4 Social Media Marketing Ideas For Dentists

By May 15, 2018Social Media

4 Social Media Marketing Ideas For Dentists

What can dentists do to advertise their practice on social media? Take a look at these social media marketing ideas for inspiration.

Yellow pages are a thing of the past.

Patients are no longer looking through the pages of a book to find you.

81% of Americans are on social media and that number is only expected to increase. Over 2 million businesses use Facebook for advertising. You need to be present on social media platforms to reach new patients.

What can dentists do to advertise their practice on social media? Take a look at these social media marketing ideas for inspiration.

Utilize Video

Visuals are a great way to connect with your audience when using social media marketing. Create a video of an office tour and let potential patients see what it’s like to visit your practice. Doing this gives your business a personal touch and allows people to get to know you and feel more comfortable with your office.

Consider “live” videos on Facebook or Instagram where you do a Q & A or an instructional video. You may even think about doing patient testimonials as well. These ideas will help increase awareness of your dental practice.

Be Engaging

Create posts that will get a lot of attention. Funny posts and questions are great ways to get engagement and shares. Share behind-the-scenes photos. Link to blog posts or news articles.

Be sure to respond to any questions or comments that people make on your posts. People love being recognized and knowing that you care. Ask questions, be engaging, and build relationships.

Promotions

Offer giveaways, promotions, or contests. You can put a gift basket together with dental accessories, a whitening kit, gift cards, or items from other local businesses. Have a new promotion going on? Post it on social media and ask your followers to share.

Be Consistent

It’s important to be sure that you are posting on your social media platforms regularly. It doesn’t need to be several times a day, but be sure that you are being consistent. Patients, as well as the social media platforms like consistency, so do not become stagnant.

If you don’t have time to post yourself, consider hiring a social media marketer to take care of your practice’s social media. Gaining a larger following will not happen overnight so you need consistency and often the help of a professional.

Other Social Media Marketing Tips

  • Encourage current patients to give a review on your business page.
  • Share before and after pictures of patients (Remember to get permission before sharing).
  • Partner with another business like a physician or local health food store.
  • Participate in Throwback Thursday. You could share throwback pictures of how you got started with your business or pictures from your school days.
  • Do a Tip Tuesday where you share a dental or health tip for your followers.
  • Don’t be salesy! Tell. Don’t sell.
  • Provide updates (new business hours, closings, etc)

Need More Marketing Tips?

Are you ready to increase your social media presence or start building one? Contact us today and let us help build your online platforms and improve your social media marketing.

 

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