Digital Marketing

5 Signs Your Dental Practice Needs a Digital Marketing Specialist

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Does your dental practice need the help of a digital marketing specialist? If you see these signs it may be time to ask one for help.

An eCommerce company needs to market their product to potential buyers, while a service business needs to market their work to potential customers. In this same way, a dentist office needs to market their services to potential patients.

While online marketing can be intimidating, a digital marketing specialist can relieve you of that stress and allow you to focus on more important parts of your practice.

Let’s take a look at some signs that may prove it’s time to seek the help of an expert.

1. Business Has Gone Stagnant

Once business slows down, it’s time to start finding new patients and reaching out to old ones for repeat visits. Using social media marketing outlets and SEO strategies is a key way to point people to your site.

A digital marketing specialist will help you improve your online engagement to attract more attention. Your business site and blog traffic will see a significant jump with their assistance.

2. Long Gaps Between New Content

If your blog and social media pages are consistently going 2-3 weeks or more without new content, it’s time to hire a specialist. These long gaps can negatively affect your Google search ranking and your social media engagement.

Your specialist will help you schedule daily social content, as well as a plan to share a blog post at least once per week.

3. More Than Two Years Since Last Website Update

If your website hasn’t been updated in two or more years, it is vital that you make some changes right away. Your site should be mobile-friendly to ensure people can view it from both a computer or mobile device, like a phone or tablet.

Having a responsive site will ensure you are staying competitive with Google’s ranking algorithm. It provides a more fluid experience regardless of how the customer is viewing the site.

4. Not Tracking Analytics

One of the most important things a specialist can help you do is track the proper analytics for your page. If you’re not tracking things like keywords, site visits, and more, then it is difficult to know if your marketing efforts are working or not.

Let a digital marketing specialist work with you to find the best analytics to focus on to reach your goals.

5. Struggling to Do It Alone

Many business owners try to do their own digital marketing, which often takes away from other essential business matters. Doing all of the social media marketing, while also managing your website and blog, is incredibly time-consuming.

A digital marketing specialist will take all this off your plate to let you focus on your more pressing business responsibilities.

Get Started With a Digital Marketing Specialist Today

While it can be hard to let go of control when it comes to your marketing, we will make the transition as simple as possible. If you’d like to learn more about what we can do for you, please be sure to check out our services page.

Once you are ready to reach your goals and see your digital marketing where it should be, please sign up for our free SEO Audit.


3 Reasons You Need an Email Marketing Campaign For Your Dental Practice

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3 Reasons You Need an Email Marketing Campaign

An email marketing campaign is a great way to fill up your schedule at your dental practice. Here’s why you need to start using this marketing strategy.

A total of 198,517.

That’s how many working dentists there are in the U.S in 2017.

And while this varies greatly per state, it still points to the same thing: your clinic has hundreds of competitors in any given area of the country.

While you may have a long list of current patients, how sure are you that they’ll still go to you in the foreseeable future? How sure are you that new dental offices won’t leave your clinic in the dust?

This is where having an email marketing campaign comes into play.

To put things in perspective, here’s what’s up with Gmail:

As of February 2016, it reached the milestone of having 1 billion active users. And that’s only the email service from giant Google.

To help you realize its importance, let’s look at three amazing reasons why you need this marketing strategy.

1. A Reach That Encompasses Millions

Aside from the over-a-billion Gmail users, there are many others who have Yahoo Mail,, iCloud,, and

This should give you a rough idea of how many other people your dental office can reach through email marketing.

And knowing that billions of people are active email users should prompt you to revamp your marketing strategies to include an email marketing campaign. News travels fast, so you need to keep up with it, and at the same time, take advantage of it.

Through email marketing, you can spread the news about your dental office. You can give them a preview of the latest dental treatments and technologies you specialize in. And of course, you can provide them with information that they will find useful in improving their oral health.

People have the natural inclination to want to learn more. As such, letting potential patients have a preview of your dental practice’s vision and mission can also help remind them they need to visit the dentist soon.

And that dentist they visit after reading your email may just be you.

2. Branding That Creates Trust

Content is King, and it’ll always be. And this applies not just to your search engine optimization efforts, but to your emails too.

An email marketing campaign, like SEO, is a way to spread awareness about your brand. You’re letting people know that you have a dental practice they can always visit and rely on. Whether it’s for their toothaches, dental cavities, teeth straightening procedures, or whitening needs.

But for you to capture their attention in the first place, you need to share with them the information they need. While they can Google almost anything now, you can’t afford to wait for them to.

Through email marketing, you’re delivering what they need straight to their doorstep (or inbox, for that matter).

Just make sure your emails contain quality content that users have an actual and practical use for. This is essential to establishing your expertise as a dental professional. Which in turn, is key to developing trust.

3. Get New Patients and Keep Existing Ones Loyal

Your dental practice is like any other business. You need new patients just as you need your existing ones. You can’t just rely on either one, because that means uncertainty for your office any way you look at it.

Through well-curated email marketing campaign content, you can keep the good news coming to both potential and existing patients. Aside from sharing news and information specific to your dental practice, educate them about the importance of maintaining optimal oral health. They’ll take this as a sign that you truly care.

