5 Web Design Trends You Need to Look Out For in 2018
The world of digital marketing is always evolving. Keep reading to see the web design trends for 2018. What can you use to drive promote your dental practice?
“Don’t judge a book by its cover”
Most, if not all people know of that famous English idiom…but few actually practice it.
For example, when a person walks into a dental practice, they start to judge as soon as they walk through the door. Is it clean, modern and professional?
Its the same with your website. If its messy, hard to configure and looks old-fashioned, it won’t give a professional modern look. And that might lose you valuable clients.
So how can you get up to date with the latest web design trends?
Read on to find out.
1. Interactive Experience
Polls, quizzes, games and more are big news for 2018.
The consumers are craving a more interactive and entertaining experience. This kind of content can draw people in.
And the end result of a quiz or game is showing them how your product or services can help!
2. Photos and Graphics
Technology has come a long way in the past few years. Many devices offer better high-resolution screens, even showing HD quality.
This means your photos have to be top standard.
Additionally, cheap stock photography is on its way out. Photos of real men and women from different cultures and a diversity of lifestyles are hitting our screens this year.
Many companies are also hiring illustrators to help them brand their company. From their website to leaflets to the sign on the door, a running theme gives the company a totally “polished” look.
The illustration used could be a character that is featured in different scenarios, or even a simple logo, shape or color.
3. Minimalism and Color Combination
Minimalism has been fashionable, in the virtual world, for a good few years now.
Simple and easy to navigate websites are key, but now the basic black and white minimalist look is being combined with large fonts and vibrant colors to make it stand out.
Minimalism matches the “dental practice look” but can come across as plain and boring. The added color and fancy fonts trending this year will be a great addition to your webpage.
4. Animations and Videos
Whether an animation fills up the whole page or it’s running on a loop somewhere, animations are an awesome way to put across more information.
Many websites are now using videos on several pages of their websites, instead of just the typical introduction video on the main page.
Every day more than 500 million hours of videos are watched on YouTube! That’s a phenomenal amount.
Yes, people are watching videos more and more, and you should utilize that by making more videos to show off your dental practice and the treatments you provide.
A bot is a software that is designed to automatically do the kinds of tasks you would usually do on your own.
For example customer service requests. Normally you would have to speak with a person on the phone or via email, but with a bot, they can do the work for you.
It can be quite time-consuming to set up but will save you money and manpower in the long run.
Put These Web Design Trends to Use
As you can see, the trending website designs this year range from high-quality photos to web robots doing the work for you.
Just as you might give your dental reception a coat of paint to spruce it up, the same is so of your website. Keep it current and modern with these web design trends and you’ll always have patients knocking at your door!
Check out our blog for more useful tips!