5 Ways Dentists Can Improve Their Google Ranking
What can you do to quickly improve your Google ranking? See what other dental practices are doing to get on top.
In 2015, the American Dentist Association released that there were nearly 200,000 practicing dentists in the United States.
What’s more? They anticipated that this number would significantly rise in the next several decades.
What does this all mean for you and your business? In a nutshell, it’s more important than ever to hone down your marketing skills and stand out from the competition.
Improving your Google ranking can help you achieve just that. Let’s get into what you need to know!
Engage in Keyword Research
When it comes to improving your Google ranking, keyword research is key. Get started by using a keyword planning tool.
You’ll want to search for long-tail keywords, such as teeth whitening services near me instead of teeth whitening.
That’s because it’s harder to rank higher for the “simple keywords,” as there are already so many articles floating around out there with that very topic.
It’s no secret that good reviews can dramatically improve your business. Moreover, search engines like Google favor them as well.
Do what you can to encourage customers to leave a review- whether it’s through a friendly email or small note at the end of their receipt.
Reviews help your SEO, and they help indecisive patients make decisions!
When it comes to attracting new customers, you want to dominate your local SEO. Don’t neglect this one!
With more and more people searching on their phones and using words like near me, you want to make sure that you rank well for these terms!
Furthermore, you need to have your business listed on Yelp, CitySearch, and Google My Business. This is non-negotiable when it comes to improving your ranking!
Write Dynamic Content
When it comes down to it, old-fashioned blogging is still one of the best ways to improve your Google ranking.
That’s because creating curated, shareable content improves your Domain and Page Authority. It also makes people more likely to stay on your site- which decreases your bounce rate.
Finally, excellent content establishes your expertise and knowledge in the field. And, isn’t that what any potential patients want to see when they’re searching for a new dentist?
Stay On Top of Your SEO Game
In the digital world, experts know that SEO is constantly changing- what trended yesterday may be completely outdated today.
If you choose to take the DIY approach to your website, make sure that you’re staying relevant with the SEO industry.
If all the changes and new information overwhelm you? Consider outsourcing some or all of the website management. This is not an area worth skimping out on, as your website is your billboard to the world at large.
Even if you’re the greatest dentist in the world, it really doesn’t matter if people cannot find you!
Final Thoughts on Improving Your Google Ranking
Your online presence can matter just as much as your expertise and skills. At Pat Hanley Consulting, we’re passionate about helping dentists increase exposure and online reputability.
Check out our extensive services today!