5 Signs You Need a Digital Marketing Consultant
Is your dental practice in desperate need of a digital marketing consultant? If you see any of these signs it’s time to hire one for help.
Digital marketing is, without a doubt, the biggest trend to hit the marketing world since television. Now, businesses can reach consumers via highly-targeted ads any time on any device.
Unfortunately, not every dental practice takes digital marketing seriously.
If your dental practice is struggling to bring in new clients or just getting the results you’re after, this article is for you.
Here are five signs it’s time to hire a digital marketing consultant for your dental practice.
1. SEO Means Nothing to You
The truth is, digital marketing is a pretty vast undertaking. There are tons of different areas to master, but perhaps none is more important than SEO.
Short for search engine optimization, your practice’s SEO ranking determines where your site comes up on Google, and it’s pretty much the crux of every digital marketing campaign.
Your clients are most likely only going to visit your site if you’re one of the top three results on Google. In fact, the top result alone gets 33 percent of the front page’s traffic. Anything else, particularly on the second page and beyond, is practically invisible.
Your dental practice needs to start implementing an SEO strategy. A marketing consultant knows the ins and outs of SEO and how to use it to your benefit.
You may even be eligible for a free SEO audit.
2. Your Website is a Mess
Your website’s ranking is certainly important, but your site’s design is every bit as crucial.
A bad website doesn’t simply reflect poorly on whoever you hired to create it. It reflects poorly on your entire practice.
Your website is how you’ll most likely make a first impression on potential patients. A digital marketing consultant can help you revamp your website to get more traffic and increase conversions.
3. Computers Just Aren’t Your Thing
Not everyone is great with technology, that’s understandable. But being obstinate is only going to hurt your business.
If your tech skills don’t extend beyond checking your email, updating your Facebook status, and playing solitaire, a digital marketing consultant is a must.
Your audience demands the convenience that comes with a digital presence. You owe it to them to deliver.
4. Your Target Audience is Unclear
Every brand has a target audience, even if they’re unaware of it. If a brand doesn’t quickly determine who its target audience is, they’re likely going to miss out on tons of digital and physical traffic.
Talking with a digital marketing consultant can help you figure out who your perfect customer is. Once you’ve determined your market, advertising to them will be easier than ever.
5. Your Social Channels are Empty
Social media is one of the best ways for dental practices to connect with clients. Through sites like Facebook, Twitter, and Instagram, practices can reach out to customers and remind them of appointments in a fast and simple way.
Of course, you can only do that if you’re smart with your social media marketing. Billions of people are on social media, isn’t it time you used social marketing to your benefit?
Your Dental Practice Needs a Digital Marketing Consultant
If your practice is guilty of even one of these five signs, it’s time to get in touch with a marketing consultant. We would love to sit down with your practice and discuss how digital marketing can work for you.
So get in touch today, your audience is waiting!