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Why Your Dentist Website Needs to Be Secure

By | Website Design | No Comments

Why Your Dentist Website Needs to Be Secure

Website security is growing in importance, especially for healthcare sites. Click here to learn why you should prioritize security for your dentist website.

In 2018, no business is safe from a cyber attack. Last year, a number of business icons were victim to major hacks.

For example, credit giant Equifax was breached. This resulted in a massive data theft affecting 146 million accounts. Retail stores like Target and Home Depot were also hacked.

Considering the volume of cyber attacks, website security is growing in importance. This is especially true for healthcare websites that are responsible for patient privacy.

Read on to learn more about website security. Also, explore reasons why you should focus on security for your dentist website.

Google Will Flag a Dentist Website That is Unsecured

Hacking incidents have prompted major changes from internet browsers and search engines. One initiative is to drive web traffic away from websites that are unsecured.

Consider Google Chrome as the perfect example. Chrome red flags websites that do not use Secure Sockets Layer (SSL), a commonly used security feature.

Chrome’s red flag is not subtle; there is an alert symbol next to the URL accompanied by a glaring warning in a bold red text. This change is sure to scare off web browsers from visiting your dentist website or scheduling an appointment.

Why Did Google Make This Change?

Google made this change to highlight websites that did not meet the most basic data encryption standards. They pinpointed websites that handle personal information and passwords. Additionally, the change affects websites that process credit or debit card payments online.

Without the use of SSL, hackers can intercept information that is being transmitted from your computer to the website. Furthermore, hostile actors can infect your computer with malware through this vulnerability.

Why Is Encryption So Important for a Dentist Website?

Medical websites have changed dramatically over the past decade. In the past, websites were primarily used for marketing purposes.

Now, a growing number of medical practices handle administrative tasks through their website. A great example of this trend is reflected in the patient portal.

To reduce call volume and paperwork, medical practices started sharing data through a patient portal. Patients can log in to the portal and access blood results, laboratory tests, and more.

Additionally, medical billing is increasingly handled online. Instead of making payments over the phone or by mailing a check, many patients are opting for the convenience of an online payment.

The transmission of medical and payment information drives the need for website security. The dental practice protects its patients’ privacy and personal information.

While these conveniences are important to consumers, a robust cybersecurity strategy is necessary. Otherwise, the reputation of your dental practice is at risk. Patients will move on if they are not confident in the practice’s ability to protect information.

Wrapping It Up

Cybersecurity threats are growing every day. Now is the time to take these threats seriously and put in place changes to protect patient information.

This is true if your practice utilizes a patient portal or processes digital payments. It is recommended to hire a security consultant to lock down your website and encrypt sensitive data. For more information on securing your dentist website, please contact us for help.

 

5 Blog Post Ideas for Dentist Marketers

By | Dental Marketing | No Comments

5 Blog Post Ideas for Dentist Marketers

Need some inspiration for your dental blog? Check out these content ideas for dentist marketers.

Studies show that nearly 88% of dental practices use social media and content marketing to attract new clients.

Having an appealing website is key when trying to showcase the services your dental practice offers. Experienced dentist marketers will tell you that keeping a consistent flow of traffic on your website is easy with great content.

People love reading interesting and informative blog articles. Consistently producing this quality content is not nearly as easy as you think.

There may come a time when you hit the wall when it comes to thinking up new blog ideas for your dental website.

Read below to find out about some great blog ideas that will allow you to inform and entertain your audience.

Tips Posts: A Dentist Marketers Secret Weapon

One of the most popular types of blogs you can write is referred to as a listicle.

These articles will generally be used to inform the reader about certain tips they should follow for optimal dental health. Before having a particular dental procedure, most people will want to know everything they can about it.

This is why creating tips posts about things like dental crowns or even teeth whitening is a good idea. Generally, these types of posts will get a lot of likes and shares, which is what you need to further the reach your dental practice has.

Don’t Forget About Evaluation Posts

Evaluating a particular treatment of dental care method is also a great way to reel in potential clients.

Giving the pros and cons of a particular treatment allows you to show off your dental knowledge and provide your audience with useful information. When developing these posts, be sure to avoid going too negative.

