All Posts By

Pat

responsive web design

The Importance of Responsive Web Design

By | Website Design | No Comments

Web design concerns more than aesthetics, but performance. Invest in responsive web design and conquer mobile search results!

As recently as 2015, desktops were our preferred (not that we had many options) device for browsing the web. As such, websites and blogs were designed with desktop screens in mind.

Today, we have a variety of internet-enabled devices, from desktops to mobile phones, tablets, and even televisions. In fact, over 52 percent of internet users now use mobile phones to go online.

As a result, website owners and developers have to ensure their sites are viewable across all devices without a decline in user experience. Here is where responsive web design comes in.

In this article, we’re telling you how a responsive website is good for business.

What Is Responsive Web Design?

Responsive web design is a design strategy that enables a website to respond and adapt to the screen size, platform and orientation of an internet-enabled device.

Now on to its importance.

Improves User Experience

As a dentist, your primary concern is the quality of experience patients have in your dental office. However, you should also be concerned about the experience people who visit your practice’s website have – otherwise you’ll see a significant drop in foot traffic!

You see, at least 77 percent of internet users begin their search for a health service provider online. If their search takes them to your website and they don’t like what they see – maybe it loads slowly or doesn’t load properly on a mobile phone – they will promptly click away.

Having a responsive website is one of the ways to improve user experience and keep them there longer.

Good for SEO

Now that you know most of your potential clients begin their search for dental services online, you definitely want to ensure your website achieves high search engine rankings.

The only problem?

There are thousands of dental websites vying for the few first-page slots. You have to fend off fierce competition to achieve and maintain a high ranking.

While there are several steps you have to take to rank highly, making your website responsive is crucial. Search engines want to improve the experience of searchers, and to do that they ensure the most functional websites with relevant information come up top. Google, for instance, rewards responsive/mobile-friendly sites.

With a responsive site, your practice stands a good chance of outranking practices with static websites.

Low Development/Maintenance Costs

Let’s say you don’t want a responsive site. What should you do to cater for both mobile and desktop users? Simple. Build two sites: a desktop version and a mobile version.

But it’s not that simple – at least not on your wallet. Developing and maintaining two sites will cost you more than it would take to have one website.

The good news is responsive web design enables you to have one site, thus lowering your development and maintenance costs.

Dental Practices Need Responsive Websites

As a dentist, we understand that website development isn’t one of your strong suits. You might even not be aware of responsive web design.

Worry not, though. That’s why we are here!

At Pat Hanley Consulting, we offer a range of digital services, from web design to SEO optimization. Get in touch and let us help your practice shine on the web.

google my business listing

5 Ways Dentists Can Optimize their Google My Business Listing

By | Dental Marketing | No Comments

Are you being found online? Optimize your Google My Business listing and improve your local reach, provide up to date information, and manage your online reputation

SEO can be competitive and costly. When you’re focusing on improving your local reach, though, you have one great benefit: much less competition than larger national or international brands.

Believe it or not, you don’t need to be found by everyone on the internet. If your primary goal is to serve customers who are local to you, you only need those customers to be able to find you.

When people are searching locally, the first results they will see are the top three businesses near them. How do you get to the top, you ask? By optimizing your Google My Business listing!

In this post, we’ll provide 5 easy ways you can do exactly that, so you’ll get to the top in no time at all.

1. Create Your Google My Business Listing

Step one to optimizing your Google My Business listing is, well, creating it! And guess what: it’s completely free to do.

Head over to the Google My Business page, click on the green “Start Now” button and either add or claim your listing. Fill out all of the relevant fields on the form – including your business’ name, address, phone number, description, and more.

To improve your Google ranking, ensure that each of the fields is accurate and complete. The more information you can provide, the better.

2. Pick a Specific Category

The more specific the category you choose is, the more your business will benefit. Why? There’s less competition, so your chances of landing in the Google local business 3-pack will only increase.

