Could your practice use more patients? You’ve tried sending out reminder cards and encourage your patients to tell their friends and family members about your services.
But the sad news is that word of mouth marketing is only effective when you master it. On average, only 6% of marketing executives claim to have mastered this form of marketing.
Without having full control of this, there’s no way your practice can flourish. That means it’s time to incorporate other tactics to draw in more customers.
Ready to learn of effective dental marketing ideas? Let’s get into it!
Start a Blog
If you don’t have a blog on your website, you’re missing out on a lot of perks. For example, having a blog can get you more exposure.
It’s a place for you and your staff to share their expertise. When potential clients research a topic pertaining to their teeth or mouth health, you could be the link they click on.
And when they click on your link to your blog, they’ll be more likely to book an appointment if your information was helpful. But that’s the key: make your content invaluable so you can gain more leads.
Offer Discounts and Specials
One way to get more people to your practice is to implement discounts. Everyone loves a good deal and you’ll have a bigger chance of attracting new patients.
Be sure to give discounts to your existing patients as they’ll tell their friends what an amazing deal they got. And do your research. You want your discount to be better than your competitors.
Engage on Social Media
Most likely, you can find a lot of your patients online, especially social media. Platforms like Facebook and Instagram are great places to interact with your patients.
It’s all about being engaging. Post exciting content such as behind the scenes photos or funny memes about dentistry. As long as you stay relevant and true to your brand, you’ll start to see your follower count increase.
And when that happens, you can alert those following you to discounts or specials you’re running. Social media allows you to let your customers know what’s going on.
And the best part?
You can do all of this for free. It’s possible to build your following without running ads. Just be sure to post consistently and engage with people.
Take Out Ads
Ads are effective as you can get your brand right in front of potential customers. While it does come at a price, you gain more exposure and traffic to your site in the long run.
To make the best out of taking out ads, opt for ones that include calls-to-action. When people see your ad, they’ll also see a button where if they click it, they can call or email your practice.
It’s a great way to get a head start of gaining more leads.
Gain More Patients with These Dental Marketing Ideas
Begin gaining more patients the right way with these effective dental marketing ideas. Once you implement a couple of these tactics, you’ll start to see your patient list grow.
Ready to grow your business? Check out the services we offer!