Monthly Archives

October 2018

Grow Your Practice with These Killer Dental Marketing Idea

By | Dental Marketing | No Comments

Could your practice use more patients? You’ve tried sending out reminder cards and encourage your patients to tell their friends and family members about your services.

But the sad news is that word of mouth marketing is only effective when you master it. On average, only 6% of marketing executives claim to have mastered this form of marketing.

Without having full control of this, there’s no way your practice can flourish. That means it’s time to incorporate other tactics to draw in more customers.

Ready to learn of effective dental marketing ideas? Let’s get into it!

Start a Blog

If you don’t have a blog on your website, you’re missing out on a lot of perks. For example, having a blog can get you more exposure.

It’s a place for you and your staff to share their expertise. When potential clients research a topic pertaining to their teeth or mouth health, you could be the link they click on.

And when they click on your link to your blog, they’ll be more likely to book an appointment if your information was helpful. But that’s the key: make your content invaluable so you can gain more leads.

Offer Discounts and Specials

One way to get more people to your practice is to implement discounts. Everyone loves a good deal and you’ll have a bigger chance of attracting new patients.

Be sure to give discounts to your existing patients as they’ll tell their friends what an amazing deal they got. And do your research. You want your discount to be better than your competitors.

Engage on Social Media

Most likely, you can find a lot of your patients online, especially social media. Platforms like Facebook and Instagram are great places to interact with your patients.

It’s all about being engaging. Post exciting content such as behind the scenes photos or funny memes about dentistry. As long as you stay relevant and true to your brand, you’ll start to see your follower count increase.

And when that happens, you can alert those following you to discounts or specials you’re running. Social media allows you to let your customers know what’s going on.

And the best part?

You can do all of this for free. It’s possible to build your following without running ads. Just be sure to post consistently and engage with people.

Take Out Ads

Ads are effective as you can get your brand right in front of potential customers. While it does come at a price, you gain more exposure and traffic to your site in the long run.

To make the best out of taking out ads, opt for ones that include calls-to-action. When people see your ad, they’ll also see a button where if they click it, they can call or email your practice.

It’s a great way to get a head start of gaining more leads.

Gain More Patients with These Dental Marketing Ideas

Begin gaining more patients the right way with these effective dental marketing ideas. Once you implement a couple of these tactics, you’ll start to see your patient list grow.

Ready to grow your business? Check out the services we offer!

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5 Creative Dental Marketing Ideas

By | Dental Marketing | No Comments

Why did you decide to go into dentistry? If you’re like most dentists and other dental professionals, it’s probably because you wanted to help people achieve healthy and beautiful smiles.

Yet sometimes it can seem like you spend most of your time dealing with the non-dental aspect of owning a small business.

Digital marketing is a complex industry, and it’s only going to become more complex as consumers’ internet usage habits continue to evolve.

That’s why we’ve compiled a list of great dental marketing ideas — so you can spend less time researching how to market your practice, and more time actually taking care of patients.

Creative Dental Marketing Ideas to Grow Your Practice

The following tips represent just the tip of the iceberg, of course. As your practice grows, you’ll want to get in touch with professionals to thoroughly maximize your marketing and advertising budget.

1. First Impressions Matter

You know firsthand what kind of impression people make when their smile reveals crooked or yellowing teeth. Many potential patients will get their first impression of your practice from your website. What does it look like?

Your site should load quickly, be easy to navigate, and provide pertinent information. It’s also a good idea to post regular blog updates. Make them funny, educational, and shareable. Patients will enjoy them, and they will also send effective signals to the search engines, so that your rankings can rise.

2. Incorporate a Little Luxury

What’s in your waiting room? If it’s a stack of tattered magazines, then you need a change. Instead, offer wifi and engaging video content. To truly set yourself apart, consider providing patients with a pre- (or post-) exam chair massage.

Aromatherapy, acupuncture, and even virtual reality are other creative ways to alleviate patients’ anxiety. Relaxed patients are happy patients, and happy patients give great word-of-mouth advertising.

3. Social Media Engagement

Visually oriented social media sites are increasingly important to dental marketing strategies. We’re talking Pinterest, Snapchat, Instagram, and YouTube — along with the old-guard sites Facebook and Twitter.

Engage with your patients on these platforms. Put hashtags to good use, solicit followers’ opinions, or even host contests to boost your social signal.

4. Give Away Some Swag

We’re not just talking toothbrushes and floss, here. What about free teeth-whitening treatment? Combine the reach of social media and a custom hashtag to drum up publicity. It will be well worth it.

Similarly, donate cosmetic dentistry procedures to be used as raffle prizes for charity events. The charity gets more donations, you get great publicity, and a few lucky patients get a gorgeous new smile! Win, win, win.

5. Host a Candy Buy-Back Program

After Halloween, offer to buy back children’s candy! This is another way to generate goodwill in the community — especially since the candy you collect will be sent to soldiers overseas.

It gets patients through the door and can help educate the public about the dangers of sticky, chewy treats to children’s teeth.

