Do These 5 Things to Immediate Improve Your SEO
There are steps you can take today to improve your local SEO. Here’s what dental practices can start doing to rank higher on google.
Did you know that 28% of the time, a Google search for something nearby leads to a purchase? That’s why it’s so critical for your dental office to have adequate local SEO. Ranking highly in search engines will help you attract more dental patients and improve your brand reputation.
Here are 5 instant tips you can use to improve your local SEO right away.
Conduct Keyword Research
Before you make an effort to rank highly in one or more search terms, you should understand which ones will give you the best return on investment. That means you need to spend some time doing keyword research.
If you’re working with an SEO company, they should take care of this for you. Dependable providers will offer keyword research services as part of an initial SEO audit or discovery session. This will identify the specific dental search phrases and terms you pursue in your SEO campaigns.
Start Publishing Regularly
One of the most important elements of good quality SEO is excellent content. In fact, most experts believe that content and SEO are very closely intertwined.
Not only does publishing content often improve your ability to rank for important dental keyword terms and phrases, it also allows you to gain the trust of your readers — potential patients. You can talk about common procedures, answer questions you receive, or simply provide a bit of background information about the practice.
Get Yourself Published
There are lots of popular dental publications, blogs, and online journals that put out studies and peer-reviewed reports. Many of them are open for guest contributions, especially from dentists who are currently practicing. These backlinks can help you a significant amount since backlink quality is a crucial component of improving your search engine ranking.
For opportunities to contribute to dental publications as a guest, try to bring a unique perspective or analysis on the industry. Attend industry events and network with people who run these outlets. This is how you form mutually-beneficial relationships.
Like any serious effort for change, it’s impossible to really understand how far you’ve come unless you track your results. You should be recording your rankings in different search terms and how they change in accordance with various campaign tactics. This allows you to gain a better sense of what does and doesn’t work.
It doesn’t have to be complex: even a simple monthly SEO report or spreadsheet shared online could work as a method of tracking SEO improvements for your dental firm.
Work With a Specialist
As a busy dental professional, it’s impossible for you to have the time to fully understand each and every change in the SEO industry. Google updates its algorithm almost every day. It’s a full-time job trying to keep up with the latest developments and tactics that work to gain visibility on search engines.
That’s where a skilled outside expert can make a huge difference.
Pat Hanley Knows Local SEO
We are always up to date on the latest tactics in dental patient acquisition across many different social channels. We’ve delivered successful campaigns for dentists in the greater D.C. area and beyond. To learn more about how we can help your dental practice improve its organic traffic, contact us today.