Category

Dental Marketing

The Benefits of Customer Feedback For Dentists

By | Dental Marketing | No Comments

The Benefits of Customer Feedback For Dentists

Customer feedback and online reviews can do wonders for your company’s online reputation. Here’s why you need to encourage your clients to do it.

Customer feedback is a critical piece of a dental practice’s marketing strategy, but too few understand its full impact.

You’ve probably heard somewhere in your dental career that getting feedback is a good idea. You’ve likely seen other practices or businesses doing the same.

But are you fully aware of what your patient feedback can do for your practice?

Here are four key benefits of customer feedback you might not have considered:

Customer Feedback Can Build Your Online Reputation

Patient feedback is no longer an internal-only tool that gives you insight into the customer experience.

Rather, social media and Google My Business have transformed feedback into a fully visible database. Others are now able to gauge your business’s reputation online prior to stepping foot into your office.

This factor alone makes it crucial to maintain patient satisfaction. You can encourage your patients to leave you a review on Google or social media to build a positive reputation.

It Helps Improve Your Services

No matter how you collect feedback, you should use your customer responses to improve your services.

You might think your wait times are reasonable. You might try to hire the friendliest staff. You might believe you have the right processes and procedures in place.

But remember: you’re looking at your practice through very different eyes than your patients. Getting their feedback helps you view your services from another perspective.

Every dental practice has areas it can improve. The key is to never stop looking for them.

Once you find a weak spot, let your customers know how you’ve made improvements to serve them better.

It Can Boost Customer Retention

Have you ever wondered why some patients don’t return to your practice?

It could be for a number of reasons, but if they leave because they’re not satisfied with your services, you’d want to know about it.

Customer feedback allows you to reach out to patients directly about potential issues. How you respond to a problem can help you turn a bad experience into a positive one.

Using feedback can keep your customers happy – and prevent them from going to your nearest competitor.

Feedback Shows You Care About the Customer Experience

Feedback is the only way for you to gauge how your customers feel about your services.

But more importantly, it shows you care enough to understand how they feel.

Even though most businesses understand the importance of feedback, not all of them ask for it.

One study shows that 70% of a customer’s experience is based on how they feel they are treated. Asking for feedback shows them you’re actively wanting to create the best experience possible.

How to Get the Most Impact from Feedback

Unfortunately, feedback doesn’t always happen on its own. Oftentimes you have to proactively collect feedback if you want to hear their opinions.

There are right and wrong ways to about collecting feedback. In addition, you also need an actionable plan to use your customers’ responses.

Talk to us today to learn how you can implement an effective customer feedback strategy in your dental practice.

3 Marketing Techniques Your Dental Practice May Be Doing Wrong

By | Dental Marketing | No Comments

3 Marketing Techniques You May Be Doing Wrong

Does it seem like your current marketing techniques aren’t helping your dental practice? Here’s what you might be doing wrong (and how to fix it).

With the average digital marketing strategy now costing around $75,000 a year, you need to be taking constant measurements of your efforts.

Spending money on marketing is supposed to be like investing or planting a seed. The marketing techniques you engage in to promote your dental practice in at the beginning should multiply later on.

Marketing requires a complementary strategy of capturing and assessing your analytics. Gathering data is useless if you don’t know what to do with it. Make sure you’ve got someone on staff can track how your marketing efforts are performing.

If you’re still wondering whether or not your marketing techniques are paying off, there are some obvious strategic missteps you should avoid. Here are three strategies that you could be doing wrong when promoting your dental practice.

1. You’ve Relied Too Heavily on Word of Mouth

If you’ve just launched a business, you’re exhausted by the time you get to Day One.

Like most people, you’ve heard friends and family say positive things about your efforts. You assume they’ll be supportive and interested. Even just posting on Facebook should work, right?

Unfortunately, with millions of businesses launched every year, there’s a lot of competition for everyone’s attention. Just because you’ve worked hard to create something you’re proud of doesn’t mean that people will give you the response you’re looking for.

You need to not just assume that people will come to you. It takes work and incentive to get attention.

2. Spray and Pray

This is one technique that’s as old as marketing itself. The approach is to shotgun-spray your potential market and wait for the returns to come in.

Unfortunately, every product has a target market. Even if you eventually want your product to be used by “everyone,” you need to build a strong core as a foundation for your brand.

List the characteristics of the ideal customer. It shouldn’t necessarily be someone like you. Find ways to market your products that target them very directly.

From there, you can build a strong customer base.

3. Too Much Paid Traffic

While getting viewers to your website is important, paying for a bunch of traffic might not translate into sales. Many companies that offer traffic for pay get bots, overseas customers, or random repeats to visit your site.

If they’re not able to target your precise customer base, that traffic won’t be useful to you. While Facebook can target your customers a little better than the average site, they still have a very low hit rate.

You can pay for a Google business listing, but it might be just as effective as a free posting.

Marketing Techniques Need to Be Organic

Your traffic, engagement, and emails need to all have the characteristic being organic and sincere.

Spraying your audience in a broad and haphazard way won’t bring in the traffic you’re looking for. You need to target your most local potential patients in order to succeed.

If you want your dental practice to dominate local search results, follow our guide to get the job done.

 

Is Your Dental Practice on an Online Business Directory?

By | Dental Marketing | No Comments

The Importance Using an Online Business Directory

An online business directory can do wonders for your business. See how dentists benefit from using them and why you should too.

The number of dental offices and practices continue to rise in the United States.

If you own one of these practices, you may be finding it difficult to stand out from your competitors.