While it is acceptable to list the cons of a particular procedure, you don’t want to completely bash it. Trying to remain neutral when giving out this type of information is essential when trying to avoid online conflicts.

Explanation Posts are a Great Tool

Using explanation posts is also a great idea. These posts will allow you to take a certain procedure you offer and break it down in layman’s terms.

Before you start to write this type of post, you need to think about how to explain the procedure in a way everyone can understand.

Putting too much industry jargon in these types of blogs can lead to your reader getting confused. If at all possible, try to interject a bit of humor in your explanation posts to keep the reader entertained.

Top Ten Posts

Another common blog type used by successful dentist marketers is the top ten post.

These types of posts are both very informative and easy to scan. Often times, top ten posts will get shared by the reader due to how easy to understand they are.

The Power of Real Stories

Do you have a unique story about a client that you want to share?

Using real stories to drive home your message can be very effective. While you need to avoid using a patient’s real name in these posts, you can give an account of the dental problems they had and how you fixed them.

Take Your Dental Marketing Efforts to the Next Level

If you are like most dentists, you simply don’t have the time to handle your marketing efforts. Instead of burning the candle at both ends, you need to leave this work to experienced dentist marketers.

Pat Hanley Consulting is passionate about providing their clients with the marketing help they need. Contact us now to find out about the services we offer and to take advantage of our free SEO audit.

How to Use Online Dentist Reviews to Bring in More Patients

By | Reputation Management | No Comments

How to Use Online Dentist Reviews to Bring in More Patients

How to Use Online Dentist Reviews to Bring in Patients

Leveraging online dentist reviews can be key to bringing new patients into your office. Here’s how to get the most out of reviews.

If you’ve spent more than a few months in dentistry, you know how important word of mouth can be when it comes to bringing in new clients.

Yet if you’re relying strictly on word of mouth, you’re missing out on a ton of potential clients.

Online reviews are essentially the modern-day recommendation, with 88 percent of users putting as much stock into an online review as a personal recommendation.

Read on to learn how your office can generate more dentist reviews and turn those reviews into leads.

Increase Your Web Presence

Creating a website for your office is great, but it isn’t enough. It’s a starting point, but it’d be like buying a mansion and only using the foyer. There are so many other avenues to use and explore!

It’s time to branch out and increase your web presence.

Start by creating or updating social media channels. Facebook seems to be the most popular, with Twitter, Snapchat, and Instagram trailing behind.

Of course, there are great sites like Yelp and My Business that specialize in user reviews for local businesses, so those need to be a priority.

If generating reviews isn’t enough of an incentive, increasing your web presence is great for SEO, as well.

Encourage Detailed Dentist Reviews

Not all reviews are as helpful as others.

Imagine you’re searching for a new physician and all you see are reviews rating the doctor on a scale of one to five.

That doesn’t leave a whole lot of room for detail. Why was the experience pleasant or unpleasant? How could the situation have been improved?

When it comes to reviews, details matter. Encourage your patients to fill out longer reviews that get into the reasons why they love your practice.

The more detailed a review is, the more informed a future patient will feel as they read it.

Respond To Criticism

No one really likes criticism, but it can be helpful in some instances. That goes double for online dentist reviews.

It’s likely that, eventually, your practice will receive a middling to negative review. How you respond to that review greatly influences the direction of your business.

It’s natural to feel hurt or upset, especially if the patient isn’t telling the full story.
Yet it’s important that you take the high road.

You should respond, and as soon as possible at that. Address the patient’s specific concerns and criticisms to show you’re listening and ask how you can make good on their negative experience.

Not only do you have a chance to win the customer back, but future patients will see that you value your clients enough to hear them out.

Want To Bring In More Patients?

If you’re looking to bring in new patients, dentist reviews are a great way to advertise your business with minimal effort on your part. In short, you’re letting your customers do the advertising for you!

If you’re interested in learning more about the benefits of online reviews, be sure to check out our blog.

And if you’re ready to make the most of your digital marketing, get in touch today.

Aside from a free SEO audit, you’ll get a case study with a detailed analysis of how Pat Hanley Consulting can help you grow your business.

