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SEO

3 Reasons Your Dental Practice Should Invest in Local SEO

By | SEO | No Comments

Google processes over 40,000 search queries every second. That translates to over 3 billion searches a day!

People all over the world rely on search engines to locate information, find services and products, and communicate with others.

As a result, businesses are implementing Search Engine Optimization (SEO) to take advantage of search engine traffic. Effective SEO can get you noticed, no matter what company you operate.

Dental practices everywhere can and should make the most of SEO when crafting their marketing plan. Read on to learn more about why you should invest in local SEO for dentists.

1. SEO Brings You More Local Patients

Search Engine Optimization (SEO) involves optimizing your online content for searches your patients are likely to type into Google.

Implementing local SEO means optimizing your website and other online content for location-based keywords.

As a result, locally optimized content is more likely to appear at the top of Google results for searches like “dentists near me” or “best dental practice in Los Angeles.”

Because users are more likely to click on content that surfaces on the first page of results, local SEO can bring more organic traffic to your website and local clients through your doors.

This is particularly valuable for practices that have a lot of local competition and want to stand out from the crowd.

2. Local SEO Leverages Online Reviews

Local SEO is designed to bring more patients to your dental chairs. It can also prove your authority in the field.

As a dental practice, you value your local reputation. You may already be building this through online review platforms like Yelp or Google Reviews.

Local SEO can make these positive reviews more visible and encourage new reviews. Many business owners monitor online reviews, responding to comments left on platforms to ensure that their reputation stays intact.

When responding to these comments, a savvy digital marketer can incorporate location-based keywords. As a result, when someone searches for “dentists in Alabama,” they may pull up a five-star Yelp review for your practice.

Given the fact that 90% of consumers consult reviews before making a purchase decision, this can be incredibly valuable to practices seeking new clients.

3. Local SEO Reaches Mobile Users

A lot of local searches are performed on-the-go. What’s more, they are often need-based.

Users with mobile devices are more likely to search for local products or services–and they are more likely to search for these products when they want them most.

When you implement local SEO, you can meet your patients’ needs as they arise. You can also make the most of your mobile audience, ensuring that your practice floats to the top of Google results for local searches.

Final Thoughts: SEO for Dentists

Dental practices depend on local patients. As such, local optimization should be a critical component of all dentists’ digital marketing strategies.

Effective local SEO for dentists can cultivate a powerful reputation and make your online content more visible for relevant Google searches. Local SEO can bring more traffic to your website and get those positive reviews noticed.

Lastly, local SEO can target mobile users, ensuring that the name of your practice appears when your patients need you most.

At Pat Hanley Consulting, we are here to help you craft the marketing campaign your dental practice needs to achieve results. Reach out today to start a conversation!

local SEO expert

Why Your Practice Should Invest in Hiring a Local SEO Expert

By | SEO | No Comments

Your dental practice’s success doesn’t rely on a standout website or marketing. The most important factor is how local people find you. A local SEO expert might just be the competitive edge you need to put your competition in its place.

Years ago, people found their dentist through referrals or Yellow Pages, but that’s not exactly the case today. The phone book has largely been replaced with online searches because prospects can find out more about your practice before they book an appointment.

Local SEO is the process of optimizing your website for the market you serve. When people in your area need your services, you want to be the first place they see.

Here’s how using a local SEO expert can help your practice attract patients online:

1. Local SEO Connects You to a Captive Audience

Studies show that half of those who do a local search end up visiting a location that same day.

Local searches are actively searching for specific products and services every day. When they find what they’re looking for, it will most likely end up in a phone call or visit.

In other words, local SEO is a highly targeted form of marketing that shouldn’t be left to chance.

2. They Handle All the Technical Stuff

Optimizing for a local market is more than just using keywords in the right places.

There’s a technical side that requires coding and configuration – stuff that most dental practices are too busy to handle themselves.

Applying practices like schema markup aren’t well known among those outside the SEO industry. But these little secrets can become your secret weapons that will push you past the competition.

