5 Dental Marketing Trends to Try in 2018

By June 15, 2018Digital Marketing

5 Dental Marketing Trends to Try in 2018

Do you need help marketing your dental practice? Whether you’re new or well established here are some of the best dental marketing trends of 2018 to try out.

Are you looking to bring new life to your dental practice’s online presence and bring in more customers?

With 71% of small businesses reporting they have an online presence in 2018, it can be tough to stand out online.

Read on to learn 5 dental marketing trends for 2018 that you can put into place today for your practice!

1. Facebook Ads

With over 1 billion people active on Facebook, the social media platform is a goldmine of data that you can use for advertising.

This strategy goes beyond just updating your practice’s Facebook Page regularly.

With Facebook Ads, you can laser target your ideal patients by age, location, and other demographics. You can serve them an advertisement in their newsfeed with an offer that is worth breaking a scrolling habit over. This will get them in the door of your office in no time!

2. Email Marketing

With the general public having a distracted and divided attention span in 2018, making your dental marketing emails stand out is important.

Remember: facts tell, stories sell. A 6-month appointment reminder might not catch someone’s attention.

When writing email copy to new and existing patients, focus on solving their problems and telling your story. When used this way, email marketing can help you stay at the top of your patients’ minds.

A well-crafted series of emails about why you went into dentistry, how it makes a difference to your patients, and what you have to offer in the future will catch their eye.

3. Engage with Video Content

Video content is becoming more and more popular online, especially on social media platforms like Facebook and Instagram.

Consider putting together a series of videos on proper dental hygiene to teach your patients how to take better care of their teeth. Video content like this can bring an extra touch of personality to your practice.

4. Make Your Website Count with a Blog

Want to improve your local SEO and website search ranking?

Including a blog on your website is a great way to increase your visibility online and stand out to your patients as an expert. Your blog posts could cover topics ranging from teeth whiting tips and cavity prevention to braces and more!

5. Create an Office Assistant Chatbot

Incorporating a chatbot into your website and Facebook page is a way to increase convenience for potential patients.

Chatbots can allow your patients to effortlessly schedule appointments, ask questions, or get in contact with someone at the office. You can even use it similar to email marketing to follow up and re-engage with past customers online.

How Does Your Dental Marketing Stack Up?

By testing out these 5 dental marketing strategies, you’ll be on your way to making your practice stand out from the competition online!

Don’t get overwhelmed by all this information. Start by implementing one or two strategies at a time, to test what works for you.

What have you tried? Let us know in the comments!

Still not sure how to start improving your dental marketing? Schedule a free strategy session with us to get your ideas on paper!

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