4 Google Business Page Optimization Tips for Dentists

By | Digital Marketing | No Comments

4 Google Business Page Optimization Tips for Dentists

4 Google Business Page Optimization Tips for Dentists

After claiming your Google business page, it’s time to optimize it for the best benefits. Click here to learn how to properly set up your page.

Did you know that 56 percent of local businesses have not claimed their Google My Business page? Formerly Google Places, Google My Business is necessary for businesses who want to make their mark on the map–literally!

Once you’ve claimed your Google business page, make the most of its features with these handy optimization tips!

1. Build Positive Reviews

Great reviews are essential for a successful business, especially in the healthcare industry.

92 percent of consumers read online reviews, compared to 88 percent in 2014. In just a few short years, reviews have become a trusted source of a businesses practices.

Online reviews pack a serious punch. In fact, a huge majority percent of consumers trust online reviews as much as their friends and families recommendation.

Encourage your clients to review and share their experience on Google. Send follow-up emails after a service with a convenient link that takes them straight to your Google My Business page.

2. Keep Information Up-To-Date

Your Google business page should always have correct information. No one wants to call during supposed work hours to find that your office is gone for the day.

Remember to update your hours during the holidays, in the event of an emergency, or if you simply decide to open a little earlier or close a little later.

Google My Business becomes more intuitive every year. If you check your business page often, you’ll begin noticing prompted questions and reminders of upcoming holidays.

3. Post Frequently

Google My Business allows users to post similarly to Google+ but with an added bonus. Posts are now featured under your listing and can act as mini advertisements.

To see what we’re talking about, quickly Google “Google”. On the left-hand side of the page you’ll snippets of information such as their location, CEO, Founders, etc. Below all that fun stuff you’ll see a small post and right toggle so you can scroll through their past content.

These posts are an incredible opportunity to highlight a dentistry special, service, or just have a little fun!

Post regularly so posts stay up-to-date and remember to always include a link to your website.

4. Pay Attention to the Q&A

Last year, Google added an additional feature to Google My Business. Google now gives users the opportunity to ask a question about a business such as, “Do they offer teeth whitening services?” and another user, or the business itself, can give them the correct answer.

While other Google users can answer, it would be better for the answer to come from the business. Stay up to date with the questions and answer them quickly and accurately.

Beyond Your Google Business Page

Making the most of your business’s digital footprint by using every tool at your disposal.

Today, it’s not enough to simply have a website. Your website should be mobile responsive, content should be creative and crafted with Search Engine Optimization (SEO) in mind, and your online reputation should be monitored carefully.

Need help getting started? Sign up for your free SEO audit from Pat Hanley Consulting today!

Top 5 Business Review Sites Your Dental Office Needs to Be On

By | Reputation Management | No Comments

Top 5 Business Review Sites Your Dental Office Needs to Be On

Business Review Sites Your Dental Office Needs to Be On

Your presence on business review sites could help more people find you and grow your brand. Here are the top sites your dentist office needs to be on.

Is your dental office having a hard time drumming up new business? Maybe you’ve got marketing strategies in place, but they’re just not making the grade?

Have you checked out your business profile on top review sites? Maybe it’s time to.

If you’re not listed on these top 5 business review sites, you could be missing out on new clients who consult them religiously. Keep reading to find out what they are, and how they can benefit your business.

Google Reviews

Google is one of the most essential business review sites to be on. Not only will it increase your business’ visibility to everyday consumers, but it’ll up your local SEO rankings, too.

Local SEO is really important for dental offices. When a potential customer needs a new dentist, the first place they go is Google. They’ll likely search for “dentist in my area” or something similar.

The very first place they’ll be lead to is a list of local dentist offices. Upon clicking one, your Google reviews will pop right up.

Angie’s List

Angie’s List users have to pay a monthly fee in order to write and access reviews on the site. It’s becoming more and more frequently used among business review sites as subscription services become more popular. We can thank Spotify Premium, Netflix, and Amazon Prime for that!

Your dental office can sign up for the service. As a member, you can fill out information about your services, communicate with members, and respond to both positive and negative reviews.

In a way, it also acts as a communication hub for businesses and consumers. If you’re not a member, you’re missing out on exclusive opportunities for new clients.