3. SEO Experts Keep Up with Algorithm Changes

Just because you rank well on Google one day doesn’t mean you’ll stay there. Google’s algorithm is updated frequently to continue delivering the best results to its users.

And when the algorithm changes, your local rankings might, too.

SEO experts stay informed of any changes so they can best optimize your website. As a result, your rankings have their best chance of remaining on the up and up.

4. You’ll Be Optimized for the Omnichannel

Did you know that searching on your mobile device will likely give you different results than if you searched on a desktop?

Mobile SEO is arguably more important than traditional SEO, especially as on-the-go searching continues to increase. Using a professional SEO expert can ensure you’re optimized for whatever device your patients use to find you.

5. You Don’t Have to Learn Anything New

Using someone who’s skilled in local SEO means you don’t have to learn it yourself.

You get all the benefits of optimizing your website and marketing for your local market without the learning curve.

Local SEO pros keep their finger on the pulse to deliver best practices that will move the needle. They know what works and what doesn’t to maximize your investment and get you noticeable results.

Where to Find a Local SEO Expert

Are you ready to leverage the skills of a local SEO expert? Reach out to our team today for a free consultation and get the SEO boost you’ve been missing.

dental seo ideas

5 Dental SEO Ideas Your Practice Needs to Be Using

By | SEO | No Comments

Is your dental practice falling in the search results? Refresh your best practices with these dental SEO ideas that will increase clicks and visits to your office.

SEO is often overlooked by dental professionals. But to run a successful practice in 2018, you need a fully optimized website.

There are many SEO techniques and practices out there, so will be more helpful to you than others.

We’ve put together this list of the top five dental SEO ideas you’ll need to run a successful website for your practice.

1. Keyword Research

Before you start optimizing for keywords on your site, you will want to do some intensive research on keywords related to your practice.

Be sure to look for different kinds of keywords, both long-tail and short-tail. You should focus on long-tail keywords because shorter keywords are harder to rank due to the sheer amount of them.

Research long-form phrases of services you offer. An easy tip is to not simply optimize for the service, but with the added words “near me,” which is how most people will be searching.

2. Don’t Underestimate Reviews

Certain practices benefit more from reviews than others, they are absolutely essential to SEO for dentists. You never want to underestimate the power of a review, positive or negative. They can affect your SEO ranking dramatically.

You want as much positive feedback online as you can get. Encourage your clients to leave a good review after an appointment. Good reviews will encourage more potential patients to check out your practice.

3. Learn What Your Clients Want From Your Site

When talking to your patients, you should ask them every now and then about your website. If you can, ask for some feedback and constructive criticism. Your website will be ineffective if your patients don’t like to use it very often, so find out what they want from it.

If you are active on social media (more on that later), you can run a poll on Twitter or Facebook to gain feedback about certain aspects of your website.

The more you involve the public, the better. This will help you to stay relevant, and will thus generate more traffic to your site.

4. Gain Backlinks

Backlinks are perhaps the most essential part of SEO. Backlinks are generated when other sites link back to yours in posts. If you want a higher SEO ranking, you need to build backlinks.

You can gain backlinks by building relationships with other site owners. Get to know local health and dental bloggers and ask them to link to you in their posts whenever possible.

The more backlinks you have, the more likely you will come up higher in search results.

5. Use Social Media

Social media use doesn’t necessarily affect your SEO ranking, but it will build generate traffic to your site. The more active you are on social media, the more people will want to see your homepage.

Social media sites like Twitter and Facebook are great ways to promote advertisements for your practice and share blog posts. Instagram and Snapchat can be fun ways to show your employees and your patients that you appreciate them.

If you aren’t active on social media, you may want to consider making that transition soon.

Want More Dental SEO Ideas? Get A Free SEO Audit!

