Are your PPC campaigns performing to your high standards? Refresh your digital marketing with these dental PPC strategies that will dazzle!
With small businesses set to spend an average of $75,000 on digital marketing this year, it’s essential you find ways to spend that money wisely. Most dental service providers won’t be able to cover that kind of payment without seeing serious returns. You need your dental PPC strategies to hit a home run every time.
Follow these 4 tips to target your audience the right way.
1. Mobile Matters
Given that mobile internet browsing has definitively surpassed desktop traffic, you need to take mobile seriously if you’re not. Mobile ad space is going to become much more valuable than desktop space in the coming years.
Space limitations are the biggest issue for companies generating mobile ads. You need to ensure you take a minimalist group to your ad space usage.
You can target your audience based on their mobile device type, their location or their previous searches. Take advantage of the data that mobile can offer you to ensure that your ads hit the clients close to your dental office, on target, every time.
2. Use Competition to Your Advantage
If you set up your ads the right way, you can end up in your competitors’ face when customers search for their products. If you’re a niche tissue manufacturer, looking to get your name out there, you should use terms like “Kleenex” in the keywords that you choose. This way you can be sure that the clients who you should be targeting aren’t being left behind.
You probably offer a superior product to your competitors, but they might have the advantage of being around longer or having more money to start with. That position can be turned against them when you target your clients the way they target theirs.
3. Use Gmail Promotions
Gmail sponsored promotions are a great way to get clicks on your ads. Gmail ads are high-quality because they’re based on terms that your audience is already using in their emails.
You can target the people who have the highest interest in your products because you know the terms you use are on their mind.
You won’t have to deal with competition and you’ll have an audience arrested and at attention.
4. Write Great Copy
Most ad copy isn’t as strong as it could be. While search intent might be taken care of, but after that, you need to ensure that what people see on the front end is actually exciting.
You can use great SEO for your dental ads but if no one wants to click them, all that effort to get them in front of clients will be wasted.
Your Dental PPC Strategies Have to Give You Results
Because you’re paying for every click you get, your dental PPC strategies need to result in quality clicks. Follow our guide and you’ll be sure to turn every click into a sale. As long as you give your patients reliable service, they’ll come back to you again and again.
For more tips on how dentists can improve their Google ranking, check out our latest guide.