local SEO expert

Why Your Practice Should Invest in Hiring a Local SEO Expert

By | SEO | No Comments

Your dental practice’s success doesn’t rely on a standout website or marketing. The most important factor is how local people find you. A local SEO expert might just be the competitive edge you need to put your competition in its place.

Years ago, people found their dentist through referrals or Yellow Pages, but that’s not exactly the case today. The phone book has largely been replaced with online searches because prospects can find out more about your practice before they book an appointment.

Local SEO is the process of optimizing your website for the market you serve. When people in your area need your services, you want to be the first place they see.

Here’s how using a local SEO expert can help your practice attract patients online:

1. Local SEO Connects You to a Captive Audience

Studies show that half of those who do a local search end up visiting a location that same day.

Local searches are actively searching for specific products and services every day. When they find what they’re looking for, it will most likely end up in a phone call or visit.

In other words, local SEO is a highly targeted form of marketing that shouldn’t be left to chance.

2. They Handle All the Technical Stuff

Optimizing for a local market is more than just using keywords in the right places.

There’s a technical side that requires coding and configuration – stuff that most dental practices are too busy to handle themselves.

Applying practices like schema markup aren’t well known among those outside the SEO industry. But these little secrets can become your secret weapons that will push you past the competition.

3. SEO Experts Keep Up with Algorithm Changes

Just because you rank well on Google one day doesn’t mean you’ll stay there. Google’s algorithm is updated frequently to continue delivering the best results to its users.

And when the algorithm changes, your local rankings might, too.

SEO experts stay informed of any changes so they can best optimize your website. As a result, your rankings have their best chance of remaining on the up and up.

4. You’ll Be Optimized for the Omnichannel

Did you know that searching on your mobile device will likely give you different results than if you searched on a desktop?

Mobile SEO is arguably more important than traditional SEO, especially as on-the-go searching continues to increase. Using a professional SEO expert can ensure you’re optimized for whatever device your patients use to find you.

5. You Don’t Have to Learn Anything New

Using someone who’s skilled in local SEO means you don’t have to learn it yourself.

You get all the benefits of optimizing your website and marketing for your local market without the learning curve.

Local SEO pros keep their finger on the pulse to deliver best practices that will move the needle. They know what works and what doesn’t to maximize your investment and get you noticeable results.

Where to Find a Local SEO Expert

Are you ready to leverage the skills of a local SEO expert? Reach out to our team today for a free consultation and get the SEO boost you’ve been missing.

promotion strategy

How to Create a Successful Promotion Strategy for Your Dental Practice

By | Dental Marketing | No Comments

Great marketing is absolutely essential for dental practices.

If you want to attract more patients, it’s easy to do so yourself once you have the right tools. A step by step plan using the latest dental marketing strategies is what you need. These strategies don’t have to be complicated or take up too much of your valuable time.

You can start putting them in place today and getting results.

If you’re ready to learn, this guide will give you all the information you need. Read on to find out how you can improve your r dental practice’s promotion strategy now.

Identify Your Goals

The first step in your dental office marketing plan is to identify what you hope to achieve. One example is to market dental services that people aren’t aware that you offer. Maybe there’s a new service you’ve recently introduced that you can bring awareness to?

Another example is to highlight the patient experience at your practice. If great service sets you apart, make that a part of your marketing strategy.

Email Marketing

A simple newsletter that you email regularly can keep your patients up to date and humanize your practice.

Remember that your purpose should be to help and provide value. Writing and sharing content that helps patients will make them more likely to look forward to receiving that email.

Social Media as a Promotion Strategy

Never underestimate how important social media is to your dental practice marketing. It allows you to communicate directly with your customers. Few practices are active on social media so using it effectively gives you an edge.

Think of your social media pages as a tool to drive traffic to your business or site. Create a Facebook page and be sure to update it often. Monitor the page for questions from potential patients and answer them in a timely manner.

Other sites that you should monitor include Yelp and Google Maps, where patients can leave reviews.

Local SEO and Search Engine Marketing

Years ago the phonebook was the only place dentists could be found. Today, many people looking for dental services use the internet. This means modern dental marketing strategies should always include search engine marketing.

The number one thing you can do right now is to improve your local SEO, search engine optimization.

This will get you ranking higher in local search results. It’s easy to start by claiming your Google My Business page. Without it, your business is basically invisible when people search for it online.

Don’t know where to start? Begin by getting a free SEO audit of your site.

Marketing for Dental Practices

No matter what strategies you use, reassess them regularly to measure results. A professional marketing service can also help you build your business online and off.

If you want to supercharge your promotion strategy get in touch with us today. Our work is all about getting dentists new patients, so they can focus on their practice. Read more about us and how we can help you.

dental ppc strategies

4 Dazzling Dental PPC Strategies to Use in 2018

By | Pay Per Click (PPC) | No Comments

Are your PPC campaigns performing to your high standards? Refresh your digital marketing with these dental PPC strategies that will dazzle!