We hope that you have found this list of dental SEO ideas helpful. One of the best things you can do for your website’s SEO is to get an SEO audit. You can get one for free from our website by clicking here!

dental seo

The Secret to Dental SEO: Content Marketing

By | SEO | No Comments

Putting your budget towards effective content marketing is the secret to dental SEO success. Discover how well-written, engaging content can transform your digital success.

Wouldn’t it be great if you could earn more business with your award-winning smile? Or how about with the improved pearly whites of all your happy customers?

The latter is definitely doable, but only if you’re using dental SEO strategies. With content marketing, you can attract more prospects to your dental practice with testimonials of your past clients. Using photos of their beautiful smiles in your content marketing can really help convert prospects into customers.

But in order to get here, you first need to build an SEO strategy for dentists. Let’s take a closer look at what you need to do.

Create Infographics that Educate

Customers today don’t want to be advertised to so it doesn’t make sense to focus solely on buying PPC ads. Instead, you should focus on educating them about your services so they’ll choose you for dental treatments.

And since today’s consumers love images and information, what better way to present it than with infographics? You can feature top reasons to see a dentist or how to tell if you have gingivitis.

Visual content is key, especially since 65% of people retain information from visual content for three days. Compare this to only 10% of those that receive information from text content.

Claim Your Business Listings

Local SEO is very important since you’re a service provider treating local patients. It’s important to note that the majority of today’s consumers are using smartphones to search for products and services.

And when they search on Google for dental services, local business listings show up. If you’re not there, then your competition will receive all the customers.

Make sure to claim your listings on all major platforms, including Google, Yelp, Bing, Yahoo, and Angie’s List. Once you claim them, ensure your business name, address, and phone number are consistent.

Choose your business category and any keywords you’d like to rank for.

Build a Blog and Fill it with Quality Content

Content marketing is the bread and butter of any dental SEO strategy. This is what will help build visibility and traffic to your practice.

Focus on content that educates versus sells, just like with the infographic. The idea is to position yourself as an expert in your industry so that you can gain visitors’ trust and potentially earn their business.

It’s essential to regularly update your blog with fresh and engaging content so that it boosts your ranking in search engines. The length of your content should also be 1000+ words so that it’s filled with information that users will find worthy of sharing.

This too can help give your ranking a boost.

Hire a Dental SEO Expert

There’s a lot of work that goes into building a dental SEO strategy. This can be cumbersome when you’re a busy dentist.

But this doesn’t mean you have to give up on building your visibility on digital platforms. The professionals at Pathanley Consulting can help with everything from your website design and SEO to your PPC ads and reputation management.

Contact us today to learn more about our digital marketing services and how we can drive more prospects to your practice.

5 Ways Dentists Can Improve Their Google Ranking

By | SEO | No Comments

5 Ways Dentists Can Improve Their Google Ranking

What can you do to quickly improve your Google ranking? See what other dental practices are doing to get on top.

In 2015, the American Dentist Association released that there were nearly 200,000 practicing dentists in the United States.

What’s more? They anticipated that this number would significantly rise in the next several decades.

What does this all mean for you and your business? In a nutshell, it’s more important than ever to hone down your marketing skills and stand out from the competition.

Improving your Google ranking can help you achieve just that. Let’s get into what you need to know!

Engage in Keyword Research

When it comes to improving your Google ranking, keyword research is key. Get started by using a keyword planning tool.

You’ll want to search for long-tail keywords, such as teeth whitening services near me instead of teeth whitening.

That’s because it’s harder to rank higher for the “simple keywords,” as there are already so many articles floating around out there with that very topic.

Maximize Reviews

It’s no secret that good reviews can dramatically improve your business. Moreover, search engines like Google favor them as well.

Do what you can to encourage customers to leave a review- whether it’s through a friendly email or small note at the end of their receipt.

Reviews help your SEO, and they help indecisive patients make decisions!

Think Locally

When it comes to attracting new customers, you want to dominate your local SEO. Don’t neglect this one!

