Do you want to rank better for local search and local SEO? Follow these tips to ensure your dental practice remains at the top of Google.
What happens when you search for dentists in your area? Does your practice pop up in the search results? Is it the first one in the list?
If it’s not, you should have a look at your SEO. 50% of people who do a search with their smartphone visit a business that same day. You’re missing out on customers if you haven’t properly optimized your website.
So how do you dominate your local search results for dentists? Here are 5 tips to get you started.
1. Find the Right Keywords
To know how to optimize your website well, you need to know what to optimize it with. You need to research what search terms people use to find you (or your competitors).
Keywords that incorporate your location and dentistry related terms are a must. You can also use the Google AdWords keyword tool. Plus, your website’s web analytics will tell you what has already worked.
2. Optimize Your Website for Local Search
Once you have a list of strong keywords, it’s time to optimize your website. Make sure those terms show up in the content of your website.
They should show up often, but not too often. Too many of the same words can come across as keyword stuffing. Google and other search engines don’t look favorably on this practice.
3. Keep Mobile Users in Mind
Make sure you optimize your website for mobile use. More and more people are on the go and visit web pages from their smartphones.
If your site is clunky and difficult to use, most people will give up. They’ll move on to a website that’s easier and more convenient to use.
4. Get Your Customers Involved
Search engines love reviews. If people talk about you, it shows that your content is relevant. More people may want to see your stuff so the search engine will bump you up.
Even neutral or negative reviews can help as far as search results go. People are talking about you and that’s the important part. Of course, positive ones are better for those potential customers that read reviews.
5. Claim Your Local Listings
You need to have your business listed in directories such as Yelp and Citysearch.
Plus, be sure that you list yourself in your local directories. You can find those through your city’s Chamber of Commerce or newspaper.
The big one is Google My Business. It’s free to use and offers a huge amount of potential exposure. If you optimize your site well you could even show up in Google’s local 3-pack; that’s when you know you’ve arrived.
Setting up your local search engine optimization doesn’t have to be difficult. But we know that you’re busy running your practice.