If you want to properly market your dental practice to the digital world, make sure you know these essential social media tips to master digital marketing.
Is your dental marketing stuck in 1993? If you are still handing out business cards at local shops, the answer is probably yes.
The numbers show that 81% of Americans had a social media profile in 2017. Like other industries, social media has changed dental marketing strategies.
The goal of any dental practice is to attract clients. But you have to meet them where they are–online! Throw out that outdated business card and use these 5 dental social media tips.
1. Create a Plan
A marketer without a plan is planning to fail! You should create a strategy before you even create your first social media account. Start by asking yourself a few questions:
- What content will I post?
- How often should I post?
- Who is my target audience?
Consider what type of content would be most relevant to your brand. Keep your audience in mind when you’re developing your content.
Once you have some content, create an editorial calendar. Start mapping out topics you plan to post about over the next month.
2. Be Consistent
One of the most crucial social media tips is to be consistent.
Don’t dedicate yourself to social media unless you can commit to being active on a daily basis. Frequent posting will help build your online reputation.
If you’re short on time, use technology to help you out. There are social media tools that will post for you. This way while you’re out giving someone a root canal, your social media pages are taking care of themselves.
A good goal is to post twice a day. Spread them out throughout the day to get the most exposure.
3. Use Video
Making videos for dental practice is more accessible now than ever.
Everything from shooting, editing and promoting is available right from your smartphone. If you want to invest more in your video efforts, you can hire a professional to do the job.
The great thing about videos is that they can be used in many ways. You can post to social media channels but don’t stop there! Show the videos on your website or show them in patient rooms.
4. Be on Multiple Channels
The conversation doesn’t just happen on Facebook. Conversations are happening on Twitter, Instagram, Pinterest and other channels too. Wouldn’t it be better if you were there?
You can add several channels to your marketing plan. Don’t worry about creating more work for yourself. You can use social media managers to post on many channels at once.
So, how do you know if what you’re doing is working? If you look at your stats, you can measure the success of your marketing efforts.
Numbers can tell you which posts are getting the most attention. This can help you make important decisions about where to invest your time.
Check your analytics once a week to gauge your success. Most social media have built-in analytics dashboards to help you see the big picture.
Social Media Tips for Your Dental Practice
From Twitter and Facebook to Pinterest and YouTube, social media can build your brand.
No matter what social media tips you use, remember to let your personality shine through. As long as you post quality content, you can’t go wrong with social media.
Learn other ways digital marketing can propel your dental practice.