bit of background information about the practice.

Get Yourself Published

There are lots of popular dental publications, blogs, and online journals that put out studies and peer-reviewed reports. Many of them are open for guest contributions, especially from dentists who are currently practicing. These backlinks can help you a significant amount since backlink quality is a crucial component of improving your search engine ranking.

For opportunities to contribute to dental publications as a guest, try to bring a unique perspective or analysis on the industry. Attend industry events and network with people who run these outlets. This is how you form mutually-beneficial relationships.

Track Results

Like any serious effort for change, it’s impossible to really understand how far you’ve come unless you track your results. You should be recording your rankings in different search terms and how they change in accordance with various campaign tactics. This allows you to gain a better sense of what does and doesn’t work.

It doesn’t have to be complex: even a simple monthly SEO report or spreadsheet shared online could work as a method of tracking SEO improvements for your dental firm.

Work With a Specialist

As a busy dental professional, it’s impossible for you to have the time to fully understand each and every change in the SEO industry. Google updates its algorithm almost every day. It’s a full-time job trying to keep up with the latest developments and tactics that work to gain visibility on search engines.

That’s where a skilled outside expert can make a huge difference.

Pat Hanley Knows Local SEO

We are always up to date on the latest tactics in dental patient acquisition across many different social channels. We’ve delivered successful campaigns for dentists in the greater D.C. area and beyond. To learn more about how we can help your dental practice improve its organic traffic, contact us today.


5 Ways Your Dental Practice Can Dominate Local Search

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Do you want to rank better for local search and local SEO? Follow these tips to ensure your dental practice remains at the top of Google.

What happens when you search for dentists in your area? Does your practice pop up in the search results? Is it the first one in the list?

If it’s not, you should have a look at your SEO. 50% of people who do a search with their smartphone visit a business that same day. You’re missing out on customers if you haven’t properly optimized your website.

So how do you dominate your local search results for dentists? Here are 5 tips to get you started.

1. Find the Right Keywords

To know how to optimize your website well, you need to know what to optimize it with. You need to research what search terms people use to find you (or your competitors).

Keywords that incorporate your location and dentistry related terms are a must. You can also use the Google AdWords keyword tool. Plus, your website’s web analytics will tell you what has already worked.

2. Optimize Your Website for Local Search

Once you have a list of strong keywords, it’s time to optimize your website. Make sure those terms show up in the content of your website.

They should show up often, but not too often. Too many of the same words can come across as keyword stuffing. Google and other search engines don’t look favorably on this practice.

3. Keep Mobile Users in Mind

Make sure you optimize your website for mobile use. More and more people are on the go and visit web pages from their smartphones.

If your site is clunky and difficult to use, most people will give up. They’ll move on to a website that’s easier and more convenient to use.

4. Get Your Customers Involved

Search engines love reviews. If people talk about you, it shows that your content is relevant. More people may want to see your stuff so the search engine will bump you up.

Even neutral or negative reviews can help as far as search results go. People are talking about you and that’s the important part. Of course, positive ones are better for those potential customers that read reviews.

5. Claim Your Local Listings

You need to have your business listed in directories such as Yelp and Citysearch.

Plus, be sure that you list yourself in your local directories. You can find those through your city’s Chamber of Commerce or newspaper.

The big one is Google My Business. It’s free to use and offers a huge amount of potential exposure. If you optimize your site well you could even show up in Google’s local 3-pack; that’s when you know you’ve arrived.

Getting Started

Setting up your local search engine optimization doesn’t have to be difficult. But we know that you’re busy running your practice.

Sign up for our free SEO audit for dentists and we’ll tell you how you’re doing. Or take advantage of our free strategy session. We’ll have your SEO where it should be in no time!

Why Your Dentist Office Needs a Google Business Listing

By | Digital Marketing, Reputation Management, SEO | No Comments

Why Your Dentist Office Needs a Google Business Listing

Claiming your dentist office on Google My Business can be a big boost for your brand. Here’s why you need to set up a Google business listing.

Looking to boost the visibility of your dental office?

If you’re relying on traffic from Google, setting up a Google Business listing can give your business an edge over the competition!

Read on to learn why your dentist office needs a Google Business listing and the benefits that come with it!

1. Location

Setting up Googe My Business is free and helps patients find the physical location of your office quickly.

Your listing will display the address and location on a map right within the search results.

Google My Business listings are also tied in with Google Maps so that users can easily plug your location into the GPS app on their smartphone.

2. Contact Information

Along with your office address, your Google listing also displays all relevant contact information. This includes your office phone number, email, and fax (if applicable).

Having this information readily available on Google is important. It cuts down on the number of clicks it takes a potential patient to contact you.

With a Google listing, patients won’t have to click through to your website to find out how to reach you.

3. SEO

Google My Business is changing the game for local SEO.

SEO strategy is focused on getting your practice’s website in the top search results when people search for “dentists in my area” or similar keywords.

Google’s algorithm for website ranking favors businesses that have a listing set up.

If setting up Google My Business doesn’t sound appealing yet, the SEO benefits alone should push you to create your listing!

4. Reviews

Once you’re registered with Google My Business, customers can leave reviews on your work by searching for your name.

If you’re looking to attract new patients, great reviews will ensure they come through your door.

Set up your listing and encourage your current patients to leave a quick review.

Your Google My Business profile also allows you to respond to negative reviews to keep up your reputation online.

5. Customer Insights Data

The data that comes with a Google My Business listing is very comprehensive.

You can access analytics on the demographics of your audience, website engagement, and traffic.

This type of data is extremely useful as your marketing evolves over time.

6. Fully Integrated with The Rest of Google

Last but not least, your Google listing dashboard is tied to all the other tools Google offers.

From Gmail and Google Drive to Google Analytics and Adwords, having a centralized listing makes managing your online presence easy.

Get a Google Business Listing for Your Office!

These 6 benefits of having a Google Business listing for your dental office can give a serious boost to your brand online!

Did we miss any features that would be beneficial to your business? Do you think this strategy would attract more customers to your practice? Let us know in the comments!

Not sure how to get your Google Business set up? Contact us and we’ll be happy to help!