Monthly Archives

October 2018

local SEO expert

Why Your Practice Should Invest in Hiring a Local SEO Expert

By | SEO | No Comments

Your dental practice’s success doesn’t rely on a standout website or marketing. The most important factor is how local people find you. A local SEO expert might just be the competitive edge you need to put your competition in its place.

Years ago, people found their dentist through referrals or Yellow Pages, but that’s not exactly the case today. The phone book has largely been replaced with online searches because prospects can find out more about your practice before they book an appointment.

Local SEO is the process of optimizing your website for the market you serve. When people in your area need your services, you want to be the first place they see.

Here’s how using a local SEO expert can help your practice attract patients online:

1. Local SEO Connects You to a Captive Audience

Studies show that half of those who do a local search end up visiting a location that same day.

Local searches are actively searching for specific products and services every day. When they find what they’re looking for, it will most likely end up in a phone call or visit.

In other words, local SEO is a highly targeted form of marketing that shouldn’t be left to chance.

2. They Handle All the Technical Stuff

Optimizing for a local market is more than just using keywords in the right places.

There’s a technical side that requires coding and configuration – stuff that most dental practices are too busy to handle themselves.

Applying practices like schema markup aren’t well known among those outside the SEO industry. But these little secrets can become your secret weapons that will push you past the competition.

3. SEO Experts Keep Up with Algorithm Changes

Just because you rank well on Google one day doesn’t mean you’ll stay there. Google’s algorithm is updated frequently to continue delivering the best results to its users.

And when the algorithm changes, your local rankings might, too.

SEO experts stay informed of any changes so they can best optimize your website. As a result, your rankings have their best chance of remaining on the up and up.

4. You’ll Be Optimized for the Omnichannel

Did you know that searching on your mobile device will likely give you different results than if you searched on a desktop?

Mobile SEO is arguably more important than traditional SEO, especially as on-the-go searching continues to increase. Using a professional SEO expert can ensure you’re optimized for whatever device your patients use to find you.

5. You Don’t Have to Learn Anything New

Using someone who’s skilled in local SEO means you don’t have to learn it yourself.

You get all the benefits of optimizing your website and marketing for your local market without the learning curve.

Local SEO pros keep their finger on the pulse to deliver best practices that will move the needle. They know what works and what doesn’t to maximize your investment and get you noticeable results.

Where to Find a Local SEO Expert

Are you ready to leverage the skills of a local SEO expert? Reach out to our team today for a free consultation and get the SEO boost you’ve been missing.

promotion strategy

How to Create a Successful Promotion Strategy for Your Dental Practice

By | Dental Marketing | No Comments

Great marketing is absolutely essential for dental practices.

If you want to attract more patients, it’s easy to do so yourself once you have the right tools. A step by step plan using the latest dental marketing strategies is what you need. These strategies don’t have to be complicated or take up too much of your valuable time.

You can start putting them in place today and getting results.

If you’re ready to learn, this guide will give you all the information you need. Read on to find out how you can improve your r dental practice’s promotion strategy now.

Identify Your Goals

The first step in your dental office marketing plan is to identify what you hope to achieve. One example is to market dental services that people aren’t aware that you offer. Maybe there’s a new service you’ve recently introduced that you can bring awareness to?

Another example is to highlight the patient experience at your practice. If great service sets you apart, make that a part of your marketing strategy.

Email Marketing

A simple newsletter that you email regularly can keep your patients up to date and humanize your practice.

Remember that your purpose should be to help and provide value. Writing and sharing content that helps patients will make them more likely to look forward to receiving that email.

Social Media as a Promotion Strategy

Never underestimate how important social media is to your dental practice marketing. It allows you to communicate directly with your customers. Few practices are active on social media so using it effectively gives you an edge.

Think of your social media pages as a tool to drive traffic to your business or site. Create a Facebook page and be sure to update it often. Monitor the page for questions from potential patients and answer them in a timely manner.

Other sites that you should monitor include Yelp and Google Maps, where patients can leave reviews.

Local SEO and Search Engine Marketing

Years ago the phonebook was the only place dentists could be found. Today, many people looking for dental services use the internet. This means modern dental marketing strategies should always include search engine marketing.

The number one thing you can do right now is to improve your local SEO, search engine optimization.

This will get you ranking higher in local search results. It’s easy to start by claiming your Google My Business page. Without it, your business is basically invisible when people search for it online.

Don’t know where to start? Begin by getting a free SEO audit of your site.

Marketing for Dental Practices

No matter what strategies you use, reassess them regularly to measure results. A professional marketing service can also help you build your business online and off.

If you want to supercharge your promotion strategy get in touch with us today. Our work is all about getting dentists new patients, so they can focus on their practice. Read more about us and how we can help you.