3. Incorporate High-Quality Images

Images are important. And not just for your Google My Business for dentists listing, but for any business listed on Google. In short, they give potential customers an idea of what they can expect when visiting your location.

Be sure to use high-quality, high-resolution images to make your business look its best.

4. Use a Local Phone Number

This way, Google will know that your business is, in fact, local. You’ll also want to ensure that this same phone number appears on the landing page of the website you link to in your Google My Business listing.

5. Inspire Customers to Leave Reviews

Look at any high-ranking business listing on Google, and you’ll more than likely notice a high star rating beside it. The reason for this is two-fold: Reviews provide information that Google wants, and customers benefit from easily finding the best businesses.

Inspire your happy customers to leave positive reviews, and you will likely see an increase in your local rank as a result. You can inspire customers to leave reviews by providing them with an incentive, such as a coupon, for example.

How We Can Help

Your Google My Business page is just the beginning of increasing your local Google rank. Follow these tips, and you’ll find yourself getting closer to the top with ease.

If you’re looking for even more helpful tips like the benefits of customer feedback for dentists, check out the rest of our blog for these tips…and so much more.

dental seo

The Secret to Dental SEO: Content Marketing

By | SEO | No Comments

Putting your budget towards effective content marketing is the secret to dental SEO success. Discover how well-written, engaging content can transform your digital success.

Wouldn’t it be great if you could earn more business with your award-winning smile? Or how about with the improved pearly whites of all your happy customers?

The latter is definitely doable, but only if you’re using dental SEO strategies. With content marketing, you can attract more prospects to your dental practice with testimonials of your past clients. Using photos of their beautiful smiles in your content marketing can really help convert prospects into customers.

But in order to get here, you first need to build an SEO strategy for dentists. Let’s take a closer look at what you need to do.

Create Infographics that Educate

Customers today don’t want to be advertised to so it doesn’t make sense to focus solely on buying PPC ads. Instead, you should focus on educating them about your services so they’ll choose you for dental treatments.

And since today’s consumers love images and information, what better way to present it than with infographics? You can feature top reasons to see a dentist or how to tell if you have gingivitis.

Visual content is key, especially since 65% of people retain information from visual content for three days. Compare this to only 10% of those that receive information from text content.

Claim Your Business Listings

Local SEO is very important since you’re a service provider treating local patients. It’s important to note that the majority of today’s consumers are using smartphones to search for products and services.

And when they search on Google for dental services, local business listings show up. If you’re not there, then your competition will receive all the customers.

Make sure to claim your listings on all major platforms, including Google, Yelp, Bing, Yahoo, and Angie’s List. Once you claim them, ensure your business name, address, and phone number are consistent.

Choose your business category and any keywords you’d like to rank for.

Build a Blog and Fill it with Quality Content

Content marketing is the bread and butter of any dental SEO strategy. This is what will help build visibility and traffic to your practice.

Focus on content that educates versus sells, just like with the infographic. The idea is to position yourself as an expert in your industry so that you can gain visitors’ trust and potentially earn their business.

It’s essential to regularly update your blog with fresh and engaging content so that it boosts your ranking in search engines. The length of your content should also be 1000+ words so that it’s filled with information that users will find worthy of sharing.

This too can help give your ranking a boost.

Hire a Dental SEO Expert

There’s a lot of work that goes into building a dental SEO strategy. This can be cumbersome when you’re a busy dentist.

But this doesn’t mean you have to give up on building your visibility on digital platforms. The professionals at Pathanley Consulting can help with everything from your website design and SEO to your PPC ads and reputation management.

Contact us today to learn more about our digital marketing services and how we can drive more prospects to your practice.

5 Signs Your Dental Practice Needs a Digital Marketing Specialist

By | Digital Marketing | No Comments

Does your dental practice need the help of a digital marketing specialist? If you see these signs it may be time to ask one for help.

An eCommerce company needs to market their product to potential buyers, while a service business needs to market their work to potential customers. In this same way, a dentist office needs to market their services to potential patients.

