5 Brand Exposure Techniques For Dentists
How can you boost exposure for your brand as a dentist? Follow these techniques to help build brand awareness for your dental practice.
Have you ever noticed how many brands you’re exposed to on a daily basis? Between radio, TV, web, bus, and billboard advertisements, you’re likely seeing up to 5,000 ads per day.
That’s 5,000 different brands competing for your attention.
Now, understand that you’re in the exact same predicament when you’re marketing your dental office. However, with the right techniques, you’ll turn heads and boost traffic.
Here are five great brand exposure tips to get you started.
1. Don’t Be Afraid Of Technology
We understand that not everyone is comfortable with technology. This is a key reason why we offer the marketing services that I do.
However, a fear of technology isn’t an excuse for poor brand exposure. In today’s world, dentists need to adapt and adapt quickly.
Embracing digital culture is an absolute must for dental offices. Without the help of search engines, social media, your website, and SMS/email marketing, your office will remain more or less invisible.
2. Word Of Mouth Is Still King
It may shock you, but in today’s splintered world, people still prefer the opinions of their friends and family when it comes to finding a local business.
And if that weren’t surprising enough, this preference extends to online reviews.
Sites like Yelp, Google, Foursquare, and Facebook have all made a killing by letting users sound off on their favorite (or least favorite) businesses.
Encourage patients to talk about your business outside of the office. Ask them to fill out a review online and offer a discount in return.
It’s a great way to get free brand exposure that really works.
3. Focus On Your Area Only
When you’re first learning about the world of brand exposure, it can seem like you have to conquer the world. But in reality, a broad goal may hurt more than it can help.
Focus on your area of practice only.
Not only will this help you reign in your advertising efforts a bit, but your patients mainly see local results anyway.
Google’s search algorithm is tailored to present users with results that match their specific area. So if you’re using local words like “Fairfax, Virginia” in addition to your regular dental SEO, you’ll see better results.
4. Create Content
Speaking of SEO, in addition to your dental expertise, you’ll want to brush up on your writing skills.
Sites with blogs rank better and see a higher level of repeated engagement.
But creating great content for your website doesn’t need to be as intimidating as it sounds. As they say, write what you know. Take an approach that focuses on a patient-first model.
You can include testimonials and success stories, create helpful how-to guides, and answer the most commonly asked questions you hear from patients.
5. Up Your Social Media Game
Make sure your brand is on social media so current and potential clients can reach out, share content, and ask questions.
Many people use Facebook’s search engine to find local businesses anyway, so be sure to include your name, address, and a phone number.
Integrate These Brand Exposure Tips
Brand exposure is something that takes quite a bit of time. But once your brand catches on, it’s likely to spread like wildfire if you incorporate these tips.
Of course, if you want some expert help, I’d be more than happy to assist. Get in touch for a free case study and see how you can massively grow your brand!