Foursquare

Foursquare might not seem like the other typical business review sites, but in reality, it’s right up there with them. Once a client has checked into your dental office location, they can leave tips (or, reviews) and ratings for other users to check out.

The casual interface makes some clients more likely to leave a review since it’s as simple as logging in on their phone.

In addition to the tips feature, you can also offer special promotions through the app. For instance, you might offer 10% off your clients’ next dental cleaning if they check in and leave a review. That’s one way to be sure they leave one!

The app also offers businesses analytics data, the ability to respond to reviews, and the opportunity to add your own tips.

Yelp

Yelp has become so popular among users that it practically alters business trends. Power to the people.

You’re doing your business a disservice if you’re not on Yelp. In fact, 82% of Yelp users reported that they log onto the site prepared to spend money.

That means they’re not casually surfing the web anymore. They’re already done their research and are ready to choose a new dentist right now. Are you up there among your competition?

Better Business Bureau

The Better Business Bureau, or BBB, is a non-profit that works to improve bonds of trust in marketplaces. It features a huge database of all sorts of businesses, from dentists to restaurants to auto repair shops.

They get their data from public sources. That includes public complaints reported to them directly and pulled from other sources. They’ll assign you a letter grade rating that’s based on how you interact with your clients.

The BBB is a super trusted name in the world of business, so it’s important that you show up and make the grade. It helps that, as a business, you can respond to user reviews on the site.

When other potential clients see you making an effort to resolve complaints, that forms a bond of trust between your client base and you. They want to know that you have their back.

Are You on These Business Review Sites?

Now that you’ve got the skinny on the best review sites out there, it’s time to make your move to get listed and get out there

Get in touch for a free strategy session concerning your marketing tactics!

5 Social Media Tips Every Dentist Should Know

By | Social Media | No Comments

If you want to properly market your dental practice to the digital world, make sure you know these essential social media tips to master digital marketing.

Is your dental marketing stuck in 1993? If you are still handing out business cards at local shops, the answer is probably yes.

The numbers show that 81% of Americans had a social media profile in 2017. Like other industries, social media has changed dental marketing strategies.

The goal of any dental practice is to attract clients. But you have to meet them where they are–online! Throw out that outdated business card and use these 5 dental social media tips.

1. Create a Plan

A marketer without a plan is planning to fail! You should create a strategy before you even create your first social media account. Start by asking yourself a few questions:

  • What content will I post?
  • How often should I post?
  • Who is my target audience?

Consider what type of content would be most relevant to your brand. Keep your audience in mind when you’re developing your content.

Once you have some content, create an editorial calendar. Start mapping out topics you plan to post about over the next month.

2. Be Consistent

One of the most crucial social media tips is to be consistent.

Don’t dedicate yourself to social media unless you can commit to being active on a daily basis. Frequent posting will help build your online reputation.

If you’re short on time, use technology to help you out. There are social media tools that will post for you. This way while you’re out giving someone a root canal, your social media pages are taking care of themselves.

A good goal is to post twice a day. Spread them out throughout the day to get the most exposure.

3. Use Video

Making videos for dental practice is more accessible now than ever.

Everything from shooting, editing and promoting is available right from your smartphone. If you want to invest more in your video efforts, you can hire a professional to do the job.

The great thing about videos is that they can be used in many ways. You can post to social media channels but don’t stop there! Show the videos on your website or show them in patient rooms.

4. Be on Multiple Channels

The conversation doesn’t just happen on Facebook. Conversations are happening on Twitter, Instagram, Pinterest and other channels too. Wouldn’t it be better if you were there?

You can add several channels to your marketing plan. Don’t worry about creating more work for yourself. You can use social media managers to post on many channels at once.

5. Measure

So, how do you know if what you’re doing is working? If you look at your stats, you can measure the success of your marketing efforts.

Numbers can tell you which posts are getting the most attention. This can help you make important decisions about where to invest your time.

Check your analytics once a week to gauge your success. Most social media have built-in analytics dashboards to help you see the big picture.

Social Media Tips for Your Dental Practice

From Twitter and Facebook to Pinterest and YouTube, social media can build your brand.

No matter what social media tips you use, remember to let your personality shine through. As long as you post quality content, you can’t go wrong with social media.

Learn other ways digital marketing can propel your dental practice.