While online marketing can be intimidating, a digital marketing specialist can relieve you of that stress and allow you to focus on more important parts of your practice.

Let’s take a look at some signs that may prove it’s time to seek the help of an expert.

1. Business Has Gone Stagnant

Once business slows down, it’s time to start finding new patients and reaching out to old ones for repeat visits. Using social media marketing outlets and SEO strategies is a key way to point people to your site.

A digital marketing specialist will help you improve your online engagement to attract more attention. Your business site and blog traffic will see a significant jump with their assistance.

2. Long Gaps Between New Content

If your blog and social media pages are consistently going 2-3 weeks or more without new content, it’s time to hire a specialist. These long gaps can negatively affect your Google search ranking and your social media engagement.

Your specialist will help you schedule daily social content, as well as a plan to share a blog post at least once per week.

3. More Than Two Years Since Last Website Update

If your website hasn’t been updated in two or more years, it is vital that you make some changes right away. Your site should be mobile-friendly to ensure people can view it from both a computer or mobile device, like a phone or tablet.

Having a responsive site will ensure you are staying competitive with Google’s ranking algorithm. It provides a more fluid experience regardless of how the customer is viewing the site.

4. Not Tracking Analytics

One of the most important things a specialist can help you do is track the proper analytics for your page. If you’re not tracking things like keywords, site visits, and more, then it is difficult to know if your marketing efforts are working or not.

Let a digital marketing specialist work with you to find the best analytics to focus on to reach your goals.

5. Struggling to Do It Alone

Many business owners try to do their own digital marketing, which often takes away from other essential business matters. Doing all of the social media marketing, while also managing your website and blog, is incredibly time-consuming.

A digital marketing specialist will take all this off your plate to let you focus on your more pressing business responsibilities.

Get Started With a Digital Marketing Specialist Today

While it can be hard to let go of control when it comes to your marketing, we will make the transition as simple as possible. If you’d like to learn more about what we can do for you, please be sure to check out our services page.

Once you are ready to reach your goals and see your digital marketing where it should be, please sign up for our free SEO Audit.

 

facebook pixels

Turn Clicks Into Customers with Facebook Pixels

By | Social Media | No Comments

Facebook pixels are taking the social media marketing world by storm! Harness the power of Facebook and turn clicks into dental patients.

When you think of the word pixel, you probably think of something tiny.

A dot, a fleck, a speck on the corner of your monitor — but the Facebook pixel is in a league all its own.

Facebook pixels may be small but they are actually quite mighty. Here’s how this little piece of code can help you get more customers:

What Are Facebook Pixels?

A facebook pixel represents a code that can be placed on a user’s website to track conversions from Facebook.

It tells you how your Facebook ads are performing and provides essential metrics for businesses to calculate ROI.

In a business world, where capturing the value of digital marketing sometimes has its challenges, the Facebook pixel is a head above the rest.

How to Use Pixels to Drive Customers

Pixels are useful for retrieving data about customer visits that can help you drive business to your site.

Here’s how pixels help small business owners increase website traffic and get more buyers:

Tracking

Pixels are used for tracking how potential customers experience your site by recording how they interact with it.

Using insights gained from tracking, business owners can make decisions that drive more visitors to buy.

Comparing metrics on whether more buyers come from mobile or desktop, for example, can help businesses define social media marketing best practices that result in website conversions.

Retargeting

As for those people who went to your site but didn’t buy, Facebook’s pixel allows you to serve ads to back to them on Facebook.

This type of retargeting campaign is good for serving potential customers ads featuring products they previous looked at.

In addition to increasing the likelihood that someone will return to purchase your product, this type of marketing also helps to brand your company and helps you win over mindshare in your target market.

Optimizing

Facebook allows you to optimize campaigns in a number of ways that are effective for marketers.

