Why did you decide to go into dentistry? If you’re like most dentists and other dental professionals, it’s probably because you wanted to help people achieve healthy and beautiful smiles.
Yet sometimes it can seem like you spend most of your time dealing with the non-dental aspect of owning a small business.
Digital marketing is a complex industry, and it’s only going to become more complex as consumers’ internet usage habits continue to evolve.
That’s why we’ve compiled a list of great dental marketing ideas — so you can spend less time researching how to market your practice, and more time actually taking care of patients.
Creative Dental Marketing Ideas to Grow Your Practice
The following tips represent just the tip of the iceberg, of course. As your practice grows, you’ll want to get in touch with professionals to thoroughly maximize your marketing and advertising budget.
1. First Impressions Matter
You know firsthand what kind of impression people make when their smile reveals crooked or yellowing teeth. Many potential patients will get their first impression of your practice from your website. What does it look like?
Your site should load quickly, be easy to navigate, and provide pertinent information. It’s also a good idea to post regular blog updates. Make them funny, educational, and shareable. Patients will enjoy them, and they will also send effective signals to the search engines, so that your rankings can rise.
2. Incorporate a Little Luxury
What’s in your waiting room? If it’s a stack of tattered magazines, then you need a change. Instead, offer wifi and engaging video content. To truly set yourself apart, consider providing patients with a pre- (or post-) exam chair massage.
Aromatherapy, acupuncture, and even virtual reality are other creative ways to alleviate patients’ anxiety. Relaxed patients are happy patients, and happy patients give great word-of-mouth advertising.
3. Social Media Engagement
Visually oriented social media sites are increasingly important to dental marketing strategies. We’re talking Pinterest, Snapchat, Instagram, and YouTube — along with the old-guard sites Facebook and Twitter.
Engage with your patients on these platforms. Put hashtags to good use, solicit followers’ opinions, or even host contests to boost your social signal.
4. Give Away Some Swag
We’re not just talking toothbrushes and floss, here. What about free teeth-whitening treatment? Combine the reach of social media and a custom hashtag to drum up publicity. It will be well worth it.
Similarly, donate cosmetic dentistry procedures to be used as raffle prizes for charity events. The charity gets more donations, you get great publicity, and a few lucky patients get a gorgeous new smile! Win, win, win.
5. Host a Candy Buy-Back Program
After Halloween, offer to buy back children’s candy! This is another way to generate goodwill in the community — especially since the candy you collect will be sent to soldiers overseas.
It gets patients through the door and can help educate the public about the dangers of sticky, chewy treats to children’s teeth.
Want more unique dental marketing ideas? How about a free SEO audit or digital marketing strategy session? Contact us today to get started growing your business!