Is your dental practice falling in the search results? Refresh your best practices with these dental SEO ideas that will increase clicks and visits to your office.
SEO is often overlooked by dental professionals. But to run a successful practice in 2018, you need a fully optimized website.
There are many SEO techniques and practices out there, so will be more helpful to you than others.
We’ve put together this list of the top five dental SEO ideas you’ll need to run a successful website for your practice.
1. Keyword Research
Before you start optimizing for keywords on your site, you will want to do some intensive research on keywords related to your practice.
Be sure to look for different kinds of keywords, both long-tail and short-tail. You should focus on long-tail keywords because shorter keywords are harder to rank due to the sheer amount of them.
Research long-form phrases of services you offer. An easy tip is to not simply optimize for the service, but with the added words “near me,” which is how most people will be searching.
2. Don’t Underestimate Reviews
Certain practices benefit more from reviews than others, they are absolutely essential to SEO for dentists. You never want to underestimate the power of a review, positive or negative. They can affect your SEO ranking dramatically.
You want as much positive feedback online as you can get. Encourage your clients to leave a good review after an appointment. Good reviews will encourage more potential patients to check out your practice.
3. Learn What Your Clients Want From Your Site
When talking to your patients, you should ask them every now and then about your website. If you can, ask for some feedback and constructive criticism. Your website will be ineffective if your patients don’t like to use it very often, so find out what they want from it.
If you are active on social media (more on that later), you can run a poll on Twitter or Facebook to gain feedback about certain aspects of your website.
The more you involve the public, the better. This will help you to stay relevant, and will thus generate more traffic to your site.
4. Gain Backlinks
Backlinks are perhaps the most essential part of SEO. Backlinks are generated when other sites link back to yours in posts. If you want a higher SEO ranking, you need to build backlinks.
You can gain backlinks by building relationships with other site owners. Get to know local health and dental bloggers and ask them to link to you in their posts whenever possible.
The more backlinks you have, the more likely you will come up higher in search results.
5. Use Social Media
Social media use doesn’t necessarily affect your SEO ranking, but it will build generate traffic to your site. The more active you are on social media, the more people will want to see your homepage.
Social media sites like Twitter and Facebook are great ways to promote advertisements for your practice and share blog posts. Instagram and Snapchat can be fun ways to show your employees and your patients that you appreciate them.
If you aren’t active on social media, you may want to consider making that transition soon.
Want More Dental SEO Ideas? Get A Free SEO Audit!
We hope that you have found this list of dental SEO ideas helpful. One of the best things you can do for your website’s SEO is to get an SEO audit. You can get one for free from our website by clicking here!