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5 Dental Marketing Trends to Try in 2018

By | Digital Marketing | No Comments

5 Dental Marketing Trends to Try in 2018

Do you need help marketing your dental practice? Whether you’re new or well established here are some of the best dental marketing trends of 2018 to try out.

Are you looking to bring new life to your dental practice’s online presence and bring in more customers?

With 71% of small businesses reporting they have an online presence in 2018, it can be tough to stand out online.

Read on to learn 5 dental marketing trends for 2018 that you can put into place today for your practice!

1. Facebook Ads

With over 1 billion people active on Facebook, the social media platform is a goldmine of data that you can use for advertising.

This strategy goes beyond just updating your practice’s Facebook Page regularly.

With Facebook Ads, you can laser target your ideal patients by age, location, and other demographics. You can serve them an advertisement in their newsfeed with an offer that is worth breaking a scrolling habit over. This will get them in the door of your office in no time!

2. Email Marketing

With the general public having a distracted and divided attention span in 2018, making your dental marketing emails stand out is important.

Remember: facts tell, stories sell. A 6-month appointment reminder might not catch someone’s attention.

When writing email copy to new and existing patients, focus on solving their problems and telling your story. When used this way, email marketing can help you stay at the top of your patients’ minds.

A well-crafted series of emails about why you went into dentistry, how it makes a difference to your patients, and what you have to offer in the future will catch their eye.

3. Engage with Video Content

Video content is becoming more and more popular online, especially on social media platforms like Facebook and Instagram.

Consider putting together a series of videos on proper dental hygiene to teach your patients how to take better care of their teeth. Video content like this can bring an extra touch of personality to your practice.

4. Make Your Website Count with a Blog

Want to improve your local SEO and website search ranking?

Including a blog on your website is a great way to increase your visibility online and stand out to your patients as an expert. Your blog posts could cover topics ranging from teeth whiting tips and cavity prevention to braces and more!

5. Create an Office Assistant Chatbot

Incorporating a chatbot into your website and Facebook page is a way to increase convenience for potential patients.

Chatbots can allow your patients to effortlessly schedule appointments, ask questions, or get in contact with someone at the office. You can even use it similar to email marketing to follow up and re-engage with past customers online.

How Does Your Dental Marketing Stack Up?

By testing out these 5 dental marketing strategies, you’ll be on your way to making your practice stand out from the competition online!

Don’t get overwhelmed by all this information. Start by implementing one or two strategies at a time, to test what works for you.

What have you tried? Let us know in the comments!

Still not sure how to start improving your dental marketing? Schedule a free strategy session with us to get your ideas on paper!

The Benefits of Customer Feedback For Dentists

By | Dental Marketing | No Comments

The Benefits of Customer Feedback For Dentists

Customer feedback and online reviews can do wonders for your company’s online reputation. Here’s why you need to encourage your clients to do it.

Customer feedback is a critical piece of a dental practice’s marketing strategy, but too few understand its full impact.

You’ve probably heard somewhere in your dental career that getting feedback is a good idea. You’ve likely seen other practices or businesses doing the same.

But are you fully aware of what your patient feedback can do for your practice?

Here are four key benefits of customer feedback you might not have considered:

Customer Feedback Can Build Your Online Reputation

Patient feedback is no longer an internal-only tool that gives you insight into the customer experience.

Rather, social media and Google My Business have transformed feedback into a fully visible database. Others are now able to gauge your business’s reputation online prior to stepping foot into your office.

This factor alone makes it crucial to maintain patient satisfaction. You can encourage your patients to leave you a review on Google or social media to build a positive reputation.

It Helps Improve Your Services

No matter how you collect feedback, you should use your customer responses to improve your services.

You might think your wait times are reasonable. You might try to hire the friendliest staff. You might believe you have the right processes and procedures in place.

But remember: you’re looking at your practice through very different eyes than your patients. Getting their feedback helps you view your services from another perspective.

Every dental practice has areas it can improve. The key is to never stop looking for them.

Once you find a weak spot, let your customers know how you’ve made improvements to serve them better.

It Can Boost Customer Retention

Have you ever wondered why some patients don’t return to your practice?

It could be for a number of reasons, but if they leave because they’re not satisfied with your services, you’d want to know about it.

Customer feedback allows you to reach out to patients directly about potential issues. How you respond to a problem can help you turn a bad experience into a positive one.

Using feedback can keep your customers happy – and prevent them from going to your nearest competitor.

Feedback Shows You Care About the Customer Experience

Feedback is the only way for you to gauge how your customers feel about your services.

But more importantly, it shows you care enough to understand how they feel.

Even though most businesses understand the importance of feedback, not all of them ask for it.

One study shows that 70% of a customer’s experience is based on how they feel they are treated. Asking for feedback shows them you’re actively wanting to create the best experience possible.

How to Get the Most Impact from Feedback

Unfortunately, feedback doesn’t always happen on its own. Oftentimes you have to proactively collect feedback if you want to hear their opinions.

There are right and wrong ways to about collecting feedback. In addition, you also need an actionable plan to use your customers’ responses.

