Are you being found online? Optimize your Google My Business listing and improve your local reach, provide up to date information, and manage your online reputation
SEO can be competitive and costly. When you’re focusing on improving your local reach, though, you have one great benefit: much less competition than larger national or international brands.
Believe it or not, you don’t need to be found by everyone on the internet. If your primary goal is to serve customers who are local to you, you only need those customers to be able to find you.
When people are searching locally, the first results they will see are the top three businesses near them. How do you get to the top, you ask? By optimizing your Google My Business listing!
In this post, we’ll provide 5 easy ways you can do exactly that, so you’ll get to the top in no time at all.
1. Create Your Google My Business Listing
Step one to optimizing your Google My Business listing is, well, creating it! And guess what: it’s completely free to do.
Head over to the Google My Business page, click on the green “Start Now” button and either add or claim your listing. Fill out all of the relevant fields on the form – including your business’ name, address, phone number, description, and more.
To improve your Google ranking, ensure that each of the fields is accurate and complete. The more information you can provide, the better.
2. Pick a Specific Category
The more specific the category you choose is, the more your business will benefit. Why? There’s less competition, so your chances of landing in the Google local business 3-pack will only increase.
3. Incorporate High-Quality Images
Images are important. And not just for your Google My Business for dentists listing, but for any business listed on Google. In short, they give potential customers an idea of what they can expect when visiting your location.
Be sure to use high-quality, high-resolution images to make your business look its best.
4. Use a Local Phone Number
This way, Google will know that your business is, in fact, local. You’ll also want to ensure that this same phone number appears on the landing page of the website you link to in your Google My Business listing.
5. Inspire Customers to Leave Reviews
Look at any high-ranking business listing on Google, and you’ll more than likely notice a high star rating beside it. The reason for this is two-fold: Reviews provide information that Google wants, and customers benefit from easily finding the best businesses.
Inspire your happy customers to leave positive reviews, and you will likely see an increase in your local rank as a result. You can inspire customers to leave reviews by providing them with an incentive, such as a coupon, for example.
How We Can Help
Your Google My Business page is just the beginning of increasing your local Google rank. Follow these tips, and you’ll find yourself getting closer to the top with ease.
If you’re looking for even more helpful tips like the benefits of customer feedback for dentists, check out the rest of our blog for these tips…and so much more.