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Reputation Management

4 Ways to Boost Brand Recognition For Dentists

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4 Ways to Boost Brand Recognition For Dentists

Are you looking for new ways to expand brand recognition for your dental practice? Here are some ways you can become more recognizable.

It’s tougher than ever for healthcare professionals to stand out in today’s competitive marketplace, and dental practices are no exception.

In order to stay “top-of-mind” amongst your current and prospective patients, you need to consistently pay attention to the brand recognition of your dental practice and constantly seek ways to improve it.

If you’re interested in boosting your dentist office’s brand recognition, here are a few simple tips to help your community think of you every time they need dental care. Read More

How to Use Online Dentist Reviews to Bring in More Patients

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How to Use Online Dentist Reviews to Bring in More Patients

How to Use Online Dentist Reviews to Bring in Patients

Leveraging online dentist reviews can be key to bringing new patients into your office. Here’s how to get the most out of reviews.

If you’ve spent more than a few months in dentistry, you know how important word of mouth can be when it comes to bringing in new clients.

Yet if you’re relying strictly on word of mouth, you’re missing out on a ton of potential clients.

Online reviews are essentially the modern-day recommendation, with 88 percent of users putting as much stock into an online review as a personal recommendation.

Read on to learn how your office can generate more dentist reviews and turn those reviews into leads.

Increase Your Web Presence

Creating a website for your office is great, but it isn’t enough. It’s a starting point, but it’d be like buying a mansion and only using the foyer. There are so many other avenues to use and explore!

It’s time to branch out and increase your web presence.

Start by creating or updating social media channels. Facebook seems to be the most popular, with Twitter, Snapchat, and Instagram trailing behind.

Of course, there are great sites like Yelp and My Business that specialize in user reviews for local businesses, so those need to be a priority.

If generating reviews isn’t enough of an incentive, increasing your web presence is great for SEO, as well.

Encourage Detailed Dentist Reviews

Not all reviews are as helpful as others.

Imagine you’re searching for a new physician and all you see are reviews rating the doctor on a scale of one to five.

That doesn’t leave a whole lot of room for detail. Why was the experience pleasant or unpleasant? How could the situation have been improved?

When it comes to reviews, details matter. Encourage your patients to fill out longer reviews that get into the reasons why they love your practice.

The more detailed a review is, the more informed a future patient will feel as they read it.

Respond To Criticism

No one really likes criticism, but it can be helpful in some instances. That goes double for online dentist reviews.

It’s likely that, eventually, your practice will receive a middling to negative review. How you respond to that review greatly influences the direction of your business.

It’s natural to feel hurt or upset, especially if the patient isn’t telling the full story.
Yet it’s important that you take the high road.

You should respond, and as soon as possible at that. Address the patient’s specific concerns and criticisms to show you’re listening and ask how you can make good on their negative experience.

Not only do you have a chance to win the customer back, but future patients will see that you value your clients enough to hear them out.

Want To Bring In More Patients?

If you’re looking to bring in new patients, dentist reviews are a great way to advertise your business with minimal effort on your part. In short, you’re letting your customers do the advertising for you!

If you’re interested in learning more about the benefits of online reviews, be sure to check out our blog.

And if you’re ready to make the most of your digital marketing, get in touch today.

Aside from a free SEO audit, you’ll get a case study with a detailed analysis of how Pat Hanley Consulting can help you grow your business.

Top 5 Business Review Sites Your Dental Office Needs to Be On

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Top 5 Business Review Sites Your Dental Office Needs to Be On

Business Review Sites Your Dental Office Needs to Be On

Your presence on business review sites could help more people find you and grow your brand. Here are the top sites your dentist office needs to be on.

Is your dental office having a hard time drumming up new business? Maybe you’ve got marketing strategies in place, but they’re just not making the grade?

Have you checked out your business profile on top review sites? Maybe it’s time to.

If you’re not listed on these top 5 business review sites, you could be missing out on new clients who consult them religiously. Keep reading to find out what they are, and how they can benefit your business.

Google Reviews

Google is one of the most essential business review sites to be on. Not only will it increase your business’ visibility to everyday consumers, but it’ll up your local SEO rankings, too.

