5 Blog Post Ideas for Dentist Marketers
Need some inspiration for your dental blog? Check out these content ideas for dentist marketers.
Studies show that nearly 88% of dental practices use social media and content marketing to attract new clients.
Having an appealing website is key when trying to showcase the services your dental practice offers. Experienced dentist marketers will tell you that keeping a consistent flow of traffic on your website is easy with great content.
People love reading interesting and informative blog articles. Consistently producing this quality content is not nearly as easy as you think.
There may come a time when you hit the wall when it comes to thinking up new blog ideas for your dental website.
Read below to find out about some great blog ideas that will allow you to inform and entertain your audience.
Tips Posts: A Dentist Marketers Secret Weapon
One of the most popular types of blogs you can write is referred to as a listicle.
These articles will generally be used to inform the reader about certain tips they should follow for optimal dental health. Before having a particular dental procedure, most people will want to know everything they can about it.
This is why creating tips posts about things like dental crowns or even teeth whitening is a good idea. Generally, these types of posts will get a lot of likes and shares, which is what you need to further the reach your dental practice has.
Don’t Forget About Evaluation Posts
Evaluating a particular treatment of dental care method is also a great way to reel in potential clients.
Giving the pros and cons of a particular treatment allows you to show off your dental knowledge and provide your audience with useful information. When developing these posts, be sure to avoid going too negative.
While it is acceptable to list the cons of a particular procedure, you don’t want to completely bash it. Trying to remain neutral when giving out this type of information is essential when trying to avoid online conflicts.
Explanation Posts are a Great Tool
Using explanation posts is also a great idea. These posts will allow you to take a certain procedure you offer and break it down in layman’s terms.
Before you start to write this type of post, you need to think about how to explain the procedure in a way everyone can understand.
Putting too much industry jargon in these types of blogs can lead to your reader getting confused. If at all possible, try to interject a bit of humor in your explanation posts to keep the reader entertained.
Top Ten Posts
Another common blog type used by successful dentist marketers is the top ten post.
These types of posts are both very informative and easy to scan. Often times, top ten posts will get shared by the reader due to how easy to understand they are.
The Power of Real Stories
Do you have a unique story about a client that you want to share?
Using real stories to drive home your message can be very effective. While you need to avoid using a patient’s real name in these posts, you can give an account of the dental problems they had and how you fixed them.
Take Your Dental Marketing Efforts to the Next Level
If you are like most dentists, you simply don’t have the time to handle your marketing efforts. Instead of burning the candle at both ends, you need to leave this work to experienced dentist marketers.
Pat Hanley Consulting is passionate about providing their clients with the marketing help they need. Contact us now to find out about the services we offer and to take advantage of our free SEO audit.