Digital Marketing

digital marketing plan

Why Your Dental Practice Needs a Digital Marketing Plan

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Why Your Dental Practice Needs a Digital Marketing Plan

Does your dental practice have a digital marketing plan? Here is why it’s essential to have one if you want to find marketing success.

The world of marketing is not what it used to be. Businesses used to be able to create fun radio jingles or TV commercials and call it a day on their campaigns.

But now, consumers are all online and businesses need a digital marketing plan to reach them. Without this tool, you are losing patients to the dentists down the street.

Think you can get by anyways? Probably not, and here’s why. Read More

How Do I Improve My Dental Practice’s Rank in Google?

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You want to dominate your competition right?

Are you serious about improving your rank in Google and getting to that coveted #1 spot?

Some of you started your dental practices before the internet took over the world. Patients knew the reputation of business through word of mouth. Now that almost everyone is online, you have to put your dental practice out there. Maybe you are asking yourself “How Do I Improve My Dental Practice’s Rank in Google?” or “How do I set my practice apart from the rest?” Well seek no further, here are the answers that you need. Read More

The Best Types of Digital Marketing Solutions for Your Dental Practice

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Top Types of Digital Marketing For your Dental Practice

If you want to engage with potential customers and expand your dental practice’s client base, then these are the best types of digital marketing you can use.

In the digital age, it’s more important than ever for businesses to have an active online presence.

Your dental practice isn’t exempt.

To increase your client base and improve your business’ reputation both online and off, check out these top types of digital marketing for your practice.

Read More

Marketing funnel for sales

How Do I Create Marketing Funnels and Campaigns for My Dental Services?

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First things first. What is a marketing funnel? No, not what you use for cooking.

We’re talking about the design of pipe that you entirely must get right if you want your business’ sales process to be executed as efficiently as possible.

A funnel is utilized to represent the buyer journey as a prospect either descends into the next stage of the funnel when their interest increases or they exit the tube when they lose interest. Is it essential for the dentist to implement this in the business of dentistry?

The marketing funnel is a type of tool for visualization for knowing the process of turning leads into your dental customers, as understood from a marketing perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as they want, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in every stage of the funnel.

Ideally, this marketing funnel would be a marketing cylinder, and all of your leads would turn into customers. Although this is not a reality for businesses, it is part of a marketer’s job to convert as many leads into dental patients as possible, thus making the funnel more cylindrical.

It’s important to note that there is not a single agreed-upon version of the marketing funnel; some have many “stages” while others have only a couple, with different names and actions were taken by the business and consumer for each.

Your marketing funnel consists of several stages through which would-be customers move from prior awareness of your dental clinic or brand to post-sale evangelism. It’s the process of converting a visitor or browser into a paying customer.

Just imagine the analogy of pouring rice through a funnel: a lot goes into the top, but only a trickle arises out the bottom. That’s how leads flow through a funnel: a lot of interested people go into it, but a lesser number of people come out the other end — with your product in their hand.

Some business owners, even dentist, are moving away from the term “marketing funnel” as they think it’s far too mechanical or simplistic to let them know about the lead nurturing sequence by which customers transition from awareness to purchase. We think it’s still a useful way to describe a complicated process and it’s an excellent visual to think about the entire process from start to finish.

A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when your potential patients first learn about your business) to the “buying” stage (when they’re ready to buy your dental product or service).

In the beginning, you want to attract awareness to your dental business by ranking high in search, publishing white papers, or other tactics. As leads progress through your marketing funnel, your outreach methods will get increased personalized (at times involving a product demo or a phone call) till the sale takes place to drive revenue to your dental clinic.