Google processes over 40,000 search queries every second. That translates to over 3 billion searches a day!
People all over the world rely on search engines to locate information, find services and products, and communicate with others.
As a result, businesses are implementing Search Engine Optimization (SEO) to take advantage of search engine traffic. Effective SEO can get you noticed, no matter what company you operate.
Dental practices everywhere can and should make the most of SEO when crafting their marketing plan. Read on to learn more about why you should invest in local SEO for dentists.
1. SEO Brings You More Local Patients
Search Engine Optimization (SEO) involves optimizing your online content for searches your patients are likely to type into Google.
Implementing local SEO means optimizing your website and other online content for location-based keywords.
As a result, locally optimized content is more likely to appear at the top of Google results for searches like “dentists near me” or “best dental practice in Los Angeles.”
Because users are more likely to click on content that surfaces on the first page of results, local SEO can bring more organic traffic to your website and local clients through your doors.
This is particularly valuable for practices that have a lot of local competition and want to stand out from the crowd.
2. Local SEO Leverages Online Reviews
Local SEO is designed to bring more patients to your dental chairs. It can also prove your authority in the field.
As a dental practice, you value your local reputation. You may already be building this through online review platforms like Yelp or Google Reviews.
Local SEO can make these positive reviews more visible and encourage new reviews. Many business owners monitor online reviews, responding to comments left on platforms to ensure that their reputation stays intact.
When responding to these comments, a savvy digital marketer can incorporate location-based keywords. As a result, when someone searches for “dentists in Alabama,” they may pull up a five-star Yelp review for your practice.
Given the fact that 90% of consumers consult reviews before making a purchase decision, this can be incredibly valuable to practices seeking new clients.
3. Local SEO Reaches Mobile Users
A lot of local searches are performed on-the-go. What’s more, they are often need-based.
Users with mobile devices are more likely to search for local products or services–and they are more likely to search for these products when they want them most.
When you implement local SEO, you can meet your patients’ needs as they arise. You can also make the most of your mobile audience, ensuring that your practice floats to the top of Google results for local searches.
Final Thoughts: SEO for Dentists
Dental practices depend on local patients. As such, local optimization should be a critical component of all dentists’ digital marketing strategies.
Effective local SEO for dentists can cultivate a powerful reputation and make your online content more visible for relevant Google searches. Local SEO can bring more traffic to your website and get those positive reviews noticed.
Lastly, local SEO can target mobile users, ensuring that the name of your practice appears when your patients need you most.
At Pat Hanley Consulting, we are here to help you craft the marketing campaign your dental practice needs to achieve results. Reach out today to start a conversation!