Talk to us today to learn how you can implement an effective customer feedback strategy in your dental practice.

4 Social Media Marketing Ideas For Dentists

By | Social Media | No Comments

4 Social Media Marketing Ideas For Dentists

What can dentists do to advertise their practice on social media? Take a look at these social media marketing ideas for inspiration.

Yellow pages are a thing of the past.

Patients are no longer looking through the pages of a book to find you.

81% of Americans are on social media and that number is only expected to increase. Over 2 million businesses use Facebook for advertising. You need to be present on social media platforms to reach new patients.

What can dentists do to advertise their practice on social media? Take a look at these social media marketing ideas for inspiration.

Utilize Video

Visuals are a great way to connect with your audience when using social media marketing. Create a video of an office tour and let potential patients see what it’s like to visit your practice. Doing this gives your business a personal touch and allows people to get to know you and feel more comfortable with your office.

Consider “live” videos on Facebook or Instagram where you do a Q & A or an instructional video. You may even think about doing patient testimonials as well. These ideas will help increase awareness of your dental practice.

Be Engaging

Create posts that will get a lot of attention. Funny posts and questions are great ways to get engagement and shares. Share behind-the-scenes photos. Link to blog posts or news articles.

Be sure to respond to any questions or comments that people make on your posts. People love being recognized and knowing that you care. Ask questions, be engaging, and build relationships.

Promotions

Offer giveaways, promotions, or contests. You can put a gift basket together with dental accessories, a whitening kit, gift cards, or items from other local businesses. Have a new promotion going on? Post it on social media and ask your followers to share.

Be Consistent

It’s important to be sure that you are posting on your social media platforms regularly. It doesn’t need to be several times a day, but be sure that you are being consistent. Patients, as well as the social media platforms like consistency, so do not become stagnant.

If you don’t have time to post yourself, consider hiring a social media marketer to take care of your practice’s social media. Gaining a larger following will not happen overnight so you need consistency and often the help of a professional.

Other Social Media Marketing Tips

  • Encourage current patients to give a review on your business page.
  • Share before and after pictures of patients (Remember to get permission before sharing).
  • Partner with another business like a physician or local health food store.
  • Participate in Throwback Thursday. You could share throwback pictures of how you got started with your business or pictures from your school days.
  • Do a Tip Tuesday where you share a dental or health tip for your followers.
  • Don’t be salesy! Tell. Don’t sell.
  • Provide updates (new business hours, closings, etc)

Need More Marketing Tips?

Are you ready to increase your social media presence or start building one? Contact us today and let us help build your online platforms and improve your social media marketing.

 

Do These 5 Things to Immediate Improve Your Dental Practice’s SEO

By | SEO | No Comments

Do These 5 Things to Immediate Improve Your SEO

There are steps you can take today to improve your local SEO. Here’s what dental practices can start doing to rank higher on google.

Did you know that 28% of the time, a Google search for something nearby leads to a purchase? That’s why it’s so critical for your dental office to have adequate local SEO. Ranking highly in search engines will help you attract more dental patients and improve your brand reputation.

Here are 5 instant tips you can use to improve your local SEO right away.

Conduct Keyword Research

Before you make an effort to rank highly in one or more search terms, you should understand which ones will give you the best return on investment. That means you need to spend some time doing keyword research.

If you’re working with an SEO company, they should take care of this for you. Dependable providers will offer keyword research services as part of an initial SEO audit or discovery session. This will identify the specific dental search phrases and terms you pursue in your SEO campaigns.

Start Publishing Regularly

One of the most important elements of good quality SEO is excellent content. In fact, most experts believe that content and SEO are very closely intertwined.

Not only does publishing content often improve your ability to rank for important dental keyword terms and phrases, it also allows you to gain the trust of your readers — potential patients. You can talk about common procedures, answer questions you receive, or simply provide a bit of background information about the practice.

Get Yourself Published

There are lots of popular dental publications, blogs, and online journals that put out studies and peer-reviewed reports. Many of them are open for guest contributions, especially from dentists who are currently practicing. These backlinks can help you a significant amount since backlink quality is a crucial component of improving your search engine ranking.

For opportunities to contribute to dental publications as a guest, try to bring a unique perspective or analysis on the industry. Attend industry events and network with people who run these outlets. This is how you form mutually-beneficial relationships.

Track Results

Like any serious effort for change, it’s impossible to really understand how far you’ve come unless you track your results. You should be recording your rankings in different search terms and how they change in accordance with various campaign tactics. This allows you to gain a better sense of what does and doesn’t work.

It doesn’t have to be complex: even a simple monthly SEO report or spreadsheet shared online could work as a method of tracking SEO improvements for your dental firm.

Work With a Specialist

As a busy dental professional, it’s impossible for you to have the time to fully understand each and every change in the SEO industry. Google updates its algorithm almost every day. It’s a full-time job trying to keep up with the latest developments and tactics that work to gain visibility on search engines.

That’s where a skilled outside expert can make a huge difference.

Pat Hanley Knows Local SEO

We are always up to date on the latest tactics in dental patient acquisition across many different social channels. We’ve delivered successful campaigns for dentists in the greater D.C. area and beyond. To learn more about how we can help your dental practice improve its organic traffic, contact us today.