When it comes to using the pixel, you can select a campaign that is optimized to increase conversions. This is particularly useful for people using opt-in pages or lead magnets.

Once you’ve selected to optimize for conversions, you can use custom conversions that you are tracking with your pixel as an optimization choice.

Selecting custom conversions tells Facebook to optimize for metrics you are already tracking.

Pixel Perfect Advertising

Advertising is like a strategy game, and using Facebook pixels can give you a significant advantage.

Using pixels, small business owners can efficiently drive conversions by basing marketing decisions on the pixel data, like how to best retarget customers and structure their campaigns and website.

Given the importance of the information captured to overall business operations, it’s not hard to see why pixels have become such a hot topic in digital marketing.

Facebook pixels are unique in that Facebook offers access to more than 2 billion users worldwide. With unparalleled exposure, the Facebook pixel is here to stay and that’s a win for small business marketing.

For more information on how to use facebook pixels, visit us at Pat Hanely Consulting.

google adwords for dental practices

The Complete Guide to Google AdWords for Dental Practices

By | Pay Per Click (PPC) | No Comments
Make the most of your marketing budget by placing ads where your patients are: Google. Click to read our complete guide to using Google Adwords for dental practice success.

If you own a dental practice, AdWords can be a great way to generate patient inquiries. But if you’re new to online marketing, you likely have no idea how AdWords works. You might not even know what AdWords is.

Fortunately, you don’t need to be a marketing expert to experience results with the AdWords platform.

In fact, if you keep reading, you’ll learn what it takes to drive patient inquiries using AdWords. You’ll also learn some of the common mistakes people make when using Google AdWords for dental practices.

Let’s begin!

How Does AdWords Work?

AdWords is an ad platform owned by Google. It allows you to advertise to people when they are using the Google search engine.

With AdWords, you can pick certain keywords that will trigger your ads. When people type these phrases in, your ads are visible in the search listings. This can provide near instant results from your marketing, that you would not experience with methods like SEO.

The amount a click is going to cost you will depend on how many other competitors are targeting your chosen search term. The platform uses a bidding mechanism. The people willing to pay the most will have their ad shown.

Driving Results with Adwords

Succeeding with AdWords comes down to targeting the right search terms. If you do not target the right search terms, your ads are going to be in front of people who do not care for them. Such people will ignore your ads or they’ll only click out of curiosity. As you might’ve guessed, both scenarios are bad.

Luckily, AdWords provides a tool that can help you pick the right keywords. This tool is the Google Keyword Planner. If you provide this tool with a basic, relevant keyword, it will return a list of keywords worth targeting.

For something like a dental practice, consider typing in the word ‘dentist’ alongside your location. An example might be ‘dentist Roseville.’ You’ll generally find the more specific your keyword is, the better your results will be. Because of this, it can be a good idea to include your location.

With AdWords, you will find that the keywords with the highest cost per click price, are the best at producing customers. If this was not the case, your competitors would not be willing to bid so highly.

Watch Your Results

AdWords is not something you can ‘set and forget.’ You need to closely watch your campaigns if you want to avoid wasting money.

Check in your campaigns every day. Identify the keywords that are driving results and the ones that are not. If a keyword is costing you money but is not producing results, cut it out of your campaign.

If you find that it takes too much time to do all this, you can hire a specialist firm to manage your AdWords campaigns for you.

Ready to Start Using Google AdWords for Dental Practices?

AdWords is an amazing way to generate patient inquiries. But if you have never used the platform before, you need to be careful. It is very easy to lose a lot of money in a short period of time if you’re using Google Adwords for dental practices.

In this post, we’ve taken a look at some of the ways you can ensure success and cap your downside. Make sure you target the right keywords. You also need to closely watch your results.

If you struggle to manage your campaigns, don’t discard AdWords as a way to generate patient inquiries. There is always the option of hiring an AdWords marketing agency.

Want to learn more about how you can market your dental practice? Check out this post that teaches about some of the popular dental marketing trends of 2018.