With more and more people searching on their phones and using words like near me, you want to make sure that you rank well for these terms!

Furthermore, you need to have your business listed on Yelp, CitySearch, and Google My Business. This is non-negotiable when it comes to improving your ranking!

Write Dynamic Content

When it comes down to it, old-fashioned blogging is still one of the best ways to improve your Google ranking.

That’s because creating curated, shareable content improves your Domain and Page Authority. It also makes people more likely to stay on your site- which decreases your bounce rate.

Finally, excellent content establishes your expertise and knowledge in the field. And, isn’t that what any potential patients want to see when they’re searching for a new dentist?

Stay On Top of Your SEO Game

In the digital world, experts know that SEO is constantly changing- what trended yesterday may be completely outdated today.

If you choose to take the DIY approach to your website, make sure that you’re staying relevant with the SEO industry.

If all the changes and new information overwhelm you? Consider outsourcing some or all of the website management. This is not an area worth skimping out on, as your website is your billboard to the world at large.

Even if you’re the greatest dentist in the world, it really doesn’t matter if people cannot find you!

Final Thoughts on Improving Your Google Ranking

Your online presence can matter just as much as your expertise and skills. At Pat Hanley Consulting, we’re passionate about helping dentists increase exposure and online reputability.

Check out our extensive services today!

Do These 5 Things to Immediate Improve Your Dental Practice’s SEO

By | SEO | No Comments

Do These 5 Things to Immediate Improve Your SEO

There are steps you can take today to improve your local SEO. Here’s what dental practices can start doing to rank higher on google.

Did you know that 28% of the time, a Google search for something nearby leads to a purchase? That’s why it’s so critical for your dental office to have adequate local SEO. Ranking highly in search engines will help you attract more dental patients and improve your brand reputation.

Here are 5 instant tips you can use to improve your local SEO right away.

Conduct Keyword Research

Before you make an effort to rank highly in one or more search terms, you should understand which ones will give you the best return on investment. That means you need to spend some time doing keyword research.

If you’re working with an SEO company, they should take care of this for you. Dependable providers will offer keyword research services as part of an initial SEO audit or discovery session. This will identify the specific dental search phrases and terms you pursue in your SEO campaigns.

Start Publishing Regularly

One of the most important elements of good quality SEO is excellent content. In fact, most experts believe that content and SEO are very closely intertwined.

Not only does publishing content often improve your ability to rank for important dental keyword terms and phrases, it also allows you to gain the trust of your readers — potential patients. You can talk about common procedures, answer questions you receive, or simply provide a bit of background information about the practice.

Get Yourself Published

There are lots of popular dental publications, blogs, and online journals that put out studies and peer-reviewed reports. Many of them are open for guest contributions, especially from dentists who are currently practicing. These backlinks can help you a significant amount since backlink quality is a crucial component of improving your search engine ranking.

For opportunities to contribute to dental publications as a guest, try to bring a unique perspective or analysis on the industry. Attend industry events and network with people who run these outlets. This is how you form mutually-beneficial relationships.

Track Results

Like any serious effort for change, it’s impossible to really understand how far you’ve come unless you track your results. You should be recording your rankings in different search terms and how they change in accordance with various campaign tactics. This allows you to gain a better sense of what does and doesn’t work.

It doesn’t have to be complex: even a simple monthly SEO report or spreadsheet shared online could work as a method of tracking SEO improvements for your dental firm.

Work With a Specialist

As a busy dental professional, it’s impossible for you to have the time to fully understand each and every change in the SEO industry. Google updates its algorithm almost every day. It’s a full-time job trying to keep up with the latest developments and tactics that work to gain visibility on search engines.

That’s where a skilled outside expert can make a huge difference.

Pat Hanley Knows Local SEO

We are always up to date on the latest tactics in dental patient acquisition across many different social channels. We’ve delivered successful campaigns for dentists in the greater D.C. area and beyond. To learn more about how we can help your dental practice improve its organic traffic, contact us today.