Final Thoughts

Want more unique dental marketing ideas? How about a free SEO audit or digital marketing strategy session? Contact us today to get started growing your business!

Daring Dental Marketing Ideas That Will Attract New Patients

By | Dental Marketing | No Comments

You can’t just hang a sign on your door announcing your dental practice has opened and expect patients to start walking through the door. First off, there’s a lot more competition than there ever was.

There are nearly 200,000 other dentists and while they don’t all live where you do, you’re probably not the only game in town, either. Which is why you need to think creatively.

Marketing ideas don’t have to cost a lot, they just have to work. With that in mind, here are a few dental marketing ideas to put your business ahead of your competition.

Your Dental Marketing Ideas Should Include Videos

One dental marketing idea that will never go out of style is to place videos on your website. That’s because, by 2019, 80% of all internet traffic will be to watch a video.

Mobile consumption of videos on YouTube actually increases by 100% every year. Include a few videos about you and your employees.

Create how-to videos. Show off your latest dental technological advances by sharing it on a video. Just make sure you hire a professional to create the videos and make proper use of SEO tactics to improve your Google ranking.

Include Bios and Professional Photography on Your Website

Dentists patients want to know what you look like before they walk in the door. Your patients also want to know what your employees look like.

Your business is about trust.

Make it easy by hiring a professional photographer to take a few shots of you, your staff, and the office. You can then add it to your website, your social media sites, and any search engine business listings you’ve added your dental practice on.

Don’t forget to include the biographies of you and your employees. Keep the bios short but highlight your best achievements.

Create a Patient Referral Program

A great dental marketing idea is to get your current patients involved. Entice them to join your marketing team by setting up a referral program.

You could offer them a free cleaning for each new referral who has an initial cleaning and exam. You can also offer a percentage off their next dental visit for every new patient they refer.

Get Patient Reviews

Reviews on websites and search engines are widely used. We all want to know what a product or service is like before you go ahead and try it ourselves.

Even as few as five patient reviews can help new patients feel confident enough to schedule an appointment. Getting patient reviews is easy.

You can e-mail them to ask to leave you a review or simply set up a page on your website where patients are encouraged to leave reviews.

Throw Events

The best dental office marketing ideas get others involved in helping spread the word about your practice. Throwing an event is the perfect way to get buzz created around your practice.

Have a Halloween party at your office where you serve sugar-free candy and hand out free toothbrushes with your name and address on them. Sponsor the local baseball team.

Get Help

If you have a dental marketing idea, it’s always worth trying it out. Just make sure you determine how to measure its success before you launch it.

If you need help with dental marketing ideas, we can help. Contact us to request a free quote.

3 Reasons Your Dental Practice Should Invest in Local SEO

By | SEO | No Comments

Google processes over 40,000 search queries every second. That translates to over 3 billion searches a day!

People all over the world rely on search engines to locate information, find services and products, and communicate with others.

As a result, businesses are implementing Search Engine Optimization (SEO) to take advantage of search engine traffic. Effective SEO can get you noticed, no matter what company you operate.

Dental practices everywhere can and should make the most of SEO when crafting their marketing plan. Read on to learn more about why you should invest in local SEO for dentists.

1. SEO Brings You More Local Patients

Search Engine Optimization (SEO) involves optimizing your online content for searches your patients are likely to type into Google.

Implementing local SEO means optimizing your website and other online content for location-based keywords.

As a result, locally optimized content is more likely to appear at the top of Google results for searches like “dentists near me” or “best dental practice in Los Angeles.”

Because users are more likely to click on content that surfaces on the first page of results, local SEO can bring more organic traffic to your website and local clients through your doors.

This is particularly valuable for practices that have a lot of local competition and want to stand out from the crowd.

2. Local SEO Leverages Online Reviews

Local SEO is designed to bring more patients to your dental chairs. It can also prove your authority in the field.

As a dental practice, you value your local reputation. You may already be building this through online review platforms like Yelp or Google Reviews.

Local SEO can make these positive reviews more visible and encourage new reviews. Many business owners monitor online reviews, responding to comments left on platforms to ensure that their reputation stays intact.

When responding to these comments, a savvy digital marketer can incorporate location-based keywords. As a result, when someone searches for “dentists in Alabama,” they may pull up a five-star Yelp review for your practice.

Given the fact that 90% of consumers consult reviews before making a purchase decision, this can be incredibly valuable to practices seeking new clients.

3. Local SEO Reaches Mobile Users

A lot of local searches are performed on-the-go. What’s more, they are often need-based.

Users with mobile devices are more likely to search for local products or services–and they are more likely to search for these products when they want them most.

When you implement local SEO, you can meet your patients’ needs as they arise. You can also make the most of your mobile audience, ensuring that your practice floats to the top of Google results for local searches.

Final Thoughts: SEO for Dentists

Dental practices depend on local patients. As such, local optimization should be a critical component of all dentists’ digital marketing strategies.

Effective local SEO for dentists can cultivate a powerful reputation and make your online content more visible for relevant Google searches. Local SEO can bring more traffic to your website and get those positive reviews noticed.

