5 Essential Website Elements You Need in 2018
Does it feel like your dental website is falling flat? Here are the essential website elements you might be missing that will turn your website into a success.
80% of small businesses now have a website, proving that you need a good website to compete with other dental businesses.
But does your site have everything it needs? A website without the essential elements is like a car without brakes and air conditioning.
If you want to have a professional website, you need to have the most important website elements. Having these elements make sure that your business gives visitors an optimal user experience.
Let’s explore five essential elements you need for your 2018 website.
The About Us Page
This page helps you introduce your dental practice to your potential clients. You can write whatever information you want to share, from the reason you started your dental business to your mission statement.
The About Us page helps you share the successes you already achieved. It gives your customers an idea of what they should know before they entrust their dental health to you. It’s important to have this website element to show off your personality in the best light.
The Social Media Buttons
Social media continues to grow, and by 2020 the global total of people using social media will reach 2.9 billion. If you want your dental practice to stay relevant, social media is a good platform to reach your clients.
Your website needs to have buttons that link to your business’s social media pages. These buttons appear on the side or bottom of your website pages.
Common social media platforms you can use include:
Having social media channels serve as extensions of your website. Nowadays, your business needs at least a Facebook page. Facebook is the most popular social media platforms so you can reach a lot of your clients there.
Good Visual Website Elements
Having good visuals make your website more appealing and interesting to your clients. Websites that only have blocks of text on a solid color background could turn them off. At the bare minimum, you should have your company logo displayed on your Homepage.
With modern, professional visual website design, you make more opportunities to share your dental practice’s story. You can use parallax scrolling to create a 3D-like effect on their computer screen. It lets your audience focus on your content and call-to-action.
Call to Action
Your call to action needs to be obvious and strong. It needs other design elements like white space, color and contrast, and great content to direct users toward your desired action. Encourage your audience to take the action, whether it’s scheduling a dental visit or continuing their site exploration.
This footer helps your audience find more information about your dental practice website. It doesn’t break the flow of the pages they visit as long as you keep it clean and simple.
The common information you find in these footers include:
- Company contact information
- Links to other pages
Informational footers should mesh well with the rest of your website while focusing on ease of use.
Get Your Website Right Today!
A good dental website should have these website elements to attract your potential clients. It can prove to be valuable in competing against other practices in your area.
Do you have any questions? Contact us to learn more.