3 Reasons You Need an Email Marketing Campaign
An email marketing campaign is a great way to fill up your schedule at your dental practice. Here’s why you need to start using this marketing strategy.
A total of 198,517.
That’s how many working dentists there are in the U.S in 2017.
And while this varies greatly per state, it still points to the same thing: your clinic has hundreds of competitors in any given area of the country.
While you may have a long list of current patients, how sure are you that they’ll still go to you in the foreseeable future? How sure are you that new dental offices won’t leave your clinic in the dust?
This is where having an email marketing campaign comes into play.
To put things in perspective, here’s what’s up with Gmail:
As of February 2016, it reached the milestone of having 1 billion active users. And that’s only the email service from giant Google.
To help you realize its importance, let’s look at three amazing reasons why you need this marketing strategy.
1. A Reach That Encompasses Millions
Aside from the over-a-billion Gmail users, there are many others who have Yahoo Mail, Inbox.com, iCloud, Mail.com, and AOL.com.
This should give you a rough idea of how many other people your dental office can reach through email marketing.
And knowing that billions of people are active email users should prompt you to revamp your marketing strategies to include an email marketing campaign. News travels fast, so you need to keep up with it, and at the same time, take advantage of it.
Through email marketing, you can spread the news about your dental office. You can give them a preview of the latest dental treatments and technologies you specialize in. And of course, you can provide them with information that they will find useful in improving their oral health.
People have the natural inclination to want to learn more. As such, letting potential patients have a preview of your dental practice’s vision and mission can also help remind them they need to visit the dentist soon.
And that dentist they visit after reading your email may just be you.
2. Branding That Creates Trust
Content is King, and it’ll always be. And this applies not just to your search engine optimization efforts, but to your emails too.
An email marketing campaign, like SEO, is a way to spread awareness about your brand. You’re letting people know that you have a dental practice they can always visit and rely on. Whether it’s for their toothaches, dental cavities, teeth straightening procedures, or whitening needs.
But for you to capture their attention in the first place, you need to share with them the information they need. While they can Google almost anything now, you can’t afford to wait for them to.
Through email marketing, you’re delivering what they need straight to their doorstep (or inbox, for that matter).
Just make sure your emails contain quality content that users have an actual and practical use for. This is essential to establishing your expertise as a dental professional. Which in turn, is key to developing trust.
3. Get New Patients and Keep Existing Ones Loyal
Your dental practice is like any other business. You need new patients just as you need your existing ones. You can’t just rely on either one, because that means uncertainty for your office any way you look at it.
Through well-curated email marketing campaign content, you can keep the good news coming to both potential and existing patients. Aside from sharing news and information specific to your dental practice, educate them about the importance of maintaining optimal oral health. They’ll take this as a sign that you truly care.
Start Your Email Marketing Campaign Now
Ready to make your doors swing with new and existing patients alike? Ring us up to find out how!