Local SEO is really important for dental offices. When a potential customer needs a new dentist, the first place they go is Google. They’ll likely search for “dentist in my area” or something similar.

The very first place they’ll be lead to is a list of local dentist offices. Upon clicking one, your Google reviews will pop right up.

Angie’s List

Angie’s List users have to pay a monthly fee in order to write and access reviews on the site. It’s becoming more and more frequently used among business review sites as subscription services become more popular. We can thank Spotify Premium, Netflix, and Amazon Prime for that!

Your dental office can sign up for the service. As a member, you can fill out information about your services, communicate with members, and respond to both positive and negative reviews.

In a way, it also acts as a communication hub for businesses and consumers. If you’re not a member, you’re missing out on exclusive opportunities for new clients.

Foursquare

Foursquare might not seem like the other typical business review sites, but in reality, it’s right up there with them. Once a client has checked into your dental office location, they can leave tips (or, reviews) and ratings for other users to check out.

The casual interface makes some clients more likely to leave a review since it’s as simple as logging in on their phone.

In addition to the tips feature, you can also offer special promotions through the app. For instance, you might offer 10% off your clients’ next dental cleaning if they check in and leave a review. That’s one way to be sure they leave one!

The app also offers businesses analytics data, the ability to respond to reviews, and the opportunity to add your own tips.

Yelp

Yelp has become so popular among users that it practically alters business trends. Power to the people.

You’re doing your business a disservice if you’re not on Yelp. In fact, 82% of Yelp users reported that they log onto the site prepared to spend money.

That means they’re not casually surfing the web anymore. They’re already done their research and are ready to choose a new dentist right now. Are you up there among your competition?

Better Business Bureau

The Better Business Bureau, or BBB, is a non-profit that works to improve bonds of trust in marketplaces. It features a huge database of all sorts of businesses, from dentists to restaurants to auto repair shops.

They get their data from public sources. That includes public complaints reported to them directly and pulled from other sources. They’ll assign you a letter grade rating that’s based on how you interact with your clients.

The BBB is a super trusted name in the world of business, so it’s important that you show up and make the grade. It helps that, as a business, you can respond to user reviews on the site.

When other potential clients see you making an effort to resolve complaints, that forms a bond of trust between your client base and you. They want to know that you have their back.

Are You on These Business Review Sites?

Now that you’ve got the skinny on the best review sites out there, it’s time to make your move to get listed and get out there

Get in touch for a free strategy session concerning your marketing tactics!

Why Your Dentist Office Needs a Google Business Listing

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Why Your Dentist Office Needs a Google Business Listing

Claiming your dentist office on Google My Business can be a big boost for your brand. Here’s why you need to set up a Google business listing.

Looking to boost the visibility of your dental office?

If you’re relying on traffic from Google, setting up a Google Business listing can give your business an edge over the competition!

Read on to learn why your dentist office needs a Google Business listing and the benefits that come with it!

1. Location

Setting up Googe My Business is free and helps patients find the physical location of your office quickly.

Your listing will display the address and location on a map right within the search results.

Google My Business listings are also tied in with Google Maps so that users can easily plug your location into the GPS app on their smartphone.

2. Contact Information

Along with your office address, your Google listing also displays all relevant contact information. This includes your office phone number, email, and fax (if applicable).

Having this information readily available on Google is important. It cuts down on the number of clicks it takes a potential patient to contact you.

With a Google listing, patients won’t have to click through to your website to find out how to reach you.

3. SEO

Google My Business is changing the game for local SEO.

SEO strategy is focused on getting your practice’s website in the top search results when people search for “dentists in my area” or similar keywords.

Google’s algorithm for website ranking favors businesses that have a listing set up.

If setting up Google My Business doesn’t sound appealing yet, the SEO benefits alone should push you to create your listing!

4. Reviews

Once you’re registered with Google My Business, customers can leave reviews on your work by searching for your name.

If you’re looking to attract new patients, great reviews will ensure they come through your door.

Set up your listing and encourage your current patients to leave a quick review.