Start Your Email Marketing Campaign Now

Ready to make your doors swing with new and existing patients alike? Ring us up to find out how!

How to Target Local Ads for Dentists

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How to Target Local Ads for Dentists

Social media sites such as Facebook are a great way to market your dental practice. But it’s important to make sure that your ads are seen by your target audience. Find out the best ways to target local ads for your dental practice.

With the average small business set to spend around $75,000 this year on digital marketing, it’s essential that that money is well spent. In order to achieve a high return on your ad spending, you need to make sure you’re meeting the needs of your local market. You’ll need to target local ads as accurately as possible to achieve a strong hit rate.

Here are 3 ways to improve local ads for your dental office.

1. Start A Blog

When people search for something on the internet, they’re either looking for a specific service or an answer to a question. You give your customers the best of both worlds by maintaining a blog.

So believe it or not, blogging is one of the cheapest and easiest ways to get in touch with your market. If you turn your ads into informational articles, you can give valuable information that answers those Google searches while also offering your services. When your clients start to see that your services are the answer to common dental issues they have, they’ll build trust and start to schedule with you.

Given that 15% of people don’t visit the dentist regularly out of fear, you can combat that fear by building trust. Once you build trust with your local ads and blog, you will create loyal customers who will refer you for years to come.

2. Get Down With Local SEO

Getting to know and understand how SEO works is important for any dental office.

Search engines use certain criteria to judge how relevant a site is to their searching audience. They use a tool called a “web crawler” to look at and index every site on the web for how fast it loads, how well organized it is, and how good the keywords are.

Local SEO requires you to use keywords that are relevant to your most local audience. Using words to define your neighborhood, local landmarks, and regional trends can help elements on your site attract searches. If you use the most popular of these keywords in your ad campaigns, you’ll find that you’ll get more attention from your local audience.

3. Know Your Market

When you’re trying to target your ads, you need to know your local market. If you’re a modern dental office, you could be targeting young professionals and millennials. Showing off your love of tech and the latest in dental gadgets could attract people who like to see the best technology from their dentist.

If you’re a specialist in orthodontics and teeth straightening, show off the work you’ve done in the past. The more people can learn about you beforehand, the better your ads will do.

If you’re in a college town, you might need to sell young people on the value of great dental care. Make sure you have a pitch prepared.

You Need To Target Local Ads Accurately

Make sure you do lots of research on your market when you’re ready to target local ads to your friends and neighbors. Well-targeted ads can see serious results, especially if you keep your spending down.

If you want to make sure you’re making all the right moves with your marketing, makes sure you’re avoiding the most common mistakes.

5 Dental Marketing Trends to Try in 2018

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5 Dental Marketing Trends to Try in 2018

Do you need help marketing your dental practice? Whether you’re new or well established here are some of the best dental marketing trends of 2018 to try out.

Are you looking to bring new life to your dental practice’s online presence and bring in more customers?

With 71% of small businesses reporting they have an online presence in 2018, it can be tough to stand out online.

Read on to learn 5 dental marketing trends for 2018 that you can put into place today for your practice!

1. Facebook Ads

With over 1 billion people active on Facebook, the social media platform is a goldmine of data that you can use for advertising.

This strategy goes beyond just updating your practice’s Facebook Page regularly.

With Facebook Ads, you can laser target your ideal patients by age, location, and other demographics. You can serve them an advertisement in their newsfeed with an offer that is worth breaking a scrolling habit over. This will get them in the door of your office in no time!

2. Email Marketing

With the general public having a distracted and divided attention span in 2018, making your dental marketing emails stand out is important.

Remember: facts tell, stories sell. A 6-month appointment reminder might not catch someone’s attention.

When writing email copy to new and existing patients, focus on solving their problems and telling your story. When used this way, email marketing can help you stay at the top of your patients’ minds.

A well-crafted series of emails about why you went into dentistry, how it makes a difference to your patients, and what you have to offer in the future will catch their eye.

3. Engage with Video Content

Video content is becoming more and more popular online, especially on social media platforms like Facebook and Instagram.

Consider putting together a series of videos on proper dental hygiene to teach your patients how to take better care of their teeth. Video content like this can bring an extra touch of personality to your practice.

4. Make Your Website Count with a Blog

Want to improve your local SEO and website search ranking?

Including a blog on your website is a great way to increase your visibility online and stand out to your patients as an expert. Your blog posts could cover topics ranging from teeth whiting tips and cavity prevention to braces and more!

5. Create an Office Assistant Chatbot

Incorporating a chatbot into your website and Facebook page is a way to increase convenience for potential patients.

Chatbots can allow your patients to effortlessly schedule appointments, ask questions, or get in contact with someone at the office. You can even use it similar to email marketing to follow up and re-engage with past customers online.

How Does Your Dental Marketing Stack Up?

By testing out these 5 dental marketing strategies, you’ll be on your way to making your practice stand out from the competition online!

Don’t get overwhelmed by all this information. Start by implementing one or two strategies at a time, to test what works for you.

What have you tried? Let us know in the comments!