Visibility is key for you to have a successful business. One step towards improving your visibility is making your business information easy to find through a directory.

Ready to let tons more potential customers find your business? Keep reading to find out six of the top reasons using an online business directory is so important!

1. Easy Starting Point

Most businesses are aware of how important SEO ranking is, but few capitalize on the practice. For newer businesses that are wary of jumping into online marketing, a directory is a good way to test the waters.

Submitting your information to an online directory is easy, as an easy to follow process will be in place. Most directories will also have support available if you run into issues.

2. Cost Effective

Businesses now spend more on digital advertising than television and other mediums. This makes a lot a sense because you can do a lot more for a lot less in the digital space.

Full digital marketing services can sometimes be too expensive for smaller businesses. Using an online business directory is one way to get some of the benefits of a full marketing campaign for a much lower cost.

3. Target Local Customers

Online directories have information for the entire nation, but they also filter down results based on state and cities. This can help you target and connect with people who live near and around your business.

This type of local targeting can be very beneficial for dental offices because people often want convenient locations for medical appointments.

Check out these other helpful tips for doing well with local SEO.

4. Accessibility

Customers expect information about businesses to be readily available when they do an online search. By ensuring your information is present and correct in online business directories, you will meet their expectation.

5. Business Reputation

Online negative reviews sometimes make businesses shy away from having a large online presence. This is a bad tactic, however, because it also means they can’t receive positive reviews.

Positives reviews are crucial, as many customers seek this information in deciding to visit a business or not. Having plenty of reviews, good and bad, makes your business seem genuine.

Responding any negative reviews and offering potential solutions mitigates some damage from poor reviews.

6. Increase Traffic to Your Website

Business directories get a lot of traffic and having your information on there means you get to share in that traffic.

With high amounts of traffic, you are more likely to rank higher on Google. This ultimately will help more and more people find your business online.

Online Business Directory Benefits for All

It should be evident that using online directories for your business is an absolute must. No matter how long you’ve been in business, there are benefits to gain.

Still got questions? Feel free to ask in the comments!

 

5 Blog Post Ideas for Dentist Marketers

By | Dental Marketing | No Comments

5 Blog Post Ideas for Dentist Marketers

Need some inspiration for your dental blog? Check out these content ideas for dentist marketers.

Studies show that nearly 88% of dental practices use social media and content marketing to attract new clients.

Having an appealing website is key when trying to showcase the services your dental practice offers. Experienced dentist marketers will tell you that keeping a consistent flow of traffic on your website is easy with great content.

People love reading interesting and informative blog articles. Consistently producing this quality content is not nearly as easy as you think.

There may come a time when you hit the wall when it comes to thinking up new blog ideas for your dental website.

Read below to find out about some great blog ideas that will allow you to inform and entertain your audience.

Tips Posts: A Dentist Marketers Secret Weapon

One of the most popular types of blogs you can write is referred to as a listicle.

These articles will generally be used to inform the reader about certain tips they should follow for optimal dental health. Before having a particular dental procedure, most people will want to know everything they can about it.

This is why creating tips posts about things like dental crowns or even teeth whitening is a good idea. Generally, these types of posts will get a lot of likes and shares, which is what you need to further the reach your dental practice has.

Don’t Forget About Evaluation Posts

Evaluating a particular treatment of dental care method is also a great way to reel in potential clients.

Giving the pros and cons of a particular treatment allows you to show off your dental knowledge and provide your audience with useful information. When developing these posts, be sure to avoid going too negative.

While it is acceptable to list the cons of a particular procedure, you don’t want to completely bash it. Trying to remain neutral when giving out this type of information is essential when trying to avoid online conflicts.

Explanation Posts are a Great Tool

Using explanation posts is also a great idea. These posts will allow you to take a certain procedure you offer and break it down in layman’s terms.

Before you start to write this type of post, you need to think about how to explain the procedure in a way everyone can understand.

Putting too much industry jargon in these types of blogs can lead to your reader getting confused. If at all possible, try to interject a bit of humor in your explanation posts to keep the reader entertained.

Top Ten Posts

Another common blog type used by successful dentist marketers is the top ten post.

These types of posts are both very informative and easy to scan. Often times, top ten posts will get shared by the reader due to how easy to understand they are.

The Power of Real Stories

Do you have a unique story about a client that you want to share?

Using real stories to drive home your message can be very effective. While you need to avoid using a patient’s real name in these posts, you can give an account of the dental problems they had and how you fixed them.

Take Your Dental Marketing Efforts to the Next Level

If you are like most dentists, you simply don’t have the time to handle your marketing efforts. Instead of burning the candle at both ends, you need to leave this work to experienced dentist marketers.

Pat Hanley Consulting is passionate about providing their clients with the marketing help they need. Contact us now to find out about the services we offer and to take advantage of our free SEO audit.

Dental Internet Marketing

Why Content is Key for Dental Internet Marketing

By | Dental Marketing | No Comments

Why Content is Key for Dental Internet Marketing

When it comes to dental internet marketing, creating content could be your biggest tool. Click here to learn why.

As a marketing strategy, content marketing is on the rise as one of the most important elements of a marketing campaign. Why? What is it about content marketing that makes people tick?

In a word, authenticity. Consumers are wising up to marketing schemes, and don’t want to feel like they’re being sold to. Content marketing sells your service organically.

As a brick and mortar dental office, you need to be engaged in dental internet marketing strategies to bring in new clients. In 2018, that’s just a fact.

Keep reading to learn more about why content marketing is so effective. Read More