Your Google My Business profile also allows you to respond to negative reviews to keep up your reputation online.

5. Customer Insights Data

The data that comes with a Google My Business listing is very comprehensive.

You can access analytics on the demographics of your audience, website engagement, and traffic.

This type of data is extremely useful as your marketing evolves over time.

6. Fully Integrated with The Rest of Google

Last but not least, your Google listing dashboard is tied to all the other tools Google offers.

From Gmail and Google Drive to Google Analytics and Adwords, having a centralized listing makes managing your online presence easy.

Get a Google Business Listing for Your Office!

These 6 benefits of having a Google Business listing for your dental office can give a serious boost to your brand online!

Did we miss any features that would be beneficial to your business? Do you think this strategy would attract more customers to your practice? Let us know in the comments!

Not sure how to get your Google Business set up? Contact us and we’ll be happy to help!

 

online dental reputation

5 Ways to Increase Your Online Dental Brand Reputation

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As a business owner, your reputation means everything. If you follow these 5 recommendations, your dental practice’s online reputation will surely increase.

Image, as they say, is everything. And perhaps that’s never been truer than in today’s digital age where everyone’s voice can be heard thanks to social media and review sites.

Now, anyone has the power to be a tastemaker. All they need is a few minutes of time, some basic tech, and an opinion. Ultimately, you’re letting your audience do the marketing for you.

That’s exactly why reputation is a dental practice’s best friend. Here are five great ways you can encourage and increase brand reputation for your dental practice! Read More

How to Manage the Online Reputation of Your Dental Practice

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Managing the Online Reputation of Your Dental Practice

Online reputation management is important for any business. Here you’ll learn how to manage the online reputation of your dental practice.

Do you miss the old days when you wouldn’t have to worry about what customers are saying about your dental practice online?

You probably do, because you wouldn’t be worrying about your brand’s online reputation!

The hard truth is you have no choice but to invest in an online reputation management service. If you don’t, your reputation will take a nosedive, and you’ll be unable to attract potential customers. Today, about 90 percent of internet users research and read online reviews before visiting a business.

Ready to learn how to manage the online reputation of your practice? Here are 4 handy tips!

Offer Excellent Customer/Patient Services

The journey to having a good online reputation begins offline!

You see, many internet users typically go to social media, personal blogs, reviews sites such as Yelp, and forums to share their experiences with friends. If a patient with an aching tooth comes to your practice and the front office personnel don’t give him an excellent service, the customer will naturally go online and share the experience.

Now imagine if this happens to hundreds of customers, and they all share their experiences online and give your practice negative reviews. You’ll gradually build a bad reputation, right?

This essentially means the most effective way to have a solid online reputation is to ensure your dental practice gives the best customer and patient services.

Satisfied customers not only give you positive reviews, but are also likely to recommend your practice to friends and family.

Engage Social Listening Tools

You have little control over what people say about your practice online. A competitor can purposely post negatives to sabotage your business. In fact, 20 percent of Yelp reviews are fake!

However, being proactive can help you counter such reviews.

For instance, if a person posts an unfair comment on a review site, you can immediately offer a professional response explaining the issue. But to do this, you have to monitor your reviews in real time! As a dentist, you definitely don’t have the time to keep tabs on multiple sites.

This is where social listening tools come in.

These tools will monitor what people are saying on the web, and give you hits in real time. You can then take the appropriate action before it’s too late.

Hire an Online Reputation Management Service for Your Dental Practice

The biggest mistake some dental practice owners make is trying to wear many hats at work. They want to see your patients, manage the office and even implement an online strategy.

As they soon realize, some tasks are better left to professionals.

That’s why you should hire an online reputation management professional to take care of your online reputation. The task might look easy, but there is more to it.

The professional will begin by conducting a reputation audit, and then put in place effective measures to clean negative reviews and build a positive reputation.

Conclusion

To this end, you’re certainly already looking for an online reputation manager.

Well, search no further!

We have the necessary expertise to help your dental practice build and maintain a positive online reputation.

Contact us to learn more about our services, or schedule a strategy session if you’re ready.