Lastly, local SEO can target mobile users, ensuring that the name of your practice appears when your patients need you most.

At Pat Hanley Consulting, we are here to help you craft the marketing campaign your dental practice needs to achieve results. Reach out today to start a conversation!

Why These 3 Dental Practice Marketing Tips Will Boost Your Business

By | Dental Marketing | No Comments

Looking for the best ways to promote your dental practice? Want to stand out from the crowd and build your own brand? No matter your business goals, planning is the key.

New dental practices are opening their doors every single day. Unless you come up with something different, you’ll be left behind. To succeed, it’s necessary to do things better than other industry professionals.

Start with your marketing strategy. Focus on building a strong online presence, be proactive on social networks, and engage with potential clients. Ask your patients to leave feedback online and recommend your services to their family and friends.

Need help with dental practice marketing? Try these strategies to boost your business and attract new patients:

Give Your Brand a Makeover

First, make sure your brand reflects the personality of your office and tells something about your practice. Think of it as your promise to the customer.

Your brand should reflect your uniqueness and differentiate your business from the competition. Get creative and add new elements if necessary.

Update your logo, marketing materials, and other branding elements. Also, keep your brand consistent across all channels, whether it’s social media or your blog.

Target the Right Audience

Statistics indicate that women make up to 90 percent of all dental buying decisions. If you’re advertising on Facebook or other social networks, use this to your advantage.

Get in front of your audience by targeting ads to women living in your area.

Facebook, for instance, has huge amounts of data that can provide valuable insights into your target market. Check this information to make your ads relevant and reach more patients.

Make an Offer They Can’t Resist

A great way to capture your audience’s attention is to offer something they can’t get anywhere else. It could be a special discount, a free service, or one-visit treatments.

Create a unique offer with your patients in mind. Consider their needs and pain points. For example, if they have a busy schedule, make your services available over the weekend.

Also, think of what other services you could provide to attract more clients. Holistic dentistry, for instance, is on the rise. Experts say it’s the future of dentistry.

Are there any other local practices offering this service? Research the market to determine whether or not holistic dentistry is something that would work in your area. Reward your first 50 or 100 patients with a discount.

Get Creative with Dental Practice Marketing

These are just a few of the many dental marketing strategies you can use. To further increase your chances of success, set up a website and start a blog.

Write about your services and cover the latest dentistry trends. Share your posts on social media, publish content on LinkedIn, and write guest posts on high-authority health blogs.

Don’t be afraid to think outside the box and come up with something new. If you do what everyone else is doing, you’ll be just another dental practice. Give customers a reason to choose your services.

Getting started is the hardest part. Contact a dental practice marketing expert to help you out. Call us today for a free consultation!

dental marketing ideas

5 Dentist Marketing Ideas the Pros Use

By | Dental Marketing | No Comments

If you run a dental office, you know one of the main obstacles is getting people to choose your office over another dentist’s office.

People generally aren’t very knowledgeable about how to pick the best dentist or what to look for when choosing a dental office. This is why marketing and advertising your dental practice is so important.

You need to have a killer marketing campaign for your practice so you can beat out the competition. Here’s your guide to the dental marketing ideas you should be using in your advertising strategy.

5 Killer Dental Marketing Ideas

If you want people to know about your dental practice and choose you over your competitors, you need to take the necessary marketing moves to put you ahead of other practices. Here are 5 great marketing ideas for your dental office.

1. Solidify Your Brand

One of the most important aspects of a marketing campaign, no matter what business you run, is to have a great brand. You want people to see your name and logo and recognize you.

There are tons of tools to help you design a logo and website that will truly solidify your brand so people will recognize your practice.

2. Manage Your Website

Most people are going to learn about your practice on the internet, which means they will be taken to your website before deciding to visit your dentist office.

Your dental website needs to be up-to-date, easy to use, attractive, and include all of the necessary information. You should have a contact page, an appointment page, a list of all your services, and all of the doctors that work there.

Also, it’s important to have a blog on your website. Not only will it show potential patients that your practice is knowledgeable and can offer valuable information, but it will also attract more customers via Google searches.

3. Monitor Reviews

When people are choosing between different businesses, the deciding factor is usually going to be the online reviews. If your dental practice has lower reviews than your competitors, you will probably lose some patients to them.

Make sure you monitor your online reviews by always responding to low reviews and trying to fix any issues your past patients may have experienced.

4. Social Media

Social media is a major aspect of digital marketing because almost everyone uses it. Your practice should, at the very least, have a Facebook page.

This is where patients can review your business and contact you with any questions or concerns they may have.

5. Keep in Contact With Existing Patients

It’s important that you maintain the patients you’ve already had by consistently keeping in contact with them. You can e-mail them promotions, appointment reminders, and updates about your practice.

This shows your existing patients that you care about them returning to your practice, and will ensure that they continue to use you for their dental needs.

For More Information

It’s important for dental offices to maintain a killer marketing campaign so they can attract new patients and keep the old ones.

If you have any questions about dental marketing ideas for your practice, please contact us today for more information.