Still not sure how to start improving your dental marketing? Schedule a free strategy session with us to get your ideas on paper!

4 Google Business Page Optimization Tips for Dentists

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4 Google Business Page Optimization Tips for Dentists

4 Google Business Page Optimization Tips for Dentists

After claiming your Google business page, it’s time to optimize it for the best benefits. Click here to learn how to properly set up your page.

Did you know that 56 percent of local businesses have not claimed their Google My Business page? Formerly Google Places, Google My Business is necessary for businesses who want to make their mark on the map–literally!

Once you’ve claimed your Google business page, make the most of its features with these handy optimization tips!

1. Build Positive Reviews

Great reviews are essential for a successful business, especially in the healthcare industry.

92 percent of consumers read online reviews, compared to 88 percent in 2014. In just a few short years, reviews have become a trusted source of a businesses practices.

Online reviews pack a serious punch. In fact, a huge majority percent of consumers trust online reviews as much as their friends and families recommendation.

Encourage your clients to review and share their experience on Google. Send follow-up emails after a service with a convenient link that takes them straight to your Google My Business page.

2. Keep Information Up-To-Date

Your Google business page should always have correct information. No one wants to call during supposed work hours to find that your office is gone for the day.

Remember to update your hours during the holidays, in the event of an emergency, or if you simply decide to open a little earlier or close a little later.

Google My Business becomes more intuitive every year. If you check your business page often, you’ll begin noticing prompted questions and reminders of upcoming holidays.

3. Post Frequently

Google My Business allows users to post similarly to Google+ but with an added bonus. Posts are now featured under your listing and can act as mini advertisements.

To see what we’re talking about, quickly Google “Google”. On the left-hand side of the page you’ll snippets of information such as their location, CEO, Founders, etc. Below all that fun stuff you’ll see a small post and right toggle so you can scroll through their past content.

These posts are an incredible opportunity to highlight a dentistry special, service, or just have a little fun!

Post regularly so posts stay up-to-date and remember to always include a link to your website.

4. Pay Attention to the Q&A

Last year, Google added an additional feature to Google My Business. Google now gives users the opportunity to ask a question about a business such as, “Do they offer teeth whitening services?” and another user, or the business itself, can give them the correct answer.

While other Google users can answer, it would be better for the answer to come from the business. Stay up to date with the questions and answer them quickly and accurately.

Beyond Your Google Business Page

Making the most of your business’s digital footprint by using every tool at your disposal.

Today, it’s not enough to simply have a website. Your website should be mobile responsive, content should be creative and crafted with Search Engine Optimization (SEO) in mind, and your online reputation should be monitored carefully.

Need help getting started? Sign up for your free SEO audit from Pat Hanley Consulting today!

Why Your Dentist Office Needs a Google Business Listing

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Why Your Dentist Office Needs a Google Business Listing

Claiming your dentist office on Google My Business can be a big boost for your brand. Here’s why you need to set up a Google business listing.

Looking to boost the visibility of your dental office?

If you’re relying on traffic from Google, setting up a Google Business listing can give your business an edge over the competition!

Read on to learn why your dentist office needs a Google Business listing and the benefits that come with it!

1. Location

Setting up Googe My Business is free and helps patients find the physical location of your office quickly.

Your listing will display the address and location on a map right within the search results.

Google My Business listings are also tied in with Google Maps so that users can easily plug your location into the GPS app on their smartphone.

2. Contact Information

Along with your office address, your Google listing also displays all relevant contact information. This includes your office phone number, email, and fax (if applicable).

Having this information readily available on Google is important. It cuts down on the number of clicks it takes a potential patient to contact you.

With a Google listing, patients won’t have to click through to your website to find out how to reach you.

3. SEO

Google My Business is changing the game for local SEO.

SEO strategy is focused on getting your practice’s website in the top search results when people search for “dentists in my area” or similar keywords.

Google’s algorithm for website ranking favors businesses that have a listing set up.

If setting up Google My Business doesn’t sound appealing yet, the SEO benefits alone should push you to create your listing!

4. Reviews

Once you’re registered with Google My Business, customers can leave reviews on your work by searching for your name.

If you’re looking to attract new patients, great reviews will ensure they come through your door.

Set up your listing and encourage your current patients to leave a quick review.

Your Google My Business profile also allows you to respond to negative reviews to keep up your reputation online.

5. Customer Insights Data

The data that comes with a Google My Business listing is very comprehensive.

You can access analytics on the demographics of your audience, website engagement, and traffic.

This type of data is extremely useful as your marketing evolves over time.

6. Fully Integrated with The Rest of Google

Last but not least, your Google listing dashboard is tied to all the other tools Google offers.

From Gmail and Google Drive to Google Analytics and Adwords, having a centralized listing makes managing your online presence easy.

Get a Google Business Listing for Your Office!

These 6 benefits of having a Google Business listing for your dental office can give a serious boost to your brand online!

Did we miss any features that would be beneficial to your business? Do you think this strategy would attract more customers to your practice? Let us know in the comments!

Not sure how to get your Google Business set up? Contact us and we’ll be happy to help!