 

3 Marketing Techniques Your Dental Practice May Be Doing Wrong

By | Dental Marketing | No Comments

3 Marketing Techniques You May Be Doing Wrong

Does it seem like your current marketing techniques aren’t helping your dental practice? Here’s what you might be doing wrong (and how to fix it).

With the average digital marketing strategy now costing around $75,000 a year, you need to be taking constant measurements of your efforts.

Spending money on marketing is supposed to be like investing or planting a seed. The marketing techniques you engage in to promote your dental practice in at the beginning should multiply later on.

Marketing requires a complementary strategy of capturing and assessing your analytics. Gathering data is useless if you don’t know what to do with it. Make sure you’ve got someone on staff can track how your marketing efforts are performing.

If you’re still wondering whether or not your marketing techniques are paying off, there are some obvious strategic missteps you should avoid. Here are three strategies that you could be doing wrong when promoting your dental practice.

1. You’ve Relied Too Heavily on Word of Mouth

If you’ve just launched a business, you’re exhausted by the time you get to Day One.

Like most people, you’ve heard friends and family say positive things about your efforts. You assume they’ll be supportive and interested. Even just posting on Facebook should work, right?

Unfortunately, with millions of businesses launched every year, there’s a lot of competition for everyone’s attention. Just because you’ve worked hard to create something you’re proud of doesn’t mean that people will give you the response you’re looking for.

You need to not just assume that people will come to you. It takes work and incentive to get attention.

2. Spray and Pray

This is one technique that’s as old as marketing itself. The approach is to shotgun-spray your potential market and wait for the returns to come in.

Unfortunately, every product has a target market. Even if you eventually want your product to be used by “everyone,” you need to build a strong core as a foundation for your brand.

List the characteristics of the ideal customer. It shouldn’t necessarily be someone like you. Find ways to market your products that target them very directly.

From there, you can build a strong customer base.

3. Too Much Paid Traffic

While getting viewers to your website is important, paying for a bunch of traffic might not translate into sales. Many companies that offer traffic for pay get bots, overseas customers, or random repeats to visit your site.

If they’re not able to target your precise customer base, that traffic won’t be useful to you. While Facebook can target your customers a little better than the average site, they still have a very low hit rate.

You can pay for a Google business listing, but it might be just as effective as a free posting.

Marketing Techniques Need to Be Organic

Your traffic, engagement, and emails need to all have the characteristic being organic and sincere.

Spraying your audience in a broad and haphazard way won’t bring in the traffic you’re looking for. You need to target your most local potential patients in order to succeed.

If you want your dental practice to dominate local search results, follow our guide to get the job done.

 

Is Your Dental Practice on an Online Business Directory?

By | Dental Marketing | No Comments

The Importance Using an Online Business Directory

An online business directory can do wonders for your business. See how dentists benefit from using them and why you should too.

The number of dental offices and practices continue to rise in the United States.

If you own one of these practices, you may be finding it difficult to stand out from your competitors.

Visibility is key for you to have a successful business. One step towards improving your visibility is making your business information easy to find through a directory.

Ready to let tons more potential customers find your business? Keep reading to find out six of the top reasons using an online business directory is so important!

1. Easy Starting Point

Most businesses are aware of how important SEO ranking is, but few capitalize on the practice. For newer businesses that are wary of jumping into online marketing, a directory is a good way to test the waters.

Submitting your information to an online directory is easy, as an easy to follow process will be in place. Most directories will also have support available if you run into issues.

2. Cost Effective

Businesses now spend more on digital advertising than television and other mediums. This makes a lot a sense because you can do a lot more for a lot less in the digital space.

Full digital marketing services can sometimes be too expensive for smaller businesses. Using an online business directory is one way to get some of the benefits of a full marketing campaign for a much lower cost.

3. Target Local Customers

Online directories have information for the entire nation, but they also filter down results based on state and cities. This can help you target and connect with people who live near and around your business.

This type of local targeting can be very beneficial for dental offices because people often want convenient locations for medical appointments.

Check out these other helpful tips for doing well with local SEO.

4. Accessibility

Customers expect information about businesses to be readily available when they do an online search. By ensuring your information is present and correct in online business directories, you will meet their expectation.

5. Business Reputation

Online negative reviews sometimes make businesses shy away from having a large online presence. This is a bad tactic, however, because it also means they can’t receive positive reviews.

Positives reviews are crucial, as many customers seek this information in deciding to visit a business or not. Having plenty of reviews, good and bad, makes your business seem genuine.

Responding any negative reviews and offering potential solutions mitigates some damage from poor reviews.

6. Increase Traffic to Your Website

Business directories get a lot of traffic and having your information on there means you get to share in that traffic.

With high amounts of traffic, you are more likely to rank higher on Google. This ultimately will help more and more people find your business online.

Online Business Directory Benefits for All

It should be evident that using online directories for your business is an absolute must. No matter how long you’ve been in business, there are benefits to gain.

Still got questions? Feel free to ask in the comments!