4 Google Business Page Optimization Tips for Dentists

By April 17, 2018Digital Marketing

4 Google Business Page Optimization Tips for Dentists

4 Google Business Page Optimization Tips for Dentists

After claiming your Google business page, it’s time to optimize it for the best benefits. Click here to learn how to properly set up your page.

Did you know that 56 percent of local businesses have not claimed their Google My Business page? Formerly Google Places, Google My Business is necessary for businesses who want to make their mark on the map–literally!

Once you’ve claimed your Google business page, make the most of its features with these handy optimization tips!

1. Build Positive Reviews

Great reviews are essential for a successful business, especially in the healthcare industry.

92 percent of consumers read online reviews, compared to 88 percent in 2014. In just a few short years, reviews have become a trusted source of a businesses practices.

Online reviews pack a serious punch. In fact, a huge majority percent of consumers trust online reviews as much as their friends and families recommendation.

Encourage your clients to review and share their experience on Google. Send follow-up emails after a service with a convenient link that takes them straight to your Google My Business page.

2. Keep Information Up-To-Date

Your Google business page should always have correct information. No one wants to call during supposed work hours to find that your office is gone for the day.

Remember to update your hours during the holidays, in the event of an emergency, or if you simply decide to open a little earlier or close a little later.

Google My Business becomes more intuitive every year. If you check your business page often, you’ll begin noticing prompted questions and reminders of upcoming holidays.

3. Post Frequently

Google My Business allows users to post similarly to Google+ but with an added bonus. Posts are now featured under your listing and can act as mini advertisements.

To see what we’re talking about, quickly Google “Google”. On the left-hand side of the page you’ll snippets of information such as their location, CEO, Founders, etc. Below all that fun stuff you’ll see a small post and right toggle so you can scroll through their past content.

These posts are an incredible opportunity to highlight a dentistry special, service, or just have a little fun!

Post regularly so posts stay up-to-date and remember to always include a link to your website.

4. Pay Attention to the Q&A

Last year, Google added an additional feature to Google My Business. Google now gives users the opportunity to ask a question about a business such as, “Do they offer teeth whitening services?” and another user, or the business itself, can give them the correct answer.

While other Google users can answer, it would be better for the answer to come from the business. Stay up to date with the questions and answer them quickly and accurately.

Beyond Your Google Business Page

Making the most of your business’s digital footprint by using every tool at your disposal.

Today, it’s not enough to simply have a website. Your website should be mobile responsive, content should be creative and crafted with Search Engine Optimization (SEO) in mind, and your online reputation should be monitored carefully.

Need help getting started? Sign up for your free SEO audit from Pat Hanley Consulting today!

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