With small businesses set to spend an average of $75,000 on digital marketing this year, it’s essential you find ways to spend that money wisely. Most dental service providers won’t be able to cover that kind of payment without seeing serious returns. You need your dental PPC strategies to hit a home run every time.

Follow these 4 tips to target your audience the right way.

1. Mobile Matters

Given that mobile internet browsing has definitively surpassed desktop traffic, you need to take mobile seriously if you’re not. Mobile ad space is going to become much more valuable than desktop space in the coming years.

Space limitations are the biggest issue for companies generating mobile ads. You need to ensure you take a minimalist group to your ad space usage.

You can target your audience based on their mobile device type, their location or their previous searches. Take advantage of the data that mobile can offer you to ensure that your ads hit the clients close to your dental office, on target, every time.

2. Use Competition to Your Advantage

If you set up your ads the right way, you can end up in your competitors’ face when customers search for their products. If you’re a niche tissue manufacturer, looking to get your name out there, you should use terms like “Kleenex” in the keywords that you choose. This way you can be sure that the clients who you should be targeting aren’t being left behind.

You probably offer a superior product to your competitors, but they might have the advantage of being around longer or having more money to start with. That position can be turned against them when you target your clients the way they target theirs.

3. Use Gmail Promotions

Gmail sponsored promotions are a great way to get clicks on your ads. Gmail ads are high-quality because they’re based on terms that your audience is already using in their emails.

You can target the people who have the highest interest in your products because you know the terms you use are on their mind.

You won’t have to deal with competition and you’ll have an audience arrested and at attention.

4. Write Great Copy

Most ad copy isn’t as strong as it could be. While search intent might be taken care of, but after that, you need to ensure that what people see on the front end is actually exciting.

You can use great SEO for your dental ads but if no one wants to click them, all that effort to get them in front of clients will be wasted.

Your Dental PPC Strategies Have to Give You Results

Because you’re paying for every click you get, your dental PPC strategies need to result in quality clicks. Follow our guide and you’ll be sure to turn every click into a sale. As long as you give your patients reliable service, they’ll come back to you again and again.

For more tips on how dentists can improve their Google ranking, check out our latest guide.

4 Design Features Every Dental Practice Website Needs

By | Website Design | No Comments

Does your dental website have these essential design features? See what your website should be including in its design.

Running a dental practice is competitive enough. But staying visible and enticing to potential customers online? That’s a completely different ball game entirely. From SEO to specific design features, there are a ton of different tasks you need to stay up on in order to have a viable online presence.

Staying vibrant and relevant is a time-consuming task, but it’s one that you can’t afford to skip. With that in mind, let’s take a deeper look at some key design elements every dental practice website needs.

Don’t Skimp on Design Features

The most important lesson to learn here is not skimp on website design.

That doesn’t mean you need to spend tens of thousands of dollars. Instead, it means that you should make your site design look as great as possible in while maximizing the money you spend on it.

Correctly-Sized Photos

If your site photos aren’t sized correctly, you’ll have a few issues. First, images won’t appear in a consistent fashion across devices. That’s incredibly important since more than half of all web traffic comes from mobile.

Second, incorrect sizing will slow down your load time. For quick page load times, your photos need to be sized in a responsive image container, and they need to be uploaded at a file size optimized.

Simple Navigation

Another of the top website design features your site needs is simple, straightforward navigation. Users should be able to find your hours, services, and booking pages without hunting for them.

Ideally, simple navigation looks like a navigation bar at the top of a desktop or tablet site. For mobile, these menus are usually condensed. They expand when you press on the universal three horizontal lines icon that indicates a condensed menu.

Testimonials

Patient testimonials are a huge part of running any successful practice. Those testimonials work in a variety of advertising mediums – but they’re especially effective online.

Users see other reviews of your dental practice as incentive-free validation of the promises your practice makes.

Featuring these testimonials in a highly visual place on your website is a good idea. Some dentists like them set to images in a carousel on the homepage. Others prefer a separate page for testimonials entirely.

You’ll also want to make sure these testimonials show up on your Google Business listing as well.

Regardless of how you choose to implement them, you can’t afford to not use testimonials when designing your dental website.

Clean Design

Lastly, you want to make sure that all of your design elements are compiled into a clean, simple design. A site that’s stuffed with too many widgets, sidebars, and headlines is one that drives customers away.

Instead, focus on a design that’s clean, inviting, and works to incorporate your personality into the site’s messaging.

Design the Right Website for Your Dental Practice

Without a great website, you won’t succeed in business today. Even if your site only serves as a place to host reviews and an overview of services, it’s worth the expense.

We specialize in helping dentists create websites that are inviting, convert visitors to patients, and work to help generate revenue for your practice. To learn more, contact us today.

 

online reputation tips

Online Reputation Tips and Tricks to Manage 1-Star Reviews

By | Reputation Management | No Comments

Wrestling with negative reviews? Get to know the secret weapons to combating 1-star reviews and improve your online reputation

The advent of business review sites like Yelp makes it more important than ever to focus on good customer service.

Many organizations don’t know the best ways to manage their online reputation and so choose to ignore it.

This is a major mistake.

The damage a bad review can do to client acquisition and retention can be substantial.

Keep reading to find out some online reputation tips you can use to deal with a one-star review.

Respond Deliberately

When you first see a bad review pop up there’s a temptation to immediately write out a response. This can ultimately be a mistake. The best action you can take is to acknowledge their review and let them know you’re looking into it.

Before you refute a customer’s bad experience, talk to everyone involved and find out what happened. It may be something as simple as a misunderstanding or as dire as a poor or improperly trained employee misrepresenting your business.

Once you know what happened you can reach out to the customer publicly and ask them to contact you privately. This shows people reading your reviews that you are actively seeking a solution. It also prevents more negative information from being posted publicly.

If you find out the customer is being unreasonable or is unwilling to talk to you, post a response on your review page detailing what actually happened versus what the customer claims.

Most of your potential consumers will understand that a single bad review doesn’t equal a trend.

Always Make it Right

If you find out that you were at fault, do everything you can to make it right. Once a bad situation has been publicly described your best option is to work fast to appease your customer and show others that you listen and are honest.

Apologize publicly and privately. Offer them a refund or additional free services, whatever seems most appropriate.

Doing this shows your other customers that on the off chance they have a bad experience, you’ll be there to make it right.

Online Reputation Tips: Professional Support

Let’s face it, you got into your field to do business. You probably don’t want to spend a large chunk of your day fielding online complaints. Hiring an effective reputation management firm is a great way to free up your time to actually do the work you love.

A good contractor will provide you with a customized reputation management strategy. They will show you the best places to create your online presence and often handle the day to day management.

This allows you to continue providing your usual excellent service. No longer will you have to trawl review sites every day for disgruntled customers.

Always Stay Calm and Polite

The worst thing you can do when responding to a negative review is to respond with anger or dismissal. The best online reputation tips always recommend that you respond graciously and address their complaint. Even if you are entirely blameless this gives a better overall impression.

For more information about reputation management services or to get a free quote, contact us here.

dental seo ideas

5 Dental SEO Ideas Your Practice Needs to Be Using

By | SEO | No Comments

Is your dental practice falling in the search results? Refresh your best practices with these dental SEO ideas that will increase clicks and visits to your office.

SEO is often overlooked by dental professionals. But to run a successful practice in 2018, you need a fully optimized website.

There are many SEO techniques and practices out there, so will be more helpful to you than others.

We’ve put together this list of the top five dental SEO ideas you’ll need to run a successful website for your practice.

1. Keyword Research

Before you start optimizing for keywords on your site, you will want to do some intensive research on keywords related to your practice.

Be sure to look for different kinds of keywords, both long-tail and short-tail. You should focus on long-tail keywords because shorter keywords are harder to rank due to the sheer amount of them.

Research long-form phrases of services you offer. An easy tip is to not simply optimize for the service, but with the added words “near me,” which is how most people will be searching.

2. Don’t Underestimate Reviews

Certain practices benefit more from reviews than others, they are absolutely essential to SEO for dentists. You never want to underestimate the power of a review, positive or negative. They can affect your SEO ranking dramatically.

You want as much positive feedback online as you can get. Encourage your clients to leave a good review after an appointment. Good reviews will encourage more potential patients to check out your practice.

3. Learn What Your Clients Want From Your Site

When talking to your patients, you should ask them every now and then about your website. If you can, ask for some feedback and constructive criticism. Your website will be ineffective if your patients don’t like to use it very often, so find out what they want from it.

If you are active on social media (more on that later), you can run a poll on Twitter or Facebook to gain feedback about certain aspects of your website.

The more you involve the public, the better. This will help you to stay relevant, and will thus generate more traffic to your site.

4. Gain Backlinks

Backlinks are perhaps the most essential part of SEO. Backlinks are generated when other sites link back to yours in posts. If you want a higher SEO ranking, you need to build backlinks.

You can gain backlinks by building relationships with other site owners. Get to know local health and dental bloggers and ask them to link to you in their posts whenever possible.

The more backlinks you have, the more likely you will come up higher in search results.

5. Use Social Media

Social media use doesn’t necessarily affect your SEO ranking, but it will build generate traffic to your site. The more active you are on social media, the more people will want to see your homepage.

Social media sites like Twitter and Facebook are great ways to promote advertisements for your practice and share blog posts. Instagram and Snapchat can be fun ways to show your employees and your patients that you appreciate them.

If you aren’t active on social media, you may want to consider making that transition soon.

Want More Dental SEO Ideas? Get A Free SEO Audit!

We hope that you have found this list of dental SEO ideas helpful. One of the best things you can do for your website’s SEO is to get an SEO audit. You can